@hsaracho #antiplanning
antiplanning
@hsaracho #antiplanning 2013 Strategy Festival, Nashville
@hsaracho #antiplanning
my aim
@hsaracho #antiplanning
double value
@hsaracho #antiplanning
creative ammo
@hsaracho #antiplanning
value projected outwards
@hsaracho #antiplanning
culture structure process
@hsaracho #antiplanning
value channeled inwards
@hsaracho #antiplanning
dark matter matters
@hsaracho #antiplanning
antifragile mindset
@hsaracho #antiplanning
antifragile: things
that gain from disorder
@hsaracho #antiplanning
fragile
@hsaracho #antiplanning
robust
@hsaracho #antiplanning
applied stress
@hsaracho #antiplanning
this is antifragile
@hsaracho #antiplanning
antiplanning
@hsaracho #antiplanning
CAO
@hsaracho #antiplanning
antiplanners to help make agencies stronger
@hsaracho #antiplanning
@hsaracho #antiplanning
will happen
@hsaracho #antiplanning
how?
@hsaracho #antiplanning
5 principles for
antiplanning
@hsaracho #antiplanning
1. antiplanners change the plan
@hsaracho #antiplanning
1. antiplanners change the plan
2. antiplanners specialise in nothing at all
@hsaracho #antiplanning
“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building,
write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act
alone, solve equations, analyse a new problem, pitch manure, program a computer, cook a tasty meal, fight
efficiently, die gallantly”
Robert A. Heinlein
@hsaracho #antiplanning
1. antiplanners change the plan
2. antiplanners specialise in nothing at all
3. antiplanners are annoyed and annoying
@hsaracho #antiplanning
1. antiplanners change the plan
2. antiplanners specialise in nothing at all
3. antiplanners are annoyed and annoying
4. antiplanners don´t like shortcuts
@hsaracho #antiplanning
1. antiplanners change the plan
2. antiplanners specialise in nothing at all
3. antiplanners are annoyed and annoying
4. antiplanners don´t like shortcuts
5. antiplanners act as agency insurance
@hsaracho #antiplanning
“I think you are a great deal better at advising and promoting your clients than you are at directing yourselves.
And I’m not at all sure you give nearly enough thought to the future”
Martin Sorrell – Beans and Pearls 1996
@hsaracho #antiplanning
who?
@hsaracho #antiplanning
fragile
antifragile
@hsaracho #antiplanning
S.H.S.F
@hsaracho #antiplanning
@hsaracho #antiplanning
selective randomness and friendly chaos
Vs.
generalist randomness and enemy chaos
@hsaracho #antiplanning
not easy
@hsaracho #antiplanning
place ourselves constantly out of our comfort zone
@hsaracho #antiplanning
destabilizing
@hsaracho #antiplanning
thank you mr taleb
@hsaracho #antiplanning
muchas gracias