11/19/2007
Important information for selling your home
Craig & Jill Anderson
ONE Company, ONE Resource, ONE Solution
ONE GREAT EXPERIENCEFor Your Home Services!
Know Your Agents
Craig Anderson, SIOR (402) 618-9985
Jill Anderson (402) 618-9984
Office: [email protected]
Members: • National Association of Realtors• Nebraska Association of Realtors • Omaha Area Board of Realtors• Great Plains Multiple Listing Service
What Are Your Objectives?
Why are you interested in selling your home?
What needs / concerns do you have?
What time frames need to be met?
Agency Representation
3 Types of Agency:
• Seller Agency
• Buyer Agency
• Dual Agency
Seller Agency
A Seller’s Agent (or Listing Agent) works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity.
The Agent negotiates on behalf of and acts as an advocate for the seller.
Buyer Agency
A Buyer’s Agent works solely on behalf of the buyer to promote the interests of the buyers with the utmost good faith, loyalty, and fidelity.
Dual Agency
An agent who, with the written, informed consent of all parties to a contemplated real estate transaction, represents both the seller and the buyer.
Who is CBSHOME Real Estate?
Owned by HomeServices of America
Berkshire Hathaway Affiliate
Based in Minneapolis, MN
Operations in 20 States
More than 21,000 Sales Associates • 2nd Largest Full-service Independent Residential
Real Estate Brokerage Firm• The Largest Brokerage-owned Settlement Services
Provider in the United States- Mortgage, Title, Escrow, & Insurance
CBSHOME - The Leader
At CBSHOME Real Estate We….
Establish Solid Relationships with Our Clients
Streamline the Home Transaction Process by Offering “One Stop Shopping” - Client Contact to Closing
Our Sales Associates
More than 600 Sales Associates• 25% of the Metro’s Sales Force• 50% of the Area’s Transactions• Average 15.7 Transactions Per Agent
Annually• Top 500 Brokers National Average is 10• Full-Time• Highly Trained• Productive• Experienced
CBSHOME
Our TEAM
Largest and Most Successful Team
1.7 Billion in 2006 Combined Sales Volume• Full-time Management Team• Agent on duty 7 days a week• Admin staff available 7 days a week• Full-service In-House Marketing Department• 24/7 Technical Support• Relocation Services
Our Sales Offices
Bellevue
CouncilBluffs
Downtown
Southwind
DavenportPacificStreet
Lakeside
WestDodge
Northwest
Our VOICE
Committed to Quality Service
Systematically Survey Every Seller and Buyer
99.6% Customer Satisfaction Rating
HOME OWNERSHIP SERVICES
Conveniently located in CBSHOME Sales Offices:
Our TEAM plus
Our VOICE plus
Our Homeownership Services
equals An Unparalleled Customer Experience
How the Market Works
The Listing Agent• Develops a marketing plan and markets the
property.• Invests time and money to promote the listing.
How the Market WorksCommission is normally split:• 60% for the Listing Broker • 40% for the Selling Broker
This graph assumes a 50:50 split between broker and agent.
Listing Side Selling Side
Listing Broker 30%
Listing Agent 30%
Selling Broker 20%
Selling Agent 20%
Determining the Value of Your Home
Location
Competition
Timing
Condition
Price
Intelligent Pricing…to achieve the best terms for your home sale!
Timely Sale
Buyer Appeal
Right Price
Maximum Exposure Attractive Commission Rate Meet Appraiser Approval
60% of Buyers
Purchasing 10% of Buyers
Purchasing
30% of Buyers
Purchasing
When Asking Price is +15% Over
Market Value
When Asking Price is +10% Over
Market Value
When Asking Price is +0-5% Over
Market Value
Preparing Your Home for Sale
Curb Appeal is Essential
Neatness Counts
Eliminate Clutter
If It’s Broken - Fix It
Small Changes Can Make a Big Impression
Aromatherapy Works
Hire Help if Needed
Professional Staging
Where Do Buyers Come From?
Real Estate Agent Connections
Marketing Media
Relocation: National Connections
67%
6%27%
Internet Statistics
75% of 204.3 million Americans are now on-line
82% of buyers search for homes on the internet
72% search for mortgage rates
92% of transactions occur within 15 miles of their current residence
71% of consumers spend six months on-line before they contact an agent
Marketing Your Home Successfully
600 Sales Associates provide a large network
www.CBSHOME.com
• Over 50 million hits per month • 10,398 average visits per day• More than 27,000 total active
clients/customers are registered• Online Home Showings
Marketing Your Home Successfully
Showing Time & Showing Alert
A service that allows buyers to make appointments 24 hours a day, 7 days a week on www.CBSHOME.com
Marketing Media• World wide web• Newspapers• Direct Mail• Flyers• Yard & Directional Signs• www.CBSHOME.com
Marketing Your Home Successfully
Multiple Listing Service (MLS)Open HousesRelocation• Nationally recognized,
full-service relocation team• Assist over 2,500 families
relocating in and out of the Omaha areaExposure to Company Agents & Cooperating Agents• Agent tours• Personal Agent Networking
TRIO System with Activity Reports
Marketing Your Home Successfully
Warranty Services• Partnered with HMS North Central
Midwest Premier Home Warranty Provider- Unique Home Warranty Programs
- Professional Home Inspections• Offers Protection Against Unexpected Repairs
of Covered Items• Complimentary Warranty
- Provides warranty coverage from time of listing through closing date
The Experience
Step by Step Process
Determine the Value & Price of Your Home
Prepare Your Home for Sale
Market Your Home Successfully
Handle the Closing Details
Our Commitment to You…
To represent your real estate interests throughout the transaction
To sell your home for the maximum value in the shortest time with the least inconvenience
We want your selling experience to be positive…
Comparative Marketing Analysis
We have analyzed the latest statistics from recent sales in your neighborhood and will be happy to go over your Market Analysis with you.