+ All Categories
Transcript
Page 1: Harnessing the Power of Facebook Instant Articles

Harnessing the Power of Facebook Instant Articles

Anthony Biondo – Founder/CEOBiondo Creative @abiondo

Page 2: Harnessing the Power of Facebook Instant Articles

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative

Agenda• Facebook Instant Articles Overview• Benefits• How you can get started with Instant Articles• Connecting your website• Resources• Questions

Page 3: Harnessing the Power of Facebook Instant Articles

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative

About Biondo Creative• Full- Service Digital Agency• 20+ years of Digital Marketing Experience• Located in Philadelphia, PA• A Rated with the BBB• 2016 Winner of the Philly Happening List

for Web Design

Services• Cloud Hosting • Digital Marketing Strategy• E-Commerce• PPC• Social Media Marketing• Web Design

Page 4: Harnessing the Power of Facebook Instant Articles

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative

Facebook Instant Articles Overview• Mobile publishing format • Branded HTML5 document optimized for

fast mobile performance• Targeted to news and blog publishers • Instant Articles are available on

Facebook’s native app on iOS and Android

Page 5: Harnessing the Power of Facebook Instant Articles

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative

Benefits• Content loads 10 times faster than the standard mobile web page • Rich storytelling capabilities with video and high res images• Integrates with Google Analytics, Omniture and comScore• Supports your own advertising solutions• Supports Facebook Ads to monetize your content

Page 6: Harnessing the Power of Facebook Instant Articles

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative

How Do I Get StartedYou need a:• Facebook Page• Facebook Pages App on your phone (iOS or Android)• Facebook Article Markup on your website• At least 10 blog articles to submit for consideration• Facebook Business Manager

Page 7: Harnessing the Power of Facebook Instant Articles

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative

Connecting Your WebsiteOption 1: Use a Plugin• Plugins are freely available on the WordPress platform.• Plugins reduce the amount of technical knowledge to get Facebook Pages

running for your website.• Easier learning curve

Option 2: Add the Markup to your site• Requires hiring a programmer or coding knowledge• Allows for more customization• Bigger learning curve

Page 8: Harnessing the Power of Facebook Instant Articles

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative

Resources• Facebook Articles Quick Start Guide

http://bit.ly/FBArticleQSGuide• Facebook Articles Policy

http://bit.ly/FBArticlePolicies • Facebook Instant Articles & Google AMP Pages by PageFrog

http://bit.ly/PageFrogPlugin

Page 9: Harnessing the Power of Facebook Instant Articles

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative

Questions• Questions• Email: [email protected]• Web: biondocreative.com• LinkedIn: linkedin.com/in/anthonybiondojr• Twitter: @abiondo / @biondocreative

• Links to these resources and presentation• http://bit.ly/FacebookInstantArticlesTutorial


Top Related