we are { quick facts – gipl }
• we are 11 years young• we are small enough to be quick… but experienced enough to think big• we aim to provide 360 degree communication
we are { the group }
Grasshoppers
Brand Communication Agency which work towards developing
Integrated Marketing Communication Solutions, Brand
planning, Communication Consultancy, Campaign Planning,
Design & Execution, Corporate Identity, Print/Production, Media Releases across Television, Print,
Radio, Outdoor, BTL and other offline mediums.
Grownups
The digital wing of GIPL which works in the sphere of developing
compelling and effective communication campaigns and brand image on the online and
social media space. We help our clients conceptualize and develop
their Online Promotional Strategies, Online Media Planning and
Campaign Design & Execution. We also help our clients align their offline campaigns across online
mediums.
Greenthumb
The PR wing of GIPL. It provides services which include strategic PR planning, Media advocacy,
Editorial services, Industry relations, Digital PR, Event PR,
Industry and Competition mapping, Marketing
communications.
we are{ the core team GIPL }
arjundirector-gipl - creative head
ex - rk swamy bbdo (bangalore)
mansidigital marketing manager
ex – innovation alchemy, SOAS alumni
juhipr and media relation specialist - pr head
ex - turnkey software projects pvt .ltd. (delhi)
meghastrategy, planning, marketing - account head
ex - euro rsgc (delhi)
chandandesign specialist, art head
moddus communication (delhi)
we don’t{ things that you should know about us }
we don’t believe in hierarchy.
we don’t have grey hair but grey matter.
we don’t take very long to deliver.
we don’t like complicated processes.
we don’t believe in a free lunch.
we believe{ 3 things about going digital }
• the context has changed, ‘on digital
media your brand is not what you say, it is
now what they say’
• it is the era of experiences & not just ads
• going digital is no more a question
we know{ our digital philosophy }
2.1 bil internet users1.7 bil mobile internet users
1.2 bil facebook users
the way people consume information, the way people buy, the way they collaborate is changing & they are changing at a rapid speed.
it’s the digital age. if you fail to adapt to the new marketing climate, you are at great risk of going extinct sooner or later.
people will talk about you anyway, so why not join the conversation? being where your audience is good for you and your viewers.
we do{ our services }
{website design and development - ui and ux design - cms based dev. - web application dev. - open source dev. - responsive websites {search engine optimization
- pre optimization seo analysis - keyword research and analysis - competitive analysis - on page optimization - off page optimization
{search engine marketing - keyword research - competitive analysis - search engine campaign mgmt - search & display network ads - web & mobile banners: static, animated- plp /micro site dev. - analytics & optimization
{social media marketing - social media advertisement - managing business pages - social media content development - social media fan engagement - app creation and integration - insights and analysis
we did{ case studies}
- websites
- emailers
- virals
- banners
- product landing pages
- posts
- infographics
- seo
- sem
- smm
websites
- static- cms (content management system)
- ecommerce - responsive websites
- mobile enabled websites
sri balaji action medical institute ( case study)
objective: to design an interactive website and increase the footfall.
approach: the website was designed from scratch. the idea was to make an “online hospital”, therefore cutting the hassle and making anything and everything available online.
Following are some of the navigations that were embedded on the home page of the website of easy UI & UX: • book an appointment• find a specialist• query and feedback• medical tourismThe patients can view the available slots and book an appointment accordingly.
a special tab was designed where patients can book an appointment. the idea was to make the process of booking an appointment easier and simpler. once the patient books an appointment, she immediately receives a confirmation call.
medical tourism navigation to make things easier for international patients
Patients can collect & store all their reports online.
blogs & articles
results: increase in the website traffic by 200visits per month followed by 70-80 appointment booking through the website itself that resulted in increased revenue for the hospital. it also increased in the queries and positive feedback for the hospital.
Client: unicef india (under construction)
Idea: to create an environment for unicef on the
online space that gives a
wholistic picture about their
diverse areas of intervention and
serves as a common
platform to bring together all their online
buzz.
Client: action cancer hospital
Idea: this website apart from being a
window to the hospital in terms
of having facilities like
book an appointment
also serves as a knowledge platform for
understanding various types of
cancers and their cures.
Client: Punj Lloyd Squash Masters
Idea: as per the target audience defined by the client, this event based website was given a full picture effect. the idea was to give the website a very clean design where in the audience could find all the necessary information with the links upon scrolling to the bottom of the page.
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Client: dr. c.v. raman university
Idea: this website was
designed keeping in mind
the target audience (rural
and semi urban), therefore, the
interface is kept simple. All the
information that a parent or
student would look for is
provided on the homepage.
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Client: idiscoveri
Idea: the client wanted to
showcase their various business verticals on the homepage. so,
we created widgets for the
same while keeping the
layout wholesome,
informative yet clutter free
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client: india shoes and
accessories show
Idea: to make the website in sync
with client’s offline campaign.
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Client: India fashion forum
Idea: the website was high on cms
and the design was integrated with the offline
campaign
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client: cac connect
Idea: it was to be a
members only
website. The registered members
had an option to
login & get all the
importantInformation
plus they also had
their own user
dashboard.
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emailer- viral campaign( case study )
client: world phone
objective: to promote “free ISD calls from world phone” plan
approach: a sardarji character was designed and the entire story revolved around him.
result: the campaign generated heavy sales for the plan.
approach: it was a series of 5-6 emailers that were used from introducing the campaign, to refer a friend, registeration, account activation to account renewal facilities. Each carrying the story forward with the central character.
emailer campaign( case study )
client: care india
campaign: help the Uttrakhand flood victims
approach: we designed emailers which were sent across to people asking them to generously donate and help the flood victims and share the same with friends and family. a strong call to action made it an impactful campaign.
result: massive donations from all across india
social media marketing ( the scope )
• online brand audit• online brand planning and strategy • content curation• facebook applications• campaign planning & execution• online reputation management
social media marketing{ case study I }
client: action hospital
campaign: heart makeover initiative (world heart day)
objective: to establish SBAMI and its doctors as the leaders in cardiac care, increase awareness towards
healthy living and to create a buzz around the brand by engaging people
approach: phase 1: informative content including tips, facts, exercises and recipes was shared prior to
the quiz. a mnemonic was designed for the same phase 2: an informative, heart knowledge based quiz was conducted phase 3: a live chat session was organized one day prior to the event phase 4: announcement of results and audience gratification
result: the posts engaged an average of 8373 people every day and the total number of page likes increased by 300.
social media marketing{ case study I }
social media marketing(case study II)
client: aisect
campaign: aisect-nsdc rojgar mela
objective: to generate awareness about the melas and invite registrations for the same
approach: for 20 melas, 20 unique designs based on the bollywood theme. As per the schedule, the design was posted 2 days prior to every mela.
result:the campaign engaged 14,569 users and reached was 12,3987 users organically.
social media marketing(case study II)
Facebook campaign{ case study III}
client: c v raman university
campaign: 4 steps to picking the right college
approach: providing tips and asking engaging questions regarding selecting a college, around the time of admissions
result: over 2000 impressions in 4 days
Facebook Ad Campaign { case study IV}
client: action cancer hospital
campaign: paid ads to increase page likes
approach: we created pleasing timeline and side ads that re-directed to the facebook page
result: Over 4,000 organic likes in just two months!
FB & Twitter ad campaign
client: unicef india
approach: unicef india wanted to increase its fan base on FB & Twitter, with a major focus on engaging the youth, esp. young change makers. To engage general public, private companies, decision makers, NGOs & other organizations/ foundations, UN agencies as other key audiences.
result: the campaign generated over 80,000 engagements & increased the fan base by 66,000 on FB. twitter received an overwhelming response with over 28,000 new followers & 15000 plus engagements. Bill Gates created ripples for UNICEF India’s Polio campaign by MTing an infographic designed by grasshoppers which received over 2700 RTs.
search engine marketing{ case study }
client: dr. c v raman university
campaign: invite applications for “open & distance learning education”
objective: to attract admissions and applicants for distance learning courses and promote cvru as a leading university in the targeted states
approach: with a budget of Rs. 4 lac., using google and facebook for promotions we categorized our ads into four categories and ran display and text ads on google and facebook
result: our ads received approximately 10.5 lac impressions and 11,335 clicks.
we managed to retain the top 2 ad slots in google and display network for our ads
457 total conversions (unique leads) were received during the campaign run time.
apart from the branding and promotion, we also provided valuable lead data and
market insights of what programs are being searched the most by the target audience.
search engine marketing{ case study }
search engine optimization{ case study }
client: dr. c v raman university
objective: to improve branding and increase organic traffic to website.
approach: SEO Implementation: keyword analysis was done for the client and their competitors. a list of keywords to be targeted was prepared. webpages were optimized with right keywords and with right placement & density. content for entire website was rewritten from scratch. The issue of duplicate pages was resolved by using proper canonical tags throughout the website. the social signals of the website were improved by cross promoting the brand across different social media channels.
results: a massive increase in organic search traffic (average 2000 page views per day)Top SERP ranking for brand based keywordsExposure to new long-tail search queries
we have{ our clientele }
care india
Idiscoveri
action group of hospitals
university of southampton
images group
aisect group of institutions
world phone
Ipas india
punj lloyd squash masters
apollo tyres
j9 mobile - jagran group
shell lubricants