Shopping Trend

Shopping Trend

Shopping Trend

Shopping Trend

26% of shoopers start researching before Halloween;$804 - the avg. person Holiday spending is about $804;$77.5 - the avg. spending on Halloween Costumes 2014.

Shop Earlier AndExpected to Spend More

Sharp Increase InSocial Network Purchase In�uence

30% - made a purchase via Social, an increase of 12%;49% - make a purchase because of a social referral;44% - intend to discover new items via social networks;78% - brands’ social media posts impact theirs purchases.

Holiday Wish ListStill The Same in 2014

61% - Clothing and Accessories;58% - Gift Cards;39% - Traditional Toys;36% - Personal Electronics;31% - Media & Entertainment.

Shopping Spending InFour Very Distinct WavesWave 1- 21% from Mid-Oct. to Thanksgiving Weekend;Wave 2 - 21% in the week of Black Friday;Wave 3 - 50% from Thanksgiving to Christmas;Wave 4 - 8% Post-Holiday shopping

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Holiday Shopping Trends For 2014