OVERVIEW
• What is Growth Hacking
• Where did it come from?
• Why is it key to focus on “Growth” for your startup?
• How do you implement a growth strategy into your startup?
WHAT IS GROWTH HACKING• The term was coined by
Marketer Sean Ellis.
• Sean is well known for helping internet companies achieve massive Growth ex. Dropbox, LogMeIn, EventBrite, qualaroo.
COMPANY EXAMPLES OF GROWTH HACKING
• Integration/APIs
• Onboarding processes
• Content Marketing
• Mobile
HOTMAIL• Hotmail is one of the earliest example of viral
growth.
• Only 70 Million internets users in the World (1996)
• Hotmail grew its user base to 12 million before being acquired.
• Email signature
• PS: I Love You. Get Your Free Email at Hotmail
“Just six words at the bottom of every Hotmail email sent, the product itself became Hotmail’s promotion and distribution channel. “
TRADEGECKO• Tradegecko is a Saas
Inventory Management system for ecommerce and wholesalers
• Utilizing APIs and Integrations for “Quality” user acquisition.
• Creating stickyness with you product ex. Dropbox/Drive
LOG-ME-IN• Remote desktop software.
• Problem: User download and installation. Pricing? Pitch Copy?
• Pricing and onboarding steps needed to be tweaked to reduce churn (losing users during the sign up process).
• Solution: Reverse engineer other onboarding processing of other popular software products. (skype,
BUFFER• Buffer is an app that queues
social media post for sharing later.
• Buffer acquired their first 50,000 users via content marketing.
• Founders starting writing quality blog posts on social media, startups, and life hacking.
• Part of their success was due to producing great content that gets gets shared and creating a loyal following (Brand Building).
HOW TO IMPLEMENT GROWTH HACKING INTO YOUR STARTUP
• Integration/APIs
• Onboarding processes
• Content Marketing
• Events
• Mobile
THINGS TO CONSIDER• Product Market fit
• Industry
• Culture: Difference between US and SEA-IN (Self Onboarding)
• User behavior
• Data driven
WHAT GROWTH STRATEGIES IS QISCUS USING?
• Email acquisition (invite friends) ex. via email invite or “@call”
• Content Marketing (Podcasting and Blogging)
• Event Sponsorship (Free software trials) and networking
