Harnessing the power of visual and user generated content
What is Visual Content?
• Photos and pics – Pinterest/Instagram• Infographics – Pinterest/Blogs• Video snippets – Vine/Instagram• Slightly longer video – YouTube/Vimeo• Live video – Periscope/Meerkat/Blab/Facebook
Live
@karidbn
What is User Generated Content? (UGC)
• Posts that your audience post on your platforms such as videos, selfies, hashtags, competition entries, ratings, polls, promotions, etc
@karidbn
@networkexplode
Your customers are sharing content about your brand anyway. Use it to present your brand in a new way and develop a stronger connection with your audience?
facebook.com/kari.lancaster
In Generation C, 75% of YouTube users said, ‘If there’s a brand I love, I tend to tell everybody about it’. (YouTube Insights
2013)
UGC videos are trusted 50% more than information from other sources and is 35% more memorable than other sources amongst Millennials
Three technical innovations are merging to change the way that brands relate to their customers:
• The rise of mobile broadband• Smartphones with powerful cameras• Explosion of social media
Two thirds of content is created by consumers
• 72% of internet users are active on social media, and using it every day
• Facebook - 350m photos uploaded per day• Instagram - 55m photos posted per day• Twitter – 500m tweets per day• Pinterest - 5m articles pinned per day• Youtube – 300 minutes of video uploaded every
minute
facebook.com/networkexplosion
People upload and share over 1.8 billion photos a day across Flickr, Snapchat, Instagram, Facebook & WhatsApp – 21000 photos/second!
Tips on the Use of Pics in Social Media
@networkexplosion
Visual storytelling
Tips on the Use of Pics in Social Media
@networkexplosion
Make an emotional connection
Tips on the Use of Pics in Social Media
@networkexplosion
Match your brand
Tips on the Use of Pics in Social Media
@networkexplosion
Similar style of pic
Tips on the Use of Pics in Social Media
@networkexplosion
Mobile, mobile, mobile
Tips on the Use of Pics in Social Media
@networkexplosion
Know your audience
Tips on the Use of Pics in Social
Media
@networkexplosion
Happy moments
@karidbn
Starbucks’ White Cup Contest Customers were asked to doodle on their Starbucks cups and submit pictures as entries. The winning entry would be the template for a new limited edition Starbucks cup. Nearly 4,000 customers submitted entries in 3 weeks.
Coca-Cola’s “Share a Coke” campaign
Karen Petersen Lancaster
Tips for UGC
• Promote the campaign over your website and social profiles
• Offer consumers a prize to encourage participation• Reward customers for presenting your products or
services positively
Match your promotion type to your audience.
Network Explosion
Make sure that you can use the entries in your marketing campaigns
+KarenLancaster1
Get rid of the red tape
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Be aware of the legal issues
Social Media Platforms
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@karidbn@networkexplode
@karidbn@networkexplosion
+KarenLancaster1+NetworkExplosionCoZa
Karen Petersen LancasterNetwork Explosion
Thank-You