And to make sure your contentshines this holiday season

Trends

Optimizeyour content

for allscreens

Understandyour trafficby linkingAnalytics

to AdSense

UseGoogleTrends

to explorewhat’s

popular

Here’s how you could earn morefrom your ads

Change yourad sizesUse wider ad sizes formore success

WIDEGO

Combine your adsIncrease competition byshowing text and display ads

Supersizeyour revenueIncrease coverage with up to3 ad units per page

Last year’s holiday seasonwas a record-breaker

Online sales are expected to increasefrom 6% to 8% this holiday season

$14 billionin advertising spend

20%of annual sales comeduring the holidayseason

of total 2014 ad spendwas during the holidayseason

28%

8%6%

H O L I D A YS E A S O N

HOW TO BE READY FOR THE

HOLIDAY SEASON

1

2

43

Data Point 1 www.iab.com - Quarterly revenue growth trends Q1 1996 - Q1 2015Data Point 2 www.iab.com - Internet Advertising Revenue Report June 2015Data Point 3 www.marketingland.com - October 2015Data Point 4 www.marketingland.com - September 2015