How to use web marketing to develop a successful practice
HEALTHCARE MARKETING
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MIRZET KADRIC ABOUT THE SPEAKER
Cofounder of a web agency
Result-driven
Passionate about marketing & web
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FLY CONSEILS ABOUT THE COMPANY
Not a typical Digital Marketing Agency
Strategies + Tactics
We are all about results and ROI
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ABOUT THE COMPANY
MEDICO AESTHETIC UNDERSTANDING
SOME OF OUR HAPPY CLIENTS PODIATRE411.COM
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INTEGRATED WEB STRATEGY OUR APPROACH
PLAN ATTRACT ENGAGE CONVERT INTERACT MESURE
To be truly effective in the digital world, we believe that we must stop working in silos, but rather have a comprehensive and integrated approach.
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FROM STRATEGY TO MARKETING OUR APPROACH
PLAN ATTRACT ENGAGE CONVERT INTERACT MESURE
Your web presence is not a project but a continuous process of improvement and adaptation to changing needs of your target audience.
OUR PLAN, YOUR SUCCESS HEALTHCARE MARKETING
A.C.E. YOUR MARKETING
Attract Convert Engage
ATTRACT
HEALTHCARE MARKETING
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CUSTOMERS ATTRACT
What do they need ?
What are they looking for ?
Where are they searching ?
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WHAT DO THEY NEED ? ATTRACT
of internet users say they looked online for health and esthetic information within the past year. 72%
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WHAT DO THEY NEED ? ATTRACT
information
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WHAT ARE THEY LOOKING FOR ? ATTRACT
information
Specific diseases & Conditions
Treatments & Procedures
Doctors & Health professionals
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WHAT ARE THEY LOOKING FOR ? ATTRACT
Monthly searches on Google in Canada
8 100 Botox 1 000 Wrinkles 140 Juvederm
10 Anti-Wrinkle Treatments 10 Wrinkle Treatment
wrinkles treatment
Create content they search
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WHAT ARE THEY LOOKING FOR ? ATTRACT
Listen what they are saying
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WHERE ARE THEY ? ATTRACT
of online health seekers say they began their last session at a search engine such as Google, Bing or Yahoo. 77%
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Target by keywords
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WHERE ARE THEY ? ATTRACT
Where are they :
Search engines What is your opportunity :
SEO SEM
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WHERE ARE THEY ? ATTRACT
Where are they :
Social media What is your opportunity :
Social presence Social ads
Claim it & Target by sociodemographic
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WHERE ARE THEY ? ATTRACT
Where are they :
Relevant websites What is your opportunity :
Directories Display ads
Target by categories and interests
HEALTHCARE MARKETING
CONVERT
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INFLUENCE CONVERT
of adults got information, care, or support from a doctor or other health care professional.
of adults got information or support from friends and family.
of adults got information or support from others who have the same health condition.
70%
60%
24%
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MOBILE CONVERT
of smartphone owners, have used their phone to look up health or medical information. 52%
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IMAGE IS EVERYTHING CONVERT
Use real pictures to build trust
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IMAGE IS EVERYTHING CONVERT
Create appealing pages
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IMAGE IS EVERYTHING CONVERT
Adapt your website to their devices
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ASK FOR CONVERSION CONVERT
Online appointment Phone number Address Opening hours
HEALTHCARE MARKETING
ENGAGE
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LOYALTY ENGAGE
What happens
AFTER their visit ?
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BE PROACTIVE ENGAGE
Are they satisfied ? Do you need any advice ? When is the next appointment ?
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LOYALTY ENGAGE
COLLECT DATA
HEALTHCARE MARKETING
HEALTHCARE PACKAGES
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OUR HEALTHCARE PACKAGES Our clinic marketing services are all about getting you results
SOME OF OUR HAPPY CLIENTS flyconseils.com/cynosure
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OUR HEALTHCARE PACKAGES Our clinic marketing services are all about getting you results
Responsive websites Digital advertising All digital
2360 Rue Notre-Dame Ouest #310, Montréal, QC H3J 1N4
Merci.
514 419-9140 flyconseils.com