#SEMHolidayPrep
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Holiday Prep:
PPC and SEO
Monday, August 22, 2011
#SEMHolidayPrep
trada.comMonday, August 22, 2011
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Part 2
Part 3Holiday Prep: Landing Page OptimizationWith Oli Gardner from Unbounce.comWednesday, Sept. 28, 12:15 PM EDT
Holiday Prep: Here Comes the FloodWith Matt Hessler from Trada and Mystery GuestTuesday, October 25, 12:15 PM EST
Part 4
Holiday Prep: Planning your CampaignsWith Lisa Prassack from TradaThursday, Sept. 1, 12:15 PM EDT
Trada’s Holiday Prep 2011 Webinar Series
Monday, August 22, 2011
Matt Hessler, Director of Account Management, Trada
Jason Kreidman,VP of Business Development,
BestRank
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@fasterstill
@kreidman
Monday, August 22, 2011
First, let’s talk a little about PPC and SEO.
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giant lasers
PPCSEO
Monday, August 22, 2011
Sometimes PPC and SEO look like this.
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1. They both produce valuable data that can inform the strategies of the other.
2. SEO must be considered for PPC Quality Score.
3. PPC is required to be conversion-focused.
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But PPC and SEO need each other!
Monday, August 22, 2011
Let’s work together.
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Onto the
good stuff!
What you can do to optimize your PPC and SEO... right now
Monday, August 22, 2011
The holidays approacheth!
Did you know that soon, hordes of
shoppers will want to BUY YOUR PRODUCTS?
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Aaaaahhhhh!
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And believe it or not:
Other companies are preparing -
right now.
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So let’s talk about what you can do
to compete!
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Competitive research
Monday, August 22, 2011
Use PPC/SEO tools like SpyFu.
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Competitive research
Monday, August 22, 2011
Try Google Trends to help you predict click prices,
and to help you plan your budgeting and
lead time.
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Competitive research
Monday, August 22, 2011
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Competitive research
Monday, August 22, 2011
Do some old-fashioned market
research:
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Competitive research
Look at competitor’s products and
determine if you are price competitive.
Monday, August 22, 2011
Build your holiday strategy
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incorporate messages into landing pages
test ad copy for clicks and conversions
ad group architecture
determine target product categories
Build your holiday strategy:
SEO optimize landing pages
Monday, August 22, 2011
trada.com
incorporate messages into landing pages
test ad copy for clicks and conversions
ad group architecture
determine target product categories
Build your holiday strategy:
SEO optimize landing pages
Competitive and customer research.
Monday, August 22, 2011
trada.com
incorporate messages into landing pages
test ad copy for clicks and conversions
ad group architecture
determine target product categories
Build your holiday strategy:
SEO optimize landing pages
Make sure your ad groups are TOTALLY
optimized (for an entire webinar on
ad group architecture, visit trada.com/resources).
Monday, August 22, 2011
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incorporate messages into landing pages
test ad copy for clicks and conversions
ad group architecture
determine target product categories
Build your holiday strategy:
SEO optimize landing pages
A/B testing is built right into PPC.
Monday, August 22, 2011
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incorporate messages into landing pages
test ad copy for clicks and conversions
ad group architecture
determine target product categories
Build your holiday strategy:
SEO optimize landing pages
Take your winning messages and
include them in your landing
pages.
Monday, August 22, 2011
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incorporate messages into landing pages
test ad copy for clicks and conversions
ad group architecture
determine target product categories
Build your holiday strategy:
SEO optimize landing pages
(More about this in a minute!)
Monday, August 22, 2011
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SEO optimize your landing pages
What next?
Monday, August 22, 2011
You did all this ad testing, so now
you know which messages seem to
resonate (and convert!)
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SEO optimize your landing pages
Monday, August 22, 2011
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And don’t forget:during the holidays,
you CARE about conversions!
Monday, August 22, 2011
Include tested ad language like calls-to-
action on your landing page.
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SEO optimize your landing pages - while optimizing for conversions
Monday, August 22, 2011
Update description
tags (no search equity, but they are what people see). Make them
actionable!
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SEO optimize your landing pages - while optimizing for conversions
Monday, August 22, 2011
Include SKUs, model
numbers and UPCs in title
tags, footers, etc.
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SEO optimize your landing pages - while optimizing for conversions
Monday, August 22, 2011
Use a heatmap tool like
crazyegg.com to see where people are
clicking.
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SEO optimize your landing pages - while optimizing for conversions
Monday, August 22, 2011
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Here’s the summary!
Monday, August 22, 2011
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Do your research.
Get your top products dialed.
Test with PPC.
Build out landing pages.
Optimize for SEO and conversions.
Monday, August 22, 2011
In this webinar, we’ve discussed strategies for getting a head start on
holiday marketing.
But there’s more!!!
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What next?
Monday, August 22, 2011
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Lisa and three e-commerce companies discuss real-life crucial planning strategy for
holiday campaigns.
Part 2Holiday Prep: Planning your CampaignsWith Lisa Prassack from TradaThursday, Sept. 1, 12:15 PM EDT
Monday, August 22, 2011
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Part 3Holiday Prep: Landing Page OptimizationWith Oli Gardner from Unbounce.comWednesday, Sept. 28, 12:15 PM EDT
The landing page gurus, Unbounce, will weigh in on everything you need to know to boost conversions on your landing pages for the holidays.
Monday, August 22, 2011
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Part 4Holiday Prep: Here Comes the FloodWith Matt Hessler from Trada and Mystery GuestTuesday, October 25, 12:15 PM EST
Matt will help you strategically shotgun new strategies for
holiday specific terms, target buyers by stage, and track
customer activity to increase sales.
Monday, August 22, 2011
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Part 3
Part 4
Would you like to be signed up for our ongoing webinar series, which includes the holiday prep
series? Just chat: “sign me up”!
Holiday Prep: Landing Page OptimizationWith Oli Gardner from Unbounce.comWednesday, Sept. 28, 12:15 PM EDT
Holiday Prep: Here Comes the FloodWith Matt Hessler from Trada and Mystery GuestTuesday, October 25, 12:15 PM EST
Part 2Holiday Prep: Planning your CampaignsWith Lisa Prassack from TradaThursday, Sept. 1, 12:15 PM EDT
Monday, August 22, 2011
Here’s where we take two minutes to tell you that Trada can help you ramp up your holiday PPC campaigns...
... and it doesn’t cost any more than if you were to do search
marketing yourself.
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Trada has a large, global crowd of certified paid search experts who do PPC for you.
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Multiple experts work on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
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and they already know how to run sophisticated holiday campaigns!
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It’s pay-for-performance.
There are NO fees: no startup fees, no management fees.
You can get started right away.
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Time for questions!
For more information or to schedule a demo, email [email protected]
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