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Independence and Objectivity." Brian Burke Research Vice President
Twitter: @brian__burke GAMIFY: The Future of Gamification
2. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. 1
3. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. The Challenge is that We Day is Just One Day 2 Our dream
is to take that spirit and connect on a daily basis with that
energy 365 days a year. Craig Kielburger
4. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. Gamification is Middleware for Motivation Killer apps
have always connected people with people Gamification is not about
points and badges unless they are meaningful to the player
Gamification is about connecting people with people and their
dreams 3
5. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. Weight Watchers and Boy & Girl Scouts have used
gamification for a long time! Scale Digital interactions can
connect to audiences of any size. Time Digital interactions are
asynchronous. Distance Thanks to the Internet, digital interactions
are available anywhere. Connectedness With social networking,
friends are always nearby. Cost Digital interactions are much lower
cost than face-to-face models. Whats New about Gamification?
Digital Motivation
6. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. Digital Motivation Enables New Business Designs 5 Weight
Watchers WTW 17% Decline 14% Meeting Rev. 19% Decline CEO Resigns
20% Decline Dividend Cut 28% Decline Free Apps Blamed Weight
Watchers (1963) MyFitnessPal (2005) Members 1 Million+ 50 Million
Employees 56,000 ~ 75
7. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. Digital Business The creation of new business designs by
blurring the digital and physical worlds
8. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. Future Disruptions + Gamification Imagine a World Where:
Atoms behave like bits Machines are smarter than people Everything
is connected Motivation is delivered digitally
9. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. 8 Eliminate Barriers of Cost, Time and Distance
10. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. 9 Turn the Crowd into a Swarm
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reserved. 10 Heart Rate: 142 Time: 00:22:27 Distance: 3.13 Miles
John is 20 yards ahead John Halfway point, looking good! Physical
and Digital Worlds Become Blurred
12. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. Samantha-Virtual Personal Assistant 11 Time Management
Personal Chores Travel & Accommodation Correspondence
Background Research Interacts with Clients & Colleagues Friends
& Family Members Virtual Physiotherapist Virtual Personal
Trainer Virtual Career Coach Life Work Daily Goal
13. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. Work Balance 12
14. 2014 Gartner, Inc. and/or its affiliates. All rights
reserved. Recommendations Imagine a future where the physical and
digital worlds become blurred Understand the impact of emerging
disruptive technologies Analyze the opportunities offered by
evolving social and economic trends Unleash the power of
gamification to digitally engage and motivate the masses