- 1.
- Music Video was a concept first introduced by Lee de-Forester
in 1923-24.
- Animation artist Max Fleischer introduced a series of
sing-along short cartoons calledScreen Songs in 1930.
- In the late 1950s a visual jukebox was invented, in France. Its
use spread to other countries and similar machines.
History of Music Videos 2. History of Music Videos
- One of the earliest performance clips in 1960s pop was the
promo film made by The Animals for their breakthrough 1964 hit
"House Of The Rising Sun. it features the group in a lip-synched
performance, depicted through an edited sequence of tracking shots,
close-ups and long-shots, as singer Eric Burdon, the guitarist and
the bassist walked around the set in a series of choreographed
moves.
- The term music video only came into popular usage in the 1980s
and prior to this were called filmed inserts, promo clips, promo
films or film clips.
3.
- In 1965, The Beatles began making promotional clips, then known
as "filmed inserts, for distribution and broadcast in other
countries, primarily USA.
- Location clips are considerably more elaborate and use vibrant
colour footage shot on location in the grounds of Chiswick House,
London. Both clips are notable for their use of hand-held camera
work, rhythmic editing, slow motion shots and reversed film.
History of Music Videos (continued) 4.
- The colour promotional clips for "Strawberry Fields Forever"
and "Penny Lane", made in early 1967 and directed by took the
promotional film format to a new level.
- In 1970, the record industry discovered that television
programmes were a great way to promote their artists and decided to
produce promos which then started to replace live performances of
artists on stage.
- In 1979, the first music to include computer animation as well
as traditional animation is released by Devo and is entitled The
Day My Baby Gave Me A Surprise.
History of Music Videos 5. Music Television
- The long-running British TV showTop of the Pops (TOTP)began
playing music videos in the late 1970s, although the BBC placed
strict limits on the number of 'outsourced' videos TOTP could
use.
- Pop Clipsdebuted on Nickelodeon in the 1980s and was created by
Warner after former Monkee Michael Nesmith found a TV programme
calledRadio with Pictureswhile on tour in New Zealand.
6.
- In 1981, the U.S. video channel MTV launched, airing "Video
Killed the Radio Star" and beginning an era of 24-hour-a-day music
on television.
- In the beginning MTVs play list had little to do with what
music was popular at the time and more to do with how many music
videos that the companies had, and therefore, featured more diverse
artists such as the Rolling Stones.
- The annual Grammy awards added a music video category in 1984
and MTV launched its own music awards show in the same year.
Music Television