INDUSTRY INSIGHTS 2020
AutoDeal Industry Insights • H1 2020 | 2
3
CONTENTSIntroduction
Opening remarks from AutoDeal Co-Founder Christopher Franks on the changing nature of the Philippine automotive industry.
6Consumer Interest
How has consumer interest changed in the wake of the COVID-19 pandemic? We explore interest level data across different segments and demographics.
16AutoDeal Top 40
Which products are resonating best with consumers? We take a look at the changes in the AutoDeal Top 40 between Q1 & Q2.
Sales & Conversions
Which vehicles are selling best on AutoDeal? How long are consumers taking to buy? What's the SRP sweet-spot? Find the answers in our sales and conversion report.
18
Pandemic
As life changes, so do the preferences of consumers. Our commentary on the COVID-19 pandemic provides short insights on the challenges that face car dealers.
26
Dealer Talk
Who were the fastest responding and best converting dealers and agents on the AutoDeal platform in H1 2020?
30
Used Cars
What vehicles are likely to sit on the lot for the shortest time? We examine the price points, market segments and model years that are hot with used-car buyers.
35
Important: AutoDeal.com.ph (The SirQo Group Inc.) prepared all the content in this report to represent the general data about online marketing in the Philippine automotive industry. This data is given in summary, and as such, all information is to be used and interpreted at the readers own risk. Any data represented in this report should not be considered as any form of advice or recommendation. The SirQo Group Inc. will not be held responsible for any damages or loss of business caused by the interpretation of this document.
This document must not be use for purposes other than that for which it has been supplied, or reproduced wholly or in part, without written permission of The SirQo Group, Inc.
Two Wheels
Vital statistics on the growth of MotoDeal.com.ph. Find out which brands, bikes and body types are hot with consumers on the Philippines top motorcycle marketplace.
39
Inside The AutoDeal Group
Everything you need to know about the Philippines’ no. 1 online automotive marketplace.
44
AutoDeal Industry Insights • H1 2020 | 3
It’s a difficult time.
In recent weeks there’s been a deluge of articles reflecting on the weakened state of the Philippine automotive industry as sales figures fall approximately fifty percent short year-on-year.
The slowdown is hardly unexpected. While there are indications of rallying consumer interest, the previously experienced pause in daily operations that occurred during enhanced community quarantine is not something that local automotive businesses – or any other business for that matter – are accustomed too.
Whether it be the T.R.A.I.N. induced sales reductions of 2018 or the 2008 global financial crisis, previous incumbencies were merely slowdowns, whereas the impact of COVID-19 brought things screaming to an abrupt halt with very little notice.
While the onset of the current crisis may have differed from those in the past, the route to recovery should look familiar. As sales pipelines grow, brands and dealers need to start evaluating the x’s and the y’s to optimize their recovery speed. This may, for the first time in their history, push different automotive groups to evaluate factors of their operations that they have never given much time to in the past.
That’s the thing about being in the weeds. When everything is running smoothly, we tend to overlook micro-level factors that are contributing to our success. We feel like we’re running well, but under the surface, we’re not as optimized as we should be. When we run into trouble, it’s only then that we begin to start picking fault with the way that we do things.
Thankfully, throughout this process, we find new opportunities at the same time, opportunities that may have been overlooked in the past.
This brings me to the notion of the ‘new normal’, a term which is widely being coined to described social distancing within showrooms and contactless car-buying. If these items are now necessities to the survival of the current pandemic, shouldn’t the optimization of data now be part of our new normal? Should this not be the compass to not only guide us through today's hardship but to also navigate us through the challenges of the future?
Welcome back to AutoDeal’s Industry Insights Report; in this, our first report for 2020 we provide all of our routine data on new and used car-buying trends, we go in-depth to see how COVID-19 is changing the playing field and for the first time release data for the motorcycle industry courtesy of MotoDeal.com.ph.
To my friends in the industry both at home and abroad, stay safe and well.
New Normal?
Christopher L. Franks AutoDeal Chief Operating Officer
AutoDeal Industry Insights • H1 2020 | 4
H1 2020AutoDeal is the no. 1 online automotive marketplace in the Philippines
14,252,589 WEBSITE VISITS
By Car Buyers, Vehicle Owners, and Enthusiasts
11,441 CONFIRMED PURCHASESTracked and confirmed from users who submitted leads in H1 2020
130,380 QUOTES & TEST DRIVES
Serviced to dealers from buyers inquiring on AutoDeal & MotoDeal
86,383 CONVERSATIONS
Back and forth messages between prospective car buyers and dealers
SUMMARY
AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 5
QUICK FACTSKey take home points from our H1 2020 Report
81.60% Of AutoDeal.com.ph buyers shop for vehicles using their smartphone
Note: Data indicated is from analysis of visitors accessing AutoDeal.com.ph from January 1, 2020 to June 30, 2020
63 Days The Average time it takes an AutoDeal.com.ph buyer to purchase after their online inquiry
P1.30M The Average price of vehicle sold on the AutoDeal.com.ph in 2019
30 minutes The average industry response time of the top 50 fastest responding AutoDeal Partner Dealers
Consumer Interest
AutoDeal Industry Insights • H1 2020 | 7
Quotes, Test-Drives & InquiriesM
onth
ly L
eads
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
34,000
36,000
38,000
40,000
Jan
Feb
Mar AprMay Ju
n Jul
Aug Sep Oct Nov Dec
2019 2020
Q1
Q2
Q3
Q4
Quarterly Leads0 20,000 40,000 60,000 80,000 100,000
2015 2016 2017 2018 2019 2020
Data Source: Based on leads (quotes, inquiries, test drives) generated on AutoDeal.com.ph.
Total AutoDeal Leads Serviced to Dealers (2019 vs. 2020) AutoDeal Leads (2015-2020)
AutoDeal Industry Insights • H1 2020 | 8
0%
4%
8%
12%
16%
20%
24%
28%
32%
36%
40%
Q3 2019 Q4 2019 Q1 2020 Q2 2020
Compact Cars
Coupe/Convertible
Commercial Trucks
Full-Size SUV/Crossovers
Mid-Size Crossover
Mid-Size Car
Compact Crossovers
0% 1% 2% 3% 4% 5%
Compact Cars
Coupe/Convertible
Commercial Trucks
Full-Size SUV/Crossovers
Mid-Size Crossover
Mid-Size Car
Compact Crossovers
0% 1% 2% 3% 4% 5%
Leads by Market SegmentBased on AutoDeal inquiries for major vehicle categories
Data Source: Based on leads (quotes, inquiries, test drives) generated on AutoDeal.com.ph.
Subcompact Cars
AUV & MPV
Pickup Trucks
Mid-Size SUV
Subcompact Crossover
Vans & Minivans
Other Vehicles
Other Vehicles (Q1 2020)
Other Vehicles (Q2 2020)
AutoDeal Industry Insights • H1 2020 | 9
0-3 Month Buying Period
Inqu
iry to
Sal
es T
rans
actio
n Ti
mef
ram
e
40%
45%
50%
55%
60%
65%
70%
75%
80%
Jan
Feb
Mar Ap
r
May Jun
Jul
Aug
Sep
Oct
Nov
Dec
6-12 Months Buying Period
Inqu
iry to
Sal
es T
rans
actio
n Ti
mef
ram
e
0%2%4%6%8%
10%12%14%16%18%20%
Jan
Feb
Mar Ap
r
May Jun
Jul
Aug
Sep
Oct
Nov
Dec
1-2 Year Buying Period
Inqu
iry to
Sal
es T
rans
actio
n Ti
mef
ram
e
0%1%2%3%4%5%6%7%8%9%
10%
Jan
Feb
Mar Ap
r
May Jun
Jul
Aug
Sep
Oct
Nov
Dec
3-6 Month Buying Period
Inqu
iry to
Sal
es T
rans
actio
n Ti
mef
ram
e
8%9%
10%12%13%14%15%16%18%19%20%
Jan
Feb
Mar Ap
r
May Jun
Jul
Aug
Sep
Oct
Nov
Dec
Data Source: This data is derived from the indicated buying time submitted on all AutoDeal inquiries.
Inquiring & Buying TrendsHow soon are consumers looking to buy?
2019 2020
AutoDeal Industry Insights • H1 2020 | 10
Inqu
iry to
Sal
es T
rans
actio
n Ti
mef
ram
e
0%
4%
8%
12%
16%
20%
24%
28%
32%
36%
40%
Jan Feb Mar Apr May Jun
Inquiring & Buying TrendsHow soon are consumers looking to buy?
Data Source: This data is derived from the indicated buying time submitted on all AutoDeal inquiries.
Looking to Purchase within 30 Days from Inquiry
AutoDeal Industry Insights • H1 2020 | 11
1 Imus City 1.88% ▲
2 Bacoor City 1.75% ▼
3 Dasmariñas City 1.71% -
4 Antipolo City 1.49% ▲
5 General Trias City 1.47% ▼
6 Angeles City 1.42% -
7 Calamba City 1.30% -
8 Santa Rosa City 1.17% -
9 San Fernando City 1.09% ▲
10 Baguio City 1.09% ▲
1 Davao City 2.36% -
2 Cagayan De Oro City 1.58% -
3 General Santos City 0.84% -
4 Zamboanga City 0.62% -
5 Iligan City 0.45% -
6 Butuan City 0.43% -
7 Cotabato City 0.33% -
8 Tagum City 0.29% -
9 Koronadal City 0.28% ▲
10 Pagadian City 0.25% ▼
1 Cebu City 1.33% -
2 Iloilo City 1.10% -
3 Bacolod City 0.81% -
4 Tacloban City 0.49% -
5 Lapu-Lapu City 0.38% -
6 Mandaue City 0.30% -
7 Dumaguete City 0.25% ▲
8 Tagbilaran City 0.25% ▼
9 Roxas City 0.18% ▲
10 Talisay City 0.16% ▲
1 Quezon City 7.44% -
2 Manila 3.99% -
3 Makati City 3.28% -
4 Pasig City 2.71% -
5 Taguig City 2.39% ▲
6 Caloocan City 2.19% ▲
7 Paranaque City 2.04% ▼
8 Las Pinas City 1.85% ▼
9 Mandaluyong City 1.66% -
10 Muntinlupa City 1.55% ▲
Metro Manila
% of Total Leads
Data Source: Based on leads (quotes, inquiries, test-drives) generated on AutoDeal.com.ph.
Leads by LocationAutoDeal accommodated inquiries from 1,079 towns or cities in H1 2020
33.49%Luzon
% of Total Leads47.72%
% of Total Leads7.90%Visayas
% of Total Leads10.89%Mindanao
AutoDeal Industry Insights • H1 2020 | 12
CALABARZON
24.45%
BICOL
1.82%
MIMAROPA
0.81%
CENTRAL LUZON
13.28%
ILOCOS
3.66%
METRO MANILA
33.49%
CAR
1.46%
CAGAYAN VALLEY
2.21%
Data Source: Based on leads (quotes, inquiries, test-drives) generated on AutoDeal.com.ph.
TOP 20 LOCATIONS - CALABARZON
Imus CityBacoor City
Dasmariñas CityAntipolo City
General Trias CityCalamba City
Santa Rosa CityCainta
Lipa CityBatangas City
San Pedro CityCabuyao City
Biñan CityLucena City
Tanauan CityTaytay
San MateoSan Pablo City
Cavite CityRodriguez (Montalban)
0% 0.5% 1% 1.5% 2% 2.5%
TOP 20 LOCATIONS - CENTRAL LUZON
Angeles CitySan Fernando City
San Jose del Monte CityTarlac City
Cabanatuan CityMalolos City
Olongapo CityMabalacat City
MarilaoMeycauayan City
BaliuagBulacan
Balanga CityBocaue
ApalitDinalupihan
CalumpitSan Jose City
GuiguintoCapas
0% 0.5% 1% 1.5% 2%
LUZONIn depth Lead Volumes
AutoDeal Industry Insights • H1 2020 |
On Mobile Devices81.60%▲ 0.95%
On Tablets2.95%▲
0.17%
On Desktop & Laptops15.44%▲
0.87%
H1 2020 Leads by DeviceInquiries made via mobile devices continue to rise
Data Source: Based on leads (quotes, inquiries, test drives) generated on AutoDeal.com.ph.
AutoDeal Industry Insights • H1 2020 | 14
% of Total AutoDeal Inquiries (Q1 2020)
ToyotaSuzuki
MitsubishiHondaNissan
FordIsuzu
MGGeely
HyundaiMazda
KiaChevrolet
FotonBAIC
SubaruVolkswagen
KaiceneSsangYong
MaxusJeep
HaimaFerrariAbarth
Alfa Romeo0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30%
Most Inquired for BrandsWhich brands were online consumers drawn to in H1 2020?
AutoDeal Industry Insights • H1 2020 |
Data Source: Based on leads (quotes, inquiries, test drives) generated on AutoDeal.com.ph.
AutoDeal Industry Insights • H1 2020 | 15
Data Source: Based on leads (quotes, inquiries, test drives) generated on AutoDeal.com.ph.
AutoDeal Industry Insights • H1 2020 |
Increased rank from Q1 2020▲
% of Total AutoDeal Inquiries (Q2 2020)
Toyota - Suzuki - Honda
Mitsubishi - Nissan -
Ford - Isuzu -
Kia Geely -
MG - Hyundai -
Chevrolet Foton
Mazda - Chery BAIC -
Volkswagen - Kaicene - Subaru
Mercedes-Benz Jeep - GAC -
SsangYong - Maxus Haima - Abarth - Ferrari -
Alfa Romeo - 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30%
Most Inquired for BrandsWhich brands were online consumers drawn to in H1 2020?
AutoDeal Industry Insights • H1 2020 | 16
Toyota RushMitsubishi Xpander
Toyota InnovaToyota Vios
Suzuki ErtigaToyota HiluxHonda Brio
Toyota WigoGeely Coolray
Ford RangerToyota Fortuner
Isuzu mu-XNissan Terra
Nissan NavaraToyota Avanza
Toyota HiaceMG ZS
MG 5Suzuki Jimny
Nissan NV350 UrvanMitsubishi Montero Sport
Honda BR-VHonda CitySuzuki APV
Ford Ranger RaptorSuzuki VitaraFord Everest
Mitsubishi Xpander CrossSuzuki S-Presso
Mitsubishi StradaSuzuki XL7
Isuzu D-MaxSuzuki DzireHonda Civic
Ford EcoSportMitsubishi L300Isuzu N-Series
Suzuki SwiftFoton Gratour
Chevrolet Trailblazer
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%
AutoDeal: Top 40Top 40 most inquired for nameplates in Q1 2020
AutoDeal Industry Insights • H1 2020 |
% of Total Inquiries on AutoDeal in Q1 2020
Data Source: Based on leads (quotes, inquiries, test drives) generated on AutoDeal.com.ph.
AutoDeal Industry Insights • H1 2020 | 17
Toyota Vios Toyota Wigo
Suzuki S-Presso Suzuki Ertiga
Honda Brio Toyota Hilux - Toyota Rush
Geely Coolray Ford Ranger
Nissan Navara Toyota Innova
Isuzu mu-X - Toyota Avanza
Toyota Fortuner Mitsubishi Xpander
Nissan Terra Kia Soluto
Honda City Isuzu Traviz Kia Picanto
MG 5 Mitsubishi Strada
MG ZS Mitsubishi L300 -
Suzuki APV Toyota Hiace Suzuki Dzire
Mitsubishi Montero Sport Nissan NV350 Urvan
Isuzu D-Max Honda BR-V
Suzuki Celerio Ford Everest Suzuki Swift
Ford Ranger Raptor Suzuki Jimny Suzuki Vitara
Nissan Almera Mitsubishi Xpander Cross
Foton Gratour
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%
AutoDeal Industry Insights • H1 2020 |
% of Total Inquiries on AutoDeal in Q1 2020Increased/Decreased rank from Q1 2020▲ ▲
Data Source: Based on leads (quotes, inquiries, test drives) generated on AutoDeal.com.ph.
AutoDeal: Top 40Top 40 most inquired for nameplates in Q2 2020
Sales & Conversion
AutoDeal Industry Insights • H1 2020 | 19
Subcompact Car
TOYOTA Vios
HONDA Brio
TOYOTA Wigo
FORD Ecosport
MG ZS
GEELY Coolray
Subcompact Crossover
Mid-Size SUV
NISSAN Terra
TOYOTA Fortuner
FORD Everest
MITSUBISHI Xpander
TOYOTA Rush
TOYOTA Innova
MPVTOP SELLING NEW VEHICLE
H1Top Selling Nameplates on the AutoDeal Platform for H1 2020
AutoDeal Industry Insights • H1 2020 | 20
Pickup Truck
FORD Ranger
NISSAN Navara
FORD Range Raptor
MG RX5
MAZDA CX-5
Compact Crossover
Compact Car
MAZDA 3
HONDA Civic
TOYOTA Altis
NISSAN Urvan
TOYOTA Hiace
FOTON Gratour
Van
HONDA CR-V
TOP SELLING NEW VEHICLE
H1Top Selling Nameplates on the AutoDeal Platform for H1 2020
AutoDeal Industry Insights • H1 2020 | 21
20d
25d
30d
35d
40d
45d
50d
55d
60d
65d
70d
75d
80d
85d
90d
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2019 2020
Mean Average Lead-to Sale Conversion for Sales Reported by AutoDeal Partner Dealers
New Car Conversion TimelineAutoDeal customers, on average take 63 days to purchase after their initial inquiry
AutoDeal Industry Insights • H1 2020 |
Inqu
iry to
Sal
es T
rans
actio
n Ti
mef
ram
e (D
ays)
AutoDeal Industry Insights • H1 2020 | 22
55 DAYS
Subcompact Car
Midsize SUV
Pickup Trucks
MPV
Subcompact Crossover
Van/Minivan
86 DAYS
71 DAYS
48 DAYS
57 DAYS
65 DAYS
These charts indicate the time that is taken for a customer to complete a final sales transaction after they submit and online inquiry via AutoDeal.com.ph. The chart to the left indicates the average (mean) time taken for customers to complete a transaction whereas the diagram to the right indicates the average lead to conversion, by popular market segment. From this data, we see clear indication that the majority of online consumers take 63 days to complete a purchase after their initial inquiry.
*Based on sales tracked in AutoDeal’s Lead Management System from January 1, 2020 - June 30, 2020
AutoDeal Industry Insights • H1 2020 |
New Car Conversion TimelineAutoDeal customers, on average take 63 days to purchase after their initial inquiry
AutoDeal Industry Insights • H1 2020 | 23
% P
ropo
rtio
n of
Aut
oDea
l Gen
erat
ed S
ales
Tra
cked
0%
5%
10%
15%
20%
25%
30%
35%
40%
Q1 - 2017 Q2 - 2017 Q3 - 2017 Q4 - 2017 Q1 - 2018 Q2-2018 Q3-2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
Subcompact Car
Pickup Trucks
Subcompact Crossover
Mid-size SUV
MPV & AUV
Vans & Minivans
Compact Cars
Compact Crossover
New Car Sales by SegmentTransaction proportions of vehicles sold on AutoDeal.com.ph*
Note: This graph shows the breakdown of sales transactions recorded through the AutoDeal platform from 2017 to Q2 2020.
AutoDeal Industry Insights • H1 2020 | 24%
of Q
4 20
19 V
ehic
le T
rans
actio
ns o
n Au
toDe
al
0%
5%
10%
15%
20%
25%
30%
500k 500k - 750k 751k - 1m 1.01m - 1.25m 1.26m - 1.5m 1.501m - 1.75m 1.76m - 2m 2.01m - 2.25m 2.26m+
3.48%2.11%
11.09%10.82%
14.76%
29.70%
16.96%
11.09%
0.00%
Data Source: Based on confirmed sales generated on AutoDeal.com.ph.
New Car Sales by SRPDespite higher interest in entry-level products; average final transaction prices continue to grow.
▲
AutoDeal Industry Insights • H1 2020 |
H1 2020 AutoDeal Vehicle Transactions by Price Range
▲
▲
▲
▲ ▲
▲
▲
AutoDeal Industry Insights • H1 2020 | 25
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Q1 2016
-
Q2 2016 -
Q3 2016 -
Q4 2016 -
Q1 2017
-
Q2 2017 -
Q3 2017 -
Q4 2017 -
Q1 2018
-
Q2 2018 -
Q3 2018 -
Q4 2018 -
Q1 2019
-
Q2 2019 -
Q3 2019 -
Q4 2019 -
Q1 2020 -
Q2 2020 -
P1,300,599was the average price sold in H1 2020
New Car Sales by SRPDespite higher interest in entry-level products; average final transaction prices continue to grow.
Average Price of Vehicle Sold on AutoDeal (2016 -2020)
Data Source: Based on confirmed sales generated on AutoDeal.com.ph.
AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 26
Pandemic
AutoDeal Industry Insights • H1 2020 | 27
What impact is COVID-19 having on consumer behavior? The automotive industry is no stranger to
changing consumer trends. Over time, gradual shifts in technology improved buying power, or even highly effective marketing campaigns can be enough to help contribute to a slow-changing shift in car-buying preferences. Product planners are tasked with the difficult job of anticipating trends, conducting research, and analyzing data to help ensure that the products being bought to market will meet consumer expectations. It’s a proverbial game of chess that not only relies on a constant evaluation of your own products but a cross-comparison against competitors in the market. However, what happens when the game changes overnight? What happens when a global pandemic starts to rearrange the rules? Here are just a few things that we’ve observed from data on how consumers and the car-buying journey are changing.
AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 28
Increased transaction timelines
Consumers are spending longer durations in the car-buying process according to the average lead-to-sale conversion data from customers shopping on AutoDeal. In the first half of the year, the average lead-to-sale timeline took sixty-three (63) days from initial inquiry to final purchase compared to forty-six (46) days during the same period in 2019. Slower transaction periods could be occurring due to travel restrictions, slower bank approval rates, and increased consumer caution.
Dealers should be wary of increased purchase timeframes as they present a heightened risk of sales attrition to competitors. As more consumers shop multi-dealer; sales teams need to be prepped to manage leads over long periods of time to prevent unnecessary losses.
AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 29
During the enhanced community quarantine, we hypothesized that there would be a spike in entry-level interest in the months that followed the onset of the pandemic. We haven’t changed our minds on this yet.
In the first half of the year, we’ve seen significant growth in the interest level of subcompact cars. In particular, inquiries for subcompact vehicles grew from 23.8% in the first quarter of the year to 33.2% by the end of the second quarter.
By comparison, it appears that a big chunk of this growth has been ripped out of the seven-seater segments with interest levels on multi-purpose-vehicles (MPV’s) dropping from 25% to 19% and Mid-Size SUV’s which dropping from 13.5% to 10.6%.
The effects of this change can also be seen in our top vehicle model rankings; with the once-unstoppable Toyota Rush and Mitsubishi Xpander’s being replaced by smaller vehicles like the Toyota Vios, Toyota Wigo, Suzuki S-Presso, and Honda Brio.
An area that has also seen impressive growth is the small-SUV or subcompact crossover segment which has seen interest levels rise by approximately 70% in the first half of this year. Driving this growth are top-sellers like the MG ZS, Ford EcoSport, and Geely Coolray, not to mention some interesting new entries like the Chery Tiggo 2 which ranked as the 41st most inquired-for vehicle in the first half of this year.
With consumers' interest now fixated on more affordable vehicles, a new-era of China-made dominance is poised to take hold with brands like MG, Geely, and Chery with the most to gain. It’s clear that the automotive industry’s old-guard need to keep a careful eye on their flanks, not only for a Chinese invasion, but also to protect themselves against rising interest in the second-hand market.
Based on our recent data, approximately 15% of consumers who shop for new cars also simultaneously inquire with used cars, with the majority of them often browsing the subcompact market. If auto loans for new cars become less obtainable due to tighter approval, then there’s a sizable risk for more consumers to look for cheaper retail priced vehicles among used cars. As such the one segment that could potentially provide stability for the new car market could also very well be the first one to come under fire.
Vehicle Preferences
AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 30
Dealer Talk
New Car Dealer
AutoDeal Industry Insights • H1 2020 | 31Re
spon
se T
ime
to O
nlin
e Le
ads (H
ours
)
0h
1h
2h
3h
4h
5h
6h
7h
8h
9h
10h
11h
12h
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2019 2020
Aver
age
Indu
stry
Res
pons
e Ti
me (H
ours
)
0h
10h
20h
30h
40h
50h
60h
70h
80h
90h
100h
110h
120h
130h
140h
150h
2016 2017 2018 2019 2020
3h 49m4h 30m10h 0.6m
72h 21m
123h 51.6m
New Car Dealer Industry Response TimeAutoDeal continues to pioneer online customer service standards through
*As tracked through the AutoDeal Lead-Management System
AutoDeal Industry Insights • H1 2020 |
Average Industry Response Time (All Dealers) Average Industry Response Time (2016-2020)
AutoDeal Industry Insights • H1 2020 | 32
TOPFastest Responding New Car Dealers
10
Industry Response TimeAutoDeal continues to pioneer online customer service standards in the new car industry
FORD, Commonwealth 8 minutes
FORD, Davao 8 minutes
FORD, Cagayan De Oro 8 minutes
VOLKSWAGEN, BGC 12 minutes
FORD, Balintawak 16 minutes
VOLKSWAGEN, Pampanga 18 minutes
CHEVROLET, Quezon Ave. 17 minutes
NISSAN, General Santos 19 minutes
FORD, Sta. Rosa 14 minutes
FORD, Zamboanga 17 minutes
1
2
3
4
5
6
7
8
9
10
AutoDeal Industry Insights • H1 2020 | 33
TOPFastest Responding Used Car Dealers
10
CAR EMPIRE 1hr 2mins
SAMCARS TRADING 1hr 55mins
EAST CARS 1hr 14mins
J.A. TAN CAR TRADING 4hr 5mins
ALL CARS MANILA - CHUCK UGARTE 7hr 9mins
BDO PRE-OWNED CARS 11hr 23mins
GOOD CARS TRADING 8hr 43mins
HONDA YUCHENGCO PRE OWNED CARS 12hr 18mins
NIX ASH OTO PWESTO 6hr 20mins
AUTO ROYALE CAR EXCHANGE - LITO NALUS 9hr 26mins
Industry Response TimeAutoDeal continues to pioneer online customer service standards in the used car industry
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AutoDeal Industry Insights • H1 2020 | 34
TOP DEALERSIn terms of Lead-to-Sales Conversion
Note: Sale conversion is recorded and presented as it stands on July 14, 2020. Conversion is based on the date in which the lead was generated.
FORD, Bohol 22.2%
MITSUBISHI MOTORS, Pili 16.77%
HYUNDAI, Ilocos Norte 16.67%
FORD, Ormoc 14.29%
NISSAN, Palawan 14.29%
January 2020
FORD, Zamboanga 12.5%
FORD, Negros Occidental 10%
MAZDA, Dagupan 11.76%
NISSAN, Bataan 10%
CHEVROLET, IloIlo 9.09%
February 2020
HYUNDAI, Ilocos Norte 25%
NISSAN, Zamboanga 20%
FORD, Ilocos Norte 11.11%
NISSAN, Cabanatuan 8.33%
March 2020
FORD, Metro Baguio 11.11%
AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 35
TOP DEALERSIn terms of Lead-to-Sales Conversion
Note: Sale conversion is recorded and presented as it stands on July 14, 2020. Conversion is based on the date in which the lead was generated.
CHEVROLET, Dagupan 18.67%
FORD, Naga 12.5%
FORD, Dumaguete 11.11%
NISSAN, Cagayan De Oro 7.69%
FORD, Commonwealth 6.45%
FORD, Ilocos Norte 25%
NISSAN, Isabela 11.11%
FORD, Tacloban 22.22%
KIA, Pangasinan 8.7%
KIA, Butuan 8.3%
SUZUKI AUTO, Roxas 33.33%
KIA, Isabela 12.5%
FORD, Dipolog 7.14%
FORD, Subic 12.5%
AutoDeal Industry Insights • H1 2020 |
SUZUKI AUTO, West Ave. 25%
April 2020 May 2020 June 2020
AutoDeal Industry Insights • H1 2020 | 36
Elyrose Mae Ignacio Ford, Subic
22.22%
Che Reguera Suzuki Auto, West Ave.
50%
Gerald Meguillo Ford, Bohol
20%
Jamaica Asico Ford, Libis
10%
Maria Mercedes Santillana Ford, Subic
12.5%
Jennifer Asebias Ford, Global City
10%
Arden Austria Toyota, Santa Rosa
9.3%
Ronald Pantanosas Ford Bohol
10%
Jasmin Snyder Ford, Tacloban
8.7%
Jomar Dumas Ford, Ilocos Norte
8.7%
Leones Batalla Nissan, Cagayan De Oro
7.38%
Ivy Grace Balertie Nissan, Palawan
7.89%
Cirus Mindaros Kia, Isabela
6.67%
Vanessa Cristobal Nissan, Ilocos Norte
6.25%
Rondell Relativo Mazda, Davao
6.17%
Erica Mae Castro Nissan, Zamboanga
5.56%
Rhona Calvo Ford, Negros Occidental
5.56%
Wilson Jr Tello Nissan, Baguio
5.48%
Czarina De Jesus Nissan, Bataan
5.38%
Ivy Joy Currimao Hyundai, Ilocos Norte
6.82%
Sales AgentsAutoDeal Agents with the best lead-to-sale conversion in H1 2020
TOP
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Note: Sale conversion is recorded and presented as it stands on July 14, 2020. Conversion is based on the date in which the lead was generated.
AutoDeal Industry Insights • H1 2020 | 37
Here are some of our favorite buyer reviews of H1 2020
5-Stars
Dana Sandiko Toyota, Manila Bay★★★★★
Sourcing different deals from AutoDeal need extra help from expert. Dana, who's first to response provide different options and help me to decide with my car prospect. Convo never stop and until my approval, released day, she's there to assist me. Kudos to Ms Dana/TMB for SUPER fast transaction. Connect with her and don't hesitate to inquire. Thanks again
Ryan Flores purchased a Toyota Avanza 1.3E AT
Maila Anne Ramirez Ford, Metro Baguio★★★★★
She has been so helpful from start to finish. We planned to have a car before the lockdown and she helped us from February to June. She followed up and constantly asked for our needs and wants and was also part of why we ultimately got the car. She was so helpful and the best sales agent I have ever worked with. Keep it up Ford! And thank you Mai!
Dianne Honorio purchased a Ford Ranger 2.0. Biturbo Wildtrak 4x4 AT
AutoDeal Industry Insights • H1 2020 | 38
Salie Sabellano Isuzu Pasig★★★★★
Salie responded to my quote request through Autodeal immediately. She is very courteous. She accomodated my questions even late at night. She sent me the quotation, complete with full specs of the unit and the freebies that comes with it. Isuzu Pasig is very lucky to have an agent like her.
Henry Domingo purchased a Isuzu mu-X 3.0. LS-A 4x2 AT Blue Power
Jowell Macario Toyota, Bacoor Cavite★★★★★
Helpful, friendly and accomodating! Jowell was very diligent and attentive during the car purchase process. He answered all our questions and provided us a great deal. Customer service was exceptional. We had the best car buying experience ever!
Joyce Vianney Abando purchased a Toyota Vios 1.3E Prime CVT
Tanya Tupaz Ford, Global City★★★★★
I am a 51 yr old American and have purchased many cars in my life, from Mercedes to Jaguar to Landrover. Having dealt with all of these dealerships I cannot tell you how amazed I was at the level of service provided to my wife and I by Tanya Topaz. I have spent literally days at some of the aforementioned dealerships trying to complete the purchase process. We were able to select our vehicle with Tanya guiding us the whole way and complete the entire sales process in under 2 total hours. I would never have thought my best car buying experience would happen Makati Philippines but that is exactly what is was. Ford should be extremely proud of the work they have done to select and train the very best agents I have met. I will be highly recommending Global City Ford and Tanya Topaz to all of my friends here in the Philippines. Thank you so much for providing such an enjoyable experience for my wife and I.
Guilo Family Purchased a Ford Ranger 2.0 Bi-Turbo Wildtrak 4x4 AT
AutoDeal Industry Insights • H1 2020 | 39
Used Car
AutoDeal Industry Insights • H1 2020 | 40
AutoDeal Used Car Inquiries by Brand (H1 2020)
ToyotaMitsubishi
FordHyundai
HondaSuzukiNissan
ChevroletKia
IsuzuMazdaSubaru
BMWFoton
VolkswagenAudi
PeugeotMercedes-Benz
VolvoGreat Wall
LifanChrysler
JaguarMG
DodgeLand Rover
Maserati
% of Used Car Inquiries on AutoDeal (Jan-Jun 2020)
0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 30%
What are used car buyers shopping for?
AutoDeal Insights • H1 2020 | 40
AutoDeal Industry Insights • H1 2020 | 41%
of U
sed
Car I
nqui
ries
on A
utoD
eal (
Jan-
Jun,
202
0)
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20202019
20182017
20162015
20142013
20122011
20102009
20082007
20062005
Before
2005
Vehicle Model Year
AutoDeal Used Car Inquiries by Vehicle Model Year (H1 2020)
What are used car buyers shopping for?
AutoDeal Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 42
0%
10%
20%
30%
40%
50%
60%
70%
Max Pric
e 250k
Max Pric
e 500k
Max Pric
e 750k
Max Pric
e 1M
Max Pric
e 1.5M
Max Pric
e 2M+
5%6%
10%
13%
17%
45%
Subcompact Car MPVMid-Size SUV Compact CarCompact Crossover Subcompact CrossoverFull-Size SUV's & Crossovers Full-Size SedanMid-Size Crossovers Sports Coupe / Tourer / RoadstersMid-Size Sedan
Data Source: Based on leads (quotes, inquiries, test-drives) generated on AutoDeal.com.ph.
Used Car Inquiries by Vehicle Segment on AutoDeal (H1 2020)Used Car Searches by Price Range on AutoDeal.com.ph (H1 2020)
AutoDeal Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 43%
of U
sed
Car I
nqui
ries
on A
utoD
eal (
H1 2
020)
0%
2%
4%
6%
8%
10%
12%
14%
16%
20202019
20182017
20162015
20142013
20122011
20102009
20082007
20062005
20042003
20022001
2000
1990-
1999
Subcompact Car Compact Car Mid-Sized Sedan MPV/AUV Full-Size Sedan Subcompact CrossoverCompact Crossover Mid-Size Crossover Mid-Size SUV Full-Size SUV Sports Coupe / Tourer/ GT
Used Car Inquiries by Market-Segment & Model Year
AutoDeal Industry Insights • H1 2020 | 44
AutoDeal Industry Insights • H1 2020 | 45
Join the Philippines no.1 online automotive marketplace.
257Instagram Followers
1.67KYouTube Subscribers
8.9KFacebook Likes
1.7KE-Mail Subscribers
360,062Monthly Visits
233,426Monthly Unique
1,018,632Monthly Pageviews
00:02:00Ave. Visit Duration
47.35%Bounce Rate
45AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 46
YamahaHonda
CFMotoKawasaki
SuzukiVespaBMW
MotorstarRoyal Enfield
KTMDucati
KeewayUM
KymcoTVS
BristolTriumph
LambrettaUral
Harley DavidsonItalijet
HusqvarnaSYM
SkygoAce
ApriliaMoto Guzzi
MV AugustaPiaggio Apé
IndianMoto Morini
% of Total MotoDeal Inquiries (Q1 2020)
0% 3% 5% 8% 11% 13% 16% 19% 21% 24% 27% 29% 32% 35% 37% 40%
Most Inquired for BrandsWhich brands were online consumers drawn to in H1 2020?
AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 47
MotoDeal Inquiries by motorcycle body type
4%5%
9%
10%
17%
50%
Scooter Naked Commuter Cruiser Sport BikeAdventure Touring Cafe Racer Super Sport Bike Dirt Bike Sport TouringTricycle Touring
Data Source: Based on leads (quotes, inquiries, test-drives) generated on AutoDeal.com.ph.
Total MotoDeal Inquiries Generated
Mon
thly
Lea
ds
0
125
250
375
500
625
750
875
1,000
1,125
1,250
1,375
1,500
1,625
1,750
1,875
2,000
2,125
2,250
2,375
2,500
Jan Feb Mar Apr May Jun
Motorcycle Quotes & InquiriesAutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 48
Yamaha Nmax 155Honda ADV 150
Yamaha Mio Aerox 155CFMoto 400 NK
Vespa Sprint 150Vespa Primavera
Vespa S 125 i-getHonda Rebel 500
Ducati Scrambler IconHonda Click 125i
Yamaha XMAX 300KTM 390 Duke
Keeway SuperLight 200Honda Click 150i
Suzuki GSX-S150Honda BeAT 110
Motorstar Xplorer 250RYamaha Mio Sporty 115
Yamaha Sniper 150Yamaha XSR700Honda CB650R
Honda Genio 110BMW G 310 R
Ducati Monster 797Yamaha Tricity 125
Yamaha Mio Gravis 125Kymco Like 125 Italia E3
CFMoto 250 NKYamaha XSR900
Kawasaki Bajaj Dominar 400Yamaha MT-09 850Honda Airblade 150
Royal Enfield Classic 350KTM RC 200
CFMoto 650 NKKawasaki Z650
Kawasaki Ninja 400Royal Enfield Bullet 350
Yamaha YZF R15 155Yamaha SZ 150
% of Total Inquiries on MotoDeal in H1 2020
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 11.0% 12.0%
AutoDeal Industry Insights • H1 2020 |
MotoDeal: Top 40Top 40 most inquired for nameplates in H1 2020
AutoDeal Industry Insights • H1 2020 | 49
Inside AutoDeal
AutoDeal Industry Insights • H1 2020 | 50
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2,500,000
2,750,000
3,000,000
3,250,000
3,500,000
July
Aug Sep Oct Nov Dec Jan
Feb
Mar AprMay Ju
n
AutoDeal.com.ph Sessions MotoDeal.com.ph Sessions
TOTAL
January 2,956,768 - 2,956,768
February 2,406,372 32,616 2,438,988
March 2,073,071 72,859 2,145,930
April 1,761,763 78,788 1,840,551
May 1,951,266 209,470 2,160,736
June 2,391,967 316649 2,708,616
Total: 13,541,207 710,382 14,251,589
AutoDeal Group ProfileWe are the no.1 automotive marketplace in the Philippines
50AutoDeal Industry Insights • H1 2020 |
17.3K 257
176K 1.67K
590K 8.9K
210K
Instagram Followers
YouTube Subscribers
Facebook Followers
E-Mail Subscribers
Website Visit and Social Media FiguresAutoDeal Group Web Traffic (2018-2020)
AutoDeal Industry Insights • H1 2020 | 51
AutoDeal YouTube Monthly Watchtime
Auto
Deal
PH
You
Tube
Cha
nnel
Wat
chtim
e (m
inut
es)
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
11,000,000
12,000,000
Jan
Feb
Mar AprMay Ju
n Jul
Aug Sep Oct Nov Dec Jan
Feb
Mar AprMay Ju
n Jul
Aug Sep Oct Nov Dec Jan
Feb
Mar AprMay Ju
n
AutoDeal VideoNow the no. 1 automotive YouTube Channel in the Philippines
1,600,000 Total Hours of Watchtime Note: Data as of July 16, 2020
51AutoDeal Industry Insights • H1 2020 |
AutoDeal Industry Insights • H1 2020 | 52
AutoDeal YouTube Subscribers
Auto
Deal
PH
You
Tube
Cha
nnel
Sub
scrib
ers
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Jan
Feb
Mar AprMay Ju
n Jul
Aug Sep Oct Nov Dec Jan
Feb
Mar AprMay Ju
nJu
lyAug Sep Oct Nov Dec Ja
nFe
bMar Apr
May Jun
Note: Data as of July 16, 2020
AutoDeal VideoNow the no. 1 automotive YouTube Channel in the Philippines
AutoDeal Industry Insights • H1 2020 |
32,000,000 Total Video Views
AutoDeal Industry Insights • H1 2020 | 53
AutoDeal YouTube Monthly Views
Auto
Deal
PH
You
Tube
Cha
nnel
Vie
ws
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Jan
Feb
Mar AprMay Ju
n Jul
Aug Sep Oct Nov Dec Jan
Feb
Mar AprMay Ju
nJu
ly
Augus
tSep Oct Nov Dec Ja
nFe
bMar Apr
May Jun
Note: Data as of July 16, 2020
AutoDeal VideoNow the no. 1 automotive YouTube Channel in the Philippines
AutoDeal Industry Insights • H1 2020 |
176,659 Total Subscribers
TOP Most viewed videos of H1 20205
1 2020 TOYOTA HIACE SUPER GRANDIA ELITE AND GL GRANDIA TOURER
423,883 views
4,376 Likes
311 Comments
Behind the Wheel | Published 4th March, 2020
Note: Click the images to view videos
4 2019 ISUZU D-MAX 4X4
218,533 views
2,067 Likes
264 Comments
Behind the Wheel | Published March 16, 2020
2 2020 GEELY COOLRAY
361,691 views
3,560 Likes
715 Comments
Behind the Wheel | Published January 31, 2020
3 2020 MAZDA 3 2.0 SKYACTIV PREMIUM AT
220,822 views
4,077 Likes
441 Comments
Behind the Wheel | Published January 28, 2020
5 TOP 5 CARS UNDER P1M
172,457 views
3,463 Likes
614 Comments
Behind the Desk | Published February 29, 2020
2019 VESPA GTS 300 SUPER SPORT
75,730 views
799 Likes
68 Comments
Published March 25, 2020
TOP MOTORCYCLE VIDEO
AutoDeal Industry Insights • H1 2020 | 55
THE PHILIPPINES’ NO. 1 ONLINE AUTOMOTIVE MARKETPLACE Helping thousands of customers compare vehicles, find promos and connect with car dealers every month.
AutoDeal.com.ph 10 Jupiter Street Bel-Air Makati City, Philippines
For Partnerships ANNIE SANTOS Head of Business Development [email protected]
ROMMEL LIM Head of Dealer Accounts [email protected]
All Other Inquiries [email protected] T: 8894 18 91