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Given the maturity of the market and the high degree of competition that
exists today, introducing new concepts which allow a brand to distance
itself from its competitors is a very complex task.
The international projection of Spanish fashion is continually growing,
which is why for MANGO it is essential to come up with innovative projects
which add value to the brand.
Within this context, MANGO created the MANGO Fashion Awardsin order
to oer a new media platform for emerging talents and oer them the
opportunity to produce and market their collections.
The event was launched in November 2006, when MANGO ocially
announced the creation of a Spanish award to promote the creativity
of young designers around the world. The competition also oers the
biggest prize money in its category, distributed into ten payments of
18,000 euros to each of the ten nalists, and a rst prize of 300,000 euros
for the winner.
MANGO Fashion Awards, which is held every 18 months, is supported
by ve prestigious European fashion design schools: Central St. Martins
School of Art and Design (London); ESDi, Escola Superior de Disseny
(Barcelona); Institut Franais de la Mode (Paris); Istituto Marangoni
(Milan-Paris-London) and Koninklijke Academie voor Schone Kunsten van
Antwerpen(The Royal Academy of Fine Arts of Antwerp).
international
awards in
support of
fashion design
mangofashionawards.com
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During the rst edition of the MANGO
Fashion Awards more than 250
projects were received from designers
all over the world. After studying all
the projects submitted, 50 nalists
were selected in the rst instance. After
careful evaluation, 10 nalists were
selected and announced in a list on 7
May 2007 in Barcelona, at the launch of
MANGOs new Autumn/Winter 07-08
collection.
first edition
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The list included designers of the
stature of the Spaniard Txell Miras,
the Belgians Christian Wijnants,
Sandrina Fasoli and Cathi Pill, the
German duo of Clara Leskovar and
Doreen Schultz, the French designers
Felipe Oliveira Baptista and Sadaharu
Hoshino, two duos based in the
United Kingdom formed by Sarah
Swah and Toshio Yamanaka, and
Sachiko Okada and Aaron Shari, and
a Japanese designer, Mikio Sakabe.
They were all given the unique
opportunity to present a collection
of 10 outts before a prestigious
international jury, chaired by the
acclaimed designer Valentino Garavani.
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Sandrina Fasoli and Michael Marson,
winners of the rst edition
and their collection.
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In addition to Valentino, the nal jury
was made up of Liz Hurley (famous
model and actress), Carla Sozzani
(General Manager of Corsocomo),
Marigay McKee (Fashion and Beauty
Manager of Harrods), Joana Bonet
(Editor of Marie Claire Spain), Antoni
Bernad (famous photographer), Naty
Abascal (fashion icon), Isak Andic
(Chairman of MANGO), Damin
Snchez (Managing Partner and
Creative Director of MANGO) and
representatives of the ve participating
design schools: Riccardo Agostini, ofthe Istituto Marangoni of Milan, Patrick
de Muynck, of the Royal Academy of
Fine Arts of Antwerp, Christopher New,
of Central St. Martins School of London,
Francine Pairon, of the Institute Franais
de la Mode of Paris and Antoni Garrel,
of the ESDi, Escola Superior de Disseny.
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In the second edition of the event,
there were more than 250 participants
worldwide. After the various
evaluations, 10 candidates wereonce again selected as nalists. This
time, MANGO, in collaboration with
Barcelona City Council, transformed
the main artery of the city, Paseo de
Grcia, into an improvised shop window
in which the ten nalist collections were
exhibited.
second edition
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The exhibition, located at the
intersection of the streets Aragn
and Roselln, consisted of 20 perspex
cubicles. Each cubicle contained 4
mannequins, dressed in the collections
of the ten nalists. Each participant
was allowed to exhibit 8 outts,
made up of the exclusive garments
they had produced especially for the
occasion. The exhibition was open
to the public from 27 April to 2 May
2009. For one week, visitors were able
to view and appraise the innovative
designs competing for the top prize.
Each cubicle measured 1.50 m wide
by 2.80 m high and was constructed
of a stable base of steel or MDF
with a polycarbonate housing. Each
housing was also equipped with
a battery, making it possible to
illuminate the base of the cubicle
during the night or at selected times.
On 29 April, the Jury conducted atour of the various exhibits, in order to
value the collections on the basis of
the originality, quality and innovation
of their designs. Later, MANGO oered
an exclusive press conference to give
a nal evaluation and announce the
name of the competition winner.
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This was attended by all the
candidates, accompanied by
members of the Jury: Oscar de la
Renta, as Chairman, the multi-talented
Nina Garcia, Director of Marie Claire
US magazine, Laura Larbalestier,
from the Purchasing Department of
Selfridges, Armand Hadida, manager
of the prestigious Parisian boutique
Lclaireur, the Director and cool
hunter of Rinascente, Tiziana Cardini,
the acclaimed fashion consultant,
Jean Jacques Picart, Vernica Blume,
one of Spains most internationally
famous models, Jerry Hall, the famous
model of the 80s, the winners ofthe rst edition of competition,
Sandrina Fasoli & Michal Marson,
the photographer of the moment,
Mariano Vivanco, and, of course, Isak
Andic, the Chairman of MANGO, and
Damin Snchez, Managing Partner
and Creative Director of the rm.
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Hours later, during the awards ceremony which took place in the evening, MANGO launched
its Autumn/Winter 09-10 collection, and awarded the Botn de Oro lifetime achievement
award to the designer Oscar de la Renta and the award to the young South Korean designer
Lee Jean Youn, the winner of the second edition of the event. The act was attended by
various celebrities from the fashion world.
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The application period for this edition
opened on 11 November 2009 and
closed in the middle of March 2010.
From the 50 projects selected from
more than 200 received in the rst
application period, the Jury, made
up of MANGO representatives and
the ve design schools mentioned
previously (Central St. Martins School
of Art and Design of London, Institut
Franais de la Mode of Paris, IstitutoMarangoni of Milan, Royal Academy
of Fine Arts of Antwerp and Escola
Superior de Disseny of Barcelona),
selected the 10 nalists with the most
talent and international projection
to compete for the winning prize in
this third edition. The nalists were:
Motonari Ono, of Japanese origin, the
Spanish duo formed by Javier Zazo
and Clara Brull, the British duo formed
by Matthew Cunnington and John
Sanderson, Harvey Bouterse and LenaLumelsky, both from Belgium, Rocco
Iannone from Italy, the Italian duo
made up of Fabio Sasso and Juan D.
Caro, Jean-Pierre Braganza from the
United Kingdom, Michael Sontag from
Germany and the Austrian designer
Isabelle Steger.
third edition
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During the fashion show to launch its
new Autumn/Winter 2010 collection,
MANGO ocially presented the 10
nalists of this edition and handed them
a cheque for 18,000 to start designing
the collection they would present at
the nal ceremony on 20 October.
Known as the enfant terrible of fashion,
Jean Paul Gaultier, acted as Chairman
of the Jury accompanied at all times
by the other members of the Jury:
the fashion consultant Elio Fiorucci,
the young designer Lee Jean Youn,
the fashion expert Naty Abascal, the
photographer Mario Sorrenti, Jean
Pierre Bua and Luis Balaguer, owners
of the multi-brand store Jean Piere
Bua, Pascale Camart, purchasing
manager of Galeries Lafayette,
Marie-Cristiane Marek, fashion editor,
Nieves lvarez, fashion icon, Damin
Snchez, Managing Partner and
Creative Director of MANGO, and
the company Chairman, Isak Andic.
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During the nal ceremony, MANGO
also counted on the presence of
Scarlett Johansson, the brands
ambassador, who was responsible
for handing the Botn de Oro to the
Chairman of the Jury as a lifetime
achievement award. Next, it was
the turn of the Belgian nalist Lena
Lumelsky, who received from Jean
Paul Gaultier the biggest prize in
the fashion world, worth 300,000.
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Lena Lumelsky, winner of the third edition and her collection.
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On 15 February, MANGO launched
the 4th edition of these awards
which promises to be as or more
exciting than the previous editions.
From the 50 projects selected from
over 250 received in the rst round,the Jury has selected the 10 nalists
with the most talent and international
projection, who will now compete
to be proclaimed the winners of
this edition. The nalists are: the
Spanish duo Sergio Pastor and Ismael
Alcaina, Takashi Nishiyama, originally
from Japan, Dutch entrant Harvey
Bouterse, the Swedish pair Stefanie
Malmgreen de Oliveira and Richard
Lindqvist, the Finn Tuomas Laitinen,
the French designer Christine Phung,
Mads Dinesen from Denmark, Takayuki
Tanaka from Japan, Wisharawish
Akarasantisook, who is from Thailand,
and Haesung Bong from Korea.
After a thorough assessment, on
30 May the overall winner will be
announced, who will receive a prize of
300,000, the biggest in its category.
Following on from the success of the
previous editions, the MANGO Fashion
Awards has achieved major recognition
within the industry, particularly among
new fashion designers. MANGO is
therefore continuing to position itself
as a creative brand which is committed
to design and young fashion talent,
by helping them realise their dreams.
fourth edition
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mangofashionawards.com