HillingdonFirst – RFID Europe
• Purpose and Applications
• Implementation Method
• Outcomes
• Questions and Answers
Why HillingdonFirst?
• Privilege Card for Hillingdon Residents
• Multi-Application Residents Card• Modernise Access to Services• Efficiencies – One Card Does All
Multi-Application Smartcard
• Library Card• Preferential Parking Rates• Free Access to Civic Amenity Site• Discounts in over 350 outlets around
the borough• Based on what Residents want…
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Yes No No Reply
Overall do you think a Hillingdon Card is a good idea?
Do residents want a card?
What do you want a card to do?
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This chart represents respondents who thought a card to access the services listed would be useful or very useful?
Library Card Services
Travel on public transport
Leisure Centre Card
Car parking payment onstreets
Car parking payment multi-storey
Paying council tax
School Meals and Vending
Paying rent or servicecharges
What rewards and benefits?
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This chart represents the rewards and benefits that the respondents felt were either useful or very useful?
Discounts in local shops
Discounts in local restaurantsand cafes
Discounts on parking
Discounts on leisure centres
NHS prescription entitlementcard
Rewards for healthy livingactivities or volunteering
Organ Donor Card
Ability to pay council tax or rentat pay points at local shops
Rewards for children when theyeat healthy food at school
Implementation Method
• Managed by Customer Contact Centre (ONYX) CRM• Bulk Issue – 193,000 Registered Voters
• Interfaces - Data Merge – De-Duplicate
Clever Stuff!
• Library System - CRM ‘Look-Up Helper’
• Parking Machines with Contactless Readers, Hotlists and ‘Passback’ Security
Outcomes – Take Up• 160,000+ HillingdonFirst cards
issued to residents• 250,000+ Uses of a HillingdonFirst
card for preferential parking rates• 60,000+ unique cards used for
parking and libraries
Further Outcomes
• Improved Partnership with Local Business
• Promotion of Library Services• Better customer relationship data• Card Infrastructure in place for future
plans
What Next?
• Leisure Services
• Schools ‘Junior’ Card
• Cash Collection
HillingdonFirst Partners
Burall Infosmart Ltd – Bureau Services and Card Supply
Smartran Ltd – Implementation Business Partner
Smart Citizen Ltd – Smart Connect CMS, Card Map
Sector UK Ltd – CRM Development
Drek Associates – Loyalty Scheme Marketing
Metric Ltd – Parking Machine Development and Supply
Sirsi-Dynix – Library System Enhancements