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10th September 2015.
Industry
Analysis of SamsungSmartphon
e MarketingManagement
Group 5
Alok Kumar Nanda 1501065
Ankith Passi. R 1501069
Mayank Mani 1501085
Rajat Kdia 150109!
Ritsh "rma 1501095
Ru#al $a%d 150109&
Group 5
Alok Kumar Nanda 1501065
Ankith Passi. R 1501069
Mayank Mani 1501085
Rajat Kdia 150109!
Ritsh "rma 1501095
Ru#al $a%d 150109&
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Contents
Introduction...............................................................................................................2
Marketing Objective.................................................................................................... 2
Situation Analysis....................................................................................................... 3
Segmentation and Target Market.....................................................................................6
POSITIONIN..........................................................................................................7
Product.....................................................................................................................9
Premium Segment Pricing Strategy................................................................................10
Place !"istribution#................................................................................................... 11
P$OMOTION..........................................................................................................12
%onclusion..............................................................................................................13
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'ntrodu(tion
Samsung &lectronics unveiled Samsung ala'y S( and S( &dge as the successors to the
ala'y S) at Mobile *orld %ongress on +
st
March, -.+)/ The ne0 models sold ( millionunits in the first month but failed to break the record set by the S1 model in the same time
period/ %onse2uently Samsung reported a 1/-3 decline in earnings for 4- -.+) as compared
to the same period the previous year/ This is the seventh consecutive decline in 2uarterly
profits for Samsung/ Also in the same period Samsung has seen diminishing market share as a
result of strong performance of Apple iPhone ( and also due to increased activity of
manufacturers like 5, Sony and Motorola in the premium segment/
The reason for the diminishing earnings has been attributed to the sales figure of the S(
series/ The price difference bet0een the S( model and the S( &dge model is roughly 6+../
The management had estimated a demand for the S( and S( &dge in the ratio of 17+/ 8ut after
the launch of the product it 0as ascertained that the actual demand is in the ratio of +7+/ It
resulted in a huge inventory pile up of the base S( model and a corresponding shortage in the
S( &dge/ There 0as huge demand for the S( &dge model but a shortage in the market/ As a
result many of the prospective buyers of S( &dge ended up purchasing the S( model as a
result causing a reduction of 6+.. in the earnings per unit sold/
Marktin% )#j(ti*
To deal 0ith the challenge of diminishing earnings, decreasing market share and rapid
technological changes/
The last real flagship from Samsung that had the potential to be a market leader 0as the S9/ It
0as both cutting edge and 0as full of innovation both on the hard0are and the soft0are front/
The subse2uent iterations of the flagship model in the form of the S1 and S) have not been
able to push the boundaries set by the S9 model/ The initial e'citement for the flagship
models of Samsung has been diminishing over time as the consumers have found the
products to only have some marginal incremental improvements as compared to the S9/ This
has resulted in both the diminishing earnings and decreasing market share for Samsung/
In comparison to the previous models the S( has a high degree of engineering and innovation/
It has a uni2ue design and is loaded 0ith features that make it leaps and bounds ahead of the
previous flagship S)/ There 0as high e'citement and demand for the ne0 product but still the
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results in terms of revenue and market share have been far from satisfying/ The marketing
objective for Samsung shall revolve around addressing the above mentioned issues 0ith the
help of S(/
+ituation Analysis
Smartphone industry is a market driven by constant environment changes/ The profitability
and efficiency of a company depends on its operations and ability to bring ne0 products to
market earlier than their competitors/ Many consumers look for smartphones 0hich can
replace many other electronic devices that they carry !such as 0atch, pedometer, etc/#/ :ence
number of features in a smartphone becomes vital for consumers to make purchase decision/
,(onomi( -a(tors
"uring the recession, economy had tripped, leading to increase in unemployment and reduced
purchasing po0er of the customers/ The consumer became more and more cautious about
spending their disposable income and their spending on lu'ury items such as smartphones
declined rapidly/ As a result many of the smartphone manufacturers e'ited the premium
segment resulting in the domination of Samsung and Apple/ Post recession, as economy
recovered, consumer fear decreased 0hich stimulated consumer spending/ As a result, ne0
competitors emerged in market, 0hich lead to strong competition for Samsung;s premium
smartphone industry/ The increased purchasing po0er of the consumers and also the
availability of a variety of products is resulting in a decreasing trend in the market share of
Samsung 0orld0ide/
%al -a(tors
The smartphone industry is governed by number of product regulatory, consumer protection,
environmental < safety la0s/ :ence companies are re2uired to develop policies to abide by
such regulations/ Also, majority of industry;s leader hold patents on numerous part of their
smartphones !hard0are, soft0are, etc/#, 0hich creates potential for infringement la0suits/
"uring -.++, Samsung and Apple Inc/ 0ere involved in more than ). infringement la0suits
against each other across globe over product patent, 0ith billions of dollars in damages being
claimed bet0een both the companies/ *hile Apple Inc/ 0on a ruling in its favour in =SA,
Samsung 0on rulings in South >orea, ?apan and the =>/ :ence, it is imperative for a
company like Samsung@one of the leaders in smartphone industry, to comply 0ith product
regulations/
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/(hnolo%i(al -a(tors
A smartphone industry is characteried by constant changes in technology/ Bor instance, a
0ireless e2uipment manufacturer 0ould like to invest in supplier 0ho is capable of providing
multiple technologies for use in end@products !e/g/ a phone 0hich can provide more features
than just handle calls < messages#/ Since consumers constantly s0itch to ne0 smartphones,
companies should focus on developing smartphones 0ith innovative features such as faster
net0ork speed handling capacity, 0aterproof smartphones, capability of recording ultra@high
definition video, noise@cancelling technology, and long battery life/ Such innovative devices
is key to a company;s market gro0th/
Portrs i* -or(s
Porter;s five forces present an analysis of strategies 0ith respect to the five essential
elements7@ Supplier Po0er, 8uyer Po0er, Threat of Substitution, %ompetitive $ivalry and
Threat of Ne0 &ntry/
• 2omptiti* Ri*alry 3 The competitive rivalry is hi%h 0ith lots of high end models
from big players like Apple, Sony, 5, :T%/
• /hrat o N4 ,ntry 3 Threat of ne0 entry is lo4 because of factors such as high
$<" costs for such products, setting up the distribution net0ork and the supply chain
in emerging market like India/
• $uyr Po4r 3 8uyer po0er is lo4 to mdium because the effort and money
involved in buying S( is significant as this is turning out to be a specialty product
0hereas on the other hand, the numerous choices to consumers give them leverage for
s0itching/
• +upplir Po4r 3 Supplier po0er is also lo4 to mdium as the t0o most important
parts, the processor and screen are supplied by Samsung itself < 0ith the presence of
a large number of suppliers to Samsung but the difficult to replace an established
supply chain in this market/
• /hrat o +u#stitution 3 Threat of substitution for S( is lo4 because of the
useability, various not so easily replaceable functionalities and dependency of
consumers on S(/
+)/ Analysis
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+trn%ths 8eing such a 0idely accepted smartphone brand it has consolidated its
position in the market because of its follo0ing strengths7@
• Soft0areCtechnology@ Superior technology allo0s Samsung mobile to better meet the
needs of their customers in 0ays that competitors can;t imitate/ Smartphone has
hard0are integration 0ith many open source operating integration and soft0are/
• eographical reach@ Samsung has the geographical reach, i/e/, it has e'panded itself
in numerous cities and countries and can be easily available/
• 5o0 production costs@ Samsung has marginally lo0 production costs as compared to
other companies in the same range/
• :ighest market share@ Samsung has the highest market share in smartphones category
so it is easier for it to promote a ne0 product/
• Product portfolio@ Samsung has the most diverse product portfolio and provides
numerous options to the consumers/
aknsss Bollo0ing are the fe0 0eaknesses of Samsung 7@
• 5acks its o0n OS@ Samsung smartphones lack its o0n operating system and soft0are
so they have to depend upon others for ne0 soft0are/
• 5o0 profit margin@It has a lo0 profit margin as compared to other big players/
• "eclining $<"@ The $<" is constantly designing/ So recently it has failed to come
up 0ith any innovative features/
• Perception 0rt apple@ Some customers still perceive Samsung as a cheap substitute of
Apple 0hich affects its brand value/
)pportunitis Analysing the present situation, there are fe0 opportunities for Samsung
to capitalise on/ These are7@
• ro0ing smartphone market@ The smartphone market is increasing at a very high rate
and there is still great potential in India/• Ne0 market platform@ Samsung is still lacking in its online presence and can
efficiently use &@market platforms for its marketing/
• Strategic collaborations@ Samsung can go for strategic collaborations 0ith other
players and can also look to obtain patents through ac2uisitions/
• Tien Operating System7@ Samsung has been developing the Tien OS to replace
android and develop its o0n application environment
/hrats Bollo0ing are some threats that it is facing or can face in follo0ing years7@
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• Price 0ars@ It faces an intense price 0ar 0ith other big players such as Sony, :T%,
Apple/
• Technological change@ There is a rapid change in technology going on 0ith respect to
smartphone industry/
• "eclining margin@ The margin on hard0are productions is declining at a constant rate
0hich poses serious threat of maintaining the profit margin/
• %ounterfeits@ There is a rise in counterfeit products 0hich is very cheap as compared
to the originals and affects the overall sale/
+%mntation and /ar%t Markt
The market for Samsung ala'y S( &dge can be segmented based on demographics/ The
segmentation done belo0 is based the amount that people are ready to spend on the purchaseof a smartphone/ 8y segmenting on these lines 0e also implicitly capture segmentation based
on income, economic situation lifestyle and social class as all of these are reflected on the
amount the customer 0ill be 0illing to pay/ The segmentation is gender neutral/
a. 7 Rs. 10000
This is a market segment that is populated 0ith a host of phones providing basic to
moderate features/ There is a presence of both keypad and touch based phones/ The consumer
is at a tight budget and is generally looking for options 0here it can get ma'imum benefits0ith minimum outlay/ This is generally the entry point for consumers in the smartphone
segment/ There is a lot of competition to0ards the end of the price band/ The products in
these categories are highly price sensitive/ Margins are very lo0/ &conomies of scale is
re2uired to be sustainable/ Dolume targets for a manufacturer are driven by sales in this
category/#. Rs. 10000 to Rs. :0000
There is a lot of competition in the lo0er band0idth of this segment/ The customers
get to choose from a variety of heavily feature rich smartphones priced competitively/ Ne0
products from Motorola, Asus, 5enovo, Eiaomi, :ua0ei are competing in this sector/ This
segment is already heavily populated/ This is a very bottom heavy segment 0ith competition
and also products thinning as 0e move up0ards of the band0idth/ This segment generally
represents the first purchase or first upgradation of the consumer/ Samsung has a good
presence in the mid and upper band0idth of this segment/(. Rs. :0000 to Rs. ;0000
As 0e move up this market segment 0e find that the number of competitors has
highly reduced/ In this segment the products are generally the medium range products of
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companies like Samsung, 5, Sony, :T% etc/ or the older flagship models of these
companies available at a discounted price/ The consumers are generally late entrants/
Samsung has a very strong presence and dominates this sector/d. <Rs. ;5000
This segment is the profit driver for smartphone manufacturers/ There are limited
numbers of manufacturers in this segment and all sho0case their flagship products/ These
products have a high price tag because it is a sho0case of the research, development and
innovation done by the manufacturer/ Apple and Samsung dominate this segment/ Also the
consumers purchasing in this segment are early movers and innovators/ They are prepared to
pay e'tra money for a ne0 product/ The sales volume may be comparatively lo0er but the
profit margin is significantly higher/ The performance of flagship models is also taken as a
bell0ether indicator for the future performance of the products and the manufacturer/ Also itis evident that in case a customer is provided 0ith added features he is ready to pay e'tra and
move up0ards in the price band/ There is al0ays a demand for ne0 products and also brand
loyalty comes into significance/This is the segment that ala'y S( &dge 0as launched in and it should continue to
focus on this segment/ The customers in this segment are generally people 0ith high net
0orth, 0orking professionals and businessman/ They are a target customer base 0hich gets
covered by this larger segment/ Samsung already has a significant base of loyal customers/
Samsung should look at a concentrated marketing strategy and differentiate it from the
marketing strategy of its other products to create a niche and a novelty factor for this product/
P)+'/')N'NG
Positionin% +tatmnt To cater young professionals, businessmen and high net 0orth
individuals 0ho need to be updated 0ith ever changing technology, Samsung is the ultimate
solution that gives them user friendly, cost effective, stylish and innovative product to stay
connected 0ith the fast moving 0orld/ It makes life easy and more effective/
"alu proposition
• =si%n and 2onstru(tion The design is one of the best/ Aluminium cover provides
much more premium look and feel/ The sleek and curved edges look classy/
• =isplay It has a super AMO5&" smartphone display/ Independent testing sho0s
that they are no0 highly colour@accurate and have outstanding brightness and
contrast/
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• Prorman( It provides plenty of po0er for both general processing and for heavy
multitasking 0hen and if re2uired/ Samsung has taken an unassailable lead over the
iPhone in multicore performance/
• 2amra It has been e2uipped 0ith high mega pi'el camera and is capable of
shooting images of very high resolution/ This is supplemented 0ith optical image
stabiliation, a fast autofocus system, and an 5&" flash/
• ,as o us The features like 0ireless charger and side0ays touch s0ipe has been
added 0hich has enhanced the ease of use/
2urrnt s(nario As sho0n in the perceptual map, right no0 Samsung is a high
priced, generic inclined smartphone 0here it faces intense competition 0ith other big players
like Apple, Sony and 5 due to 0hich it has got a very limited area to gro0/ So, the market
gro0th of Samsung has recently been stagnated/
-utur +trat%y The high priced, business oriented segment of the market can be a
better place for Samsung to enter into as there is almost no competition/ The decline in the
market share of blackberry and lo0 price of Microsoft phones has provided Samsung a great
segment to position itself into as a market leader/ The potential for future gro0th is also very
high/
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Produ(t
The Samsung ala'y S( &dge comes under the category of a speciality product/ The
consumers are 0illing to make a special purchase offer/ It is evident from the fact that there
are huge number of pre@ orders and advance bookings/ The customers have strong brand
preference and there is lo0 price sensitivity/ As a result it re2uires a targeted promotion andalso 0idespread distribution/
S( edge scores highly in the core customer value provided and the augmented product
sectors/ There is an area of improvement in the Actual product sector/ There is a need for
improvement in the follo0ing areas7@a. Produ(t Attri#uts7@
The introduction of 0ireless charging is a good innovation but the addition of
0aterproof abilities is a must as it is becoming a standard feature in this segment/ The 2uality
of the product is top@notch but still there are some manufacturing issues 0ith the curved edge/
It is important to solve that problem/
Another development in the high end smartphone segment is that there is a plateau in
the hard0are innovation and development/ As a result almost all the products in this range
have very similar hard0are specifications/ So Samsung should look at innovations in the
soft0are sector for differentiation because generally android operating system dominates the
smartphones in this segment/ Samsung is going in the right direction in this regard by
investing in Tien operating system as its future platform/ Also the market research sho0s
that as high as )+3 of the respondents are prepared to s0itch to a ne0 OS if they get all their
desired features/
So until the time Tien attains its full potential Samsung should look at developing itso0n apps for android to give a uni2ue user e'perience to its customers/ Also the feature to
use the curved edge of the smartphone has not been fully e'ploited/ Samsung should look at
making the curved display more functional and also provide more controls and notifications/
If the curved edge feature is optimally utilied it can result as a big differentiator just like the
stylus acted for the Samsung ala'y Note series/#. $randin%7@8randing is one thing that acts as a big differentiator in this segment/ ala'y S series
is a very strong brand in itself but still it is seen by many as a cheaper alternative to Apple/ So
Samsung has to put in a lot of effort to change this perception/ The previous strategy to
introduce a number of products in various price bands and the decision to launch various
variants of the same product !mini, duos, grand, neo, &tc/# led to confusion in the mind of
customers and cannibaliation for Samsung/ So to increase the brand value Samsung should
look at reducing the products in the product line/ Samsung should project this smartphone as
one that is suitable for businessman/ Samsung can go for greater collaboration 0ith Microsoft
Outlook to provide an incentive to its customers/(. Pa(ka%in% and a#lin%
The packaging and labelling can be used to sho0 the seriousness of Samsung to0ards
the environment/ The packaging should stress upon recycling and also have information
about ho0 much of the material used in the smartphone is sourced from recycled products
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and also it can have a value of the carbon footprint of the smartphone/ This 0ill send a
positive message to the customers and also help improve the brand perception/
Produ(t in =(ision
Samsung has launched the S( and S( &dge as t0o flagship models/ The S( &dge isaround 6+.. more e'pensive than the base version/ Samsung should do a0ay 0ith the S(
variant because it is again resulting in duplicity, cannibalisation and confusion in the mind of
the customers/ Also Samsung should look at phasing out the previous ala'y S series
smartphones because that 0ould result in greater visibility and faster market penetration for
the S( &dge/
Prmium +%mnt Pri(in% +trat%y
Samsung faces tough competition 0hen it comes to premium segment from companies like
Apple and :T%/ Samsung has about 1(3 market share !latest 2uarter ?une -.+)# follo0ed
aggressively by Apple at about 1-3/ :o0ever these market shares keep on changing as per
the ne0 launches as 0ell as Aggressive Promotion/ :ence 0e suggest a Skimming Pricing
Strategy and a value based approach for the Premium Segment Smartphones
+kimmin% Pri(in% +trat%y and "alu $asd Approa(h
In this segment 0e 0ill al0ays follo0 a value based approach in pricing/ This
segment contributes ma'imum to the bottom line of the Samsung mobiles and hence the
perceived value of the Product is high as Samsung invests heavily on marketing every ne0
launch in this segment/ The idea is to increase the bu and boost initial sales of the product/The follo0ing are the key takea0ays
Price the Product up0ards of $s ).... for the base version and stretches upto $s
(.... for the top end/
Pre 8ook Prices and $etail Prices remain the same for almost 1 months/ This 0ill
ensure huge volume as 0ell as e'clusivity for the consumers/ Also the initial buyers
0ill have the premium category advantage if the Prices are not dropped during that
time/ The company;s Profitability is increased as 0ell/
As competition increases from rival launches and the ultra@premium market is
saturated the skimming model comes to play in the form of cashback, discounts and
special payment options like emi, ero do0n payment and bundled offers
As competition intensifies and the product cycle is about to get over the company
slashes the price to around sub $s 9),... levels to cash in aspirant buyers/
$uy$a(k Modl
In order to help high end consumers to s0itch from one smartphone to another 0e
0ill have to launch a buyback scheme for old smartphones and offer them prices higher than
0hat they 0ould usually estimate/ This strategy is to be used after the product has reached the
maturity stage// 8y offering them cash back of $s/+-, ... 0e 0ould essentially be giving
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a0ay the Ne0 S( series phone in the range of 91k@9(k/ This 0ill have a t0o fold effect on
the consumer as 0ell as on the %ompany
$nits o this additional Pri(in% +trat%y
Birstly 0e 0ould have an entire ne0 target S&M&NT opening up if the effective prices are around 9(k/ A lot of consumers 0ould be shifting to the ne0 smartphone/
The company 0ould still be keeping the sticker price same, thus the premium
branding is untouched/
The resale value of the old smartphone 0ill result in effective discounts of around
9... for the company, hence impacting minimum in their profitability/
Pla( >=istri#ution?
/ar%t =istri#ution Markt 3 The target market for Samsung ala'y S( &dge is gender
neutral higher income group 0ith affluent lifestyle in tier I, II, III and ID cities/
2hannl Marktin% 2on(pt Modifying the traditional %hannel Marketing %oncept, 0e
see that Samsung ala'y S( &dge;s distribution is mainly concentrated on three fronts F
Sales < Service "ealers !&'clusive Stores#, Modern $etail and "istribution < &@retailing/
=istri#ution +trat%y 3 According to our market research, 0e conclude that Samsung
should not limit S( &dge to one marketing channel or distribution intensity, rather should
indulge in different strategies for different types of retailing/ Out of the -+1 respondents to
our survey, 0e found that GH preferred online purchase, &'clusive stores and only 9G from
$etailers or "istributors/
+/ ,@(lusi* +tors 3 *ith about 9(/-3 of respondents opting for e'clusive stores, this
is a major area that Samsung should look into/ The e'clusive stores should use an
Intermediary market channel 0ith an e'clusive distribution intensity, limiting the
Samsung *orld stores only to highly densely populated areas in metros and very fe0
in tier III < ID cities/ It 0ill give the customers a feel of uni2ueness and 0ill allo0
Samsung to concentrate its efforts in the form of offers and trained resources in these
stores/-/ Modrn Rtail and =istri#ution 3 The modern retail concept has been on the
decline 0ith only about +H/93 respondents 0illing to go to third party retailers/ The
marketing channel used should again be Intermediary and very diluted form of
intensive distribution concentrating mainly on modern retail like %roma, reliance
digital and Dijay sales/ T0o reasons, first in Indian market, mass distribution is the
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long term strategy for a company 0hich has more than + type of target markets and
second, having phones like S( edge in public display makes an impression of highly
engineered product in people;s minds about Samsung and creates a future potential
consumer 0hen heCshe moves into the target segment/9/ ,rtailin% 3 The initial banning and subse2uent losses and market capture by other
brands has forced Samsung to enter into an agreement 0ith Amaon and Snapdeal by
providing e'clusive portals for its mobiles/ Our research clearly suggests the changing
trends and preferences of the target market to s0itch to convenient shopping 0ith e@
retailers 0ith 1)/)3 respondents preferring e@retailing as buying option/ This gives
Samsung the opportunity to indulge in "irect use of marketing channel 0ith Selective
distribution to allo0 its presence on ma'imum 9 0ebsites/ This saves the interests of
its 0ide distribution channel and maintains their presence/
PR)M)/')N
The promotion techni2ues used by Samsung play a vital role to achieve the market
domination/ Presently, market share of Samsung in smart phone sector is -+/13 by the end of
2uarter - of -.+)/ It has decreased from -1/H3 to -+/13 0hen compared to -.+1 2uarter -/
The marketing communication for the S( should be based on the P strategy/ The
promotion strategy should be focused on the innovations and ne0 features of the S( edge that
0ill make it more useful for the users/ It should also reinforce the image of the S( &dge as asmartphone meant business purpose dur to its multitasking abilities, features and premium
looks/
The market survey sho0s that 9G3 of the respondents have recollection of the recent
advertising campaign of Samsung/ Also from the survey 0e see that 1H/(3 and 9G/-3 of
respondents have a recall of ads seen in television and internet/ So rene0ed efforts should be
given to increase advertisement in these mediums/ &'tensive promotion in print and media is
also re2uired but its recall is very less/ The use of celebrities like Amir >han also has a
positive impact on the sales and market penetration of the product//
'ndir(t Marktin% Samsung can also set up charging stations and free internet at
the airports to increase a0areness about the brand and its products amongst the consumer/
Test drive of the ala'y S( &dge for 9. days for just +6, is one of the techni2ues to create
a0areness about the brand/
All the above marketing communication tools come together and 0ork for as the Integrated
Marketing %ommunication for the 8rand thus building brand e2uity/
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2on(lusion
Brom the analysis done above one thing becomes very clear and it is that Samsung has to
discontinue the S( model and focus only on the S( &dge model/ Also Samsung has to reduce
its product line and product offerings to create differentiation and to reduce cannibaliation/
The S( &dge is a huge leap for Samsung in the technology front and hard0are front but if itdoes not concentrate on positioning the smartphone for the business segment the product may
end up not fulfilling its potential/ Also to create a differentiation from other products running
on android OS Samsung has to invest on creating its o0n app store and also introduce Tien
in a phased manner/ Samsung can regain its market position 0ith the help of S( &dge but it
re2uires Samsung to make some tough decisions in the pricing and place and promotion
section/ If Samsung is able to make these changes the S( &dge 0ill end up beating the
records set by the S9 model and help Samsung regain its position and also hopefully surge
beyond Apple/
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http://www.forbes.com/sites/antonyleather/2015/09/08/biest!iphone!6s!lea"!
massi#e!screen!resol$tion!boost!comin/
http://blo.e$romonitor.com/2015/02/mobile!worl%!conress!2015!will!be!ma"e!
or!brea"!for!sams$n.html
http://blo.e$romonitor.com/201&/08/shrin"in!phone!sales!brin!familiar!
problems!to!the!forefront!at!sams$n!corp.html
http://www.forbes.com/sites/ewanspence/2015/07/07/sams$n!'2!2015!ala(y!
s6!fail$re/
http://www.forbes.com/sites/ewanspence/2015/06/27/sams$n!ala(y!s6!#s!
ala(y!s6!e%e!re#iew/
http://www.)ercewireless.com/story/report!sams$ns!ala(y!s6!faile%!wow!$s!
cons$mers!smartphone!%eman%!fell!'2/2015!07!16
http7CCgadgets/ndtv/comCmobilesCne0sCsamsung@loses@99@percent@smartphone@market@share@
in@india@[email protected]
https7CCen/0ikipedia/orgC0ikiCAppleKInc/Kv/KSamsungK&lectronicsK%o/
http7CC000/idc/comCprodservCsmartphone@market@share/jsp
http7CCpromo/samsungpromotions/comC
http7CCgadgets/ndtv/comCmobilesCne0sCsamsung@gala'y@s(@sales@helped@boost@android@
market@share@in@us@report@+.--H