Handlebar HelmetFindings Presentation
Client: Judith MeyerBy: Dylan Jackson
Judith’s son was seriously injured by a bike handlebar, so she created the Handlebar Helmet.
This small piece of plastic might be the difference and keep another child and family from having to experience the physical, emotional, and financial impact of an abdominal accident resulting in hospitalization.
Overview of Company
Nothing is in place social media wise. The company does not have a Facebook,
Twitter, or Pinterest. The company is in the process of designing
and launching a website.
Upfront Analysis
Website
Best Practices
Both of these are very interactive with customers and social media users.
I really like how their use of hashtags integrates both the customer and product.
Creates a cool factor while being safe. I like how these company try to have
something new posted each day.
Best Practices Continued..
Recommendations
Internet users who use social media
*Main target will be female audience*
72% Facebook
25% Pinterest
16% Instagram
15% Twitter
Recommendations Continued
Facebook◦ Users that are 30-49
years old use Facebook 73% of the time. This is the exact audience that you’re looking for.
◦ To be successful with Facebook, your information has to be relevant and interactive.
Pinterest◦ Do not be completely all
about your product when you are creating boards. Just become a place to learn about unique bicycle products and safety additions.
◦ This allows you to create more of a community type place.
Twitter◦ Keep your tweets to a brief message. ◦ This makes it easier for the consumer to read and soak up what
you are saying in a meaningful way. ◦ Always use pictures when you can.◦ Try to use 1 – 2 hashtags when possible.
Social Media Graphics
Social Media Graphics Cont.
Launched December 2nd, 2013. Went from 2 likes to 533 on Facebook. Went from 0 follows on Twitter to 16. Interview video with Judith is up to 82
views. Pinterest is still in progress of being
implemented.
Results Since Launch
Handlebar Helmet◦ www.handlebarhelmet.com◦ https://twitter.com/handlebarhelmet◦ https://www.facebook.com/handlebarhelmet
Media Bistro Infographic◦ http
://www.mediabistro.com/alltwitter/social-media-user-demographics_b38095
Raskullz◦ http://raskullz.com/
Nutcase◦ http://nutcasehelmets.com/
Work Cited