1,000 MILLENNIAL SURVEY RESPONDENTS HAD:
91%
SOME FORM OF P&C
INSURANCE COVERAGE
89%
AUTO INSURANCE
55%
HOMEOWNERS
42%
RENTERS
MILLENNIAL SURVEY
Auto insurance purchases indicate that face-to-face interactions are still sought out by millennials, but having a web presence
for online transactions is also very important.
BE A TRUSTED ADVISOR
REACHING THE MILLENNIAL CONSUMER
TO LEARN MORE ABOUT THE MILLENNIAL INSURANCE CONSUMER,
DOWNLOAD THE FULL EBOOK: appl iedsystems.com/mi l lennials
APPLIED SYSTEMS SPONSORED A SURVEY, CONDUCTED BY ORC INTERNATIONAL, AMONG A SAMPLE OF 1,000 ADULTS BETWEEN THE AGES OF 18 AND 34.
Applied Systems, Inc.200 Applied ParkwayUniversity Park, IL 60484800 999 568
For more information visit appliedsystems.com© 2015 Applied Systems
89% OF MILLENNIALS SURVEYED HAD AUTO INSURANCE
37% OF THOSE PURCHASED IN PERSON
35% OF THOSE PURCHASED ONLINE
25% USED THE PHONE
Mil lennia ls are socia l by nature and referra ls through f r iends and fami ly inf luence their buying decis ions.
It is important for your agency to have a strong presence on digital channels and social media to provide education, thought leadership and product information to engage with millennial consumers.
REFERRALS: THE KEY TO SELLING HOMEOWNERS INSURANCE
50% BY REFERRAL
27%ONLINE SEARCH ENGINE (E.G., GOOGLE, YAHOO)
20%ADVERTISEMENT
13%ONLINE REVIEW SITE (E.G., YELP, ANGIE’S LIST)
8%OTHER
12%STOREFRONT
70%
OF SURVEY RESPONDENTS
FEEL
24/7CUSTOMER
SERVICE IS VERY
IMPORTANT
76%
OF SURVEY RESPONDENTS
FEEL THAT HAVING ACCESS
TO INFORMATION AND SERVICE THROUGH A
MOBILE APP
IS VERY IMPORTANT
Millennials are digital natives and expect online service technology.
PROVIDE MULTICHANNEL CUSTOMER SERVICE
