HALLOWEEN IN WALIBI BELGIUM
The biggest Halloween event in Belgium
A soft split concept :
Enjoy the day…
…Fear the night
13 days (of which 8 nocturnes)
8 haunted houses
7 scare zones
4 shows
+350 monsters
SUMMARY
PARC PLAN
HAUNTED HOUSES
SHOWS
DAY & NIGHT CONCEPT
A soft split Halloween Event :
A family friendly Halloween from 10am to 5pm (activities for the
family and children)
A dark Halloween from 6pm to 10pm (Teens and young adults only)
A parade between 5pm and 6pm to make the split understandable
DAY & NIGHT CONCEPT
Magic show
Mystica by Aaron Crow
Mini Monster Maze
Circus Show (soft)
Phantom Land
Halloween friendly street animation
DAY & NIGHT CONTENT
Fire show
Dark atmosphere
Circus show (hard)
Dark Halloween street animation
From 10am to 5 pm : Family product From 5pm to 10 pm : Teens/Young adults product
All haunted houses open from 1pm/3pm until 10pm
DAY & NIGHT PRICING
Dynamic pricing depending on nocturnes, normal days, frequentation budget,…
Entrance ticket from 38,50€ to 42,50€
RIP PASS* from 25€ to 47,50€
RIP PASS++* from 50€ to 75€
Haunted Houses from 3€ to 5€
After five ticket (for people who are not interested by the day product) : from 32,50€ to 35€
Halloween 2017 attendance : 160.000 visitors
*fast pass for haunted houses (+ free) and attractions
DAY & NIGHT COMMUNICATION
ENJOY THE DAY… …FEAR THE NIGHT
BILLBOARD EXAMPLE
ENJOY THE DAY…
INPARK EXAMPLE
YOU’RE WELCOME