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Group 2 ABHISHEK KUMAR
ADITI MEHTA ADITYA NAGRARE
ANKIT GOHIL
KRITEE SINHAMASIULLAH KHANRAGHAVENDRA RSAURAV MAITRA
American Well
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SWOT ANALYSIS
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STRENGTHS
First -mover advantageMany to many platform- Can be delivered from
any place and at any time.Focus on immediacy, convenience, quality andchoice.Cost effectiveness -This is for both customer and
insurance companies.
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WeaknessLimited medical services can be offeredConflict of interests between insurancecompanies and delivery network markets withrespect to noninsured patients.
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OpportunityBooming Healthcare industry growth at 72%
As per survey, 74% respondents want tocommunicate with doctors using e-mail, but only4% actually doing so.Rising physicians online communication
23% in 2001 to 36% in 2008
Market opportunityHospitalRetail chainPharmacy clinics
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ThreatsCurrent competitorsRelayHealth, Medfusion, TelDoc, CiscoTelePresence
Offline :Nurese Practioners, MinuteClinicData Security ThreatsLoss of opportunity if a similar product asTeamEdition is launched by competitors.
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5C ANALYSIS
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CUSTOMER1. Patients: need quality services at lower transaction
cost2. Doctors: need flexibility in practicing with less
infrastructure3. Insurance companies: opportunity to expand customer
base4. Employers: reduction in absenteeism and increasing
productivity of their employeesCOMPANY1. Has the potential to serve a wide range of customers
with flexibility and in real time.COMPETITION1. Tele-medicine services: relay health, medfusion,
telaDoc, cisco TelePresence2. Offline services: nurse practitioners, minuteClinic,
rediClinic, take care clinic
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COLLABORATERS1. Insurance companies2. EmployersCONTEXT1. Used to facilitate the interaction between doctors and
patients beyond geographical boundaries.2. Compatible to HIPPA addressing privacy and security
risks stemming from increasing use of electronicchannels.
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Value additionInsurance companies
1. Significant savings(saves insurers $3.36 per-patient per-month)2. Open door to nonmembers generate revenue from market they
never pursued before3. Can facilitate dialogue with potential new clients often covered by
competition.4. Increase goodwill with their members5. Aligning their financial incentives with those of physicians
Doctors/Physicians1. Savings on infrastructure2. Can get patients beyond their state also
Patients1. Medical consultation at cheaper price(9.3% reduction on cost per-
member per-month)2. More choices
3. Immediate services
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Hospital
-Expedition of patient visits and overall efficiencyimprovement
Retail chain-Boosts patients perceptions of the legitimacy of retail clinics
Pharmacy clinics-Freedom to ask questions at any time, from any place
Employers-Boosts employee satisfaction and improve retention
-Higher employee productivity
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THANK YOU