How can companies differentiate products?By:
Kartik SinglaIndian Institute of Technology(BHU), Varanasi
2. FEATURESDifferentiating products on the basis of various features offered along with their basic function.
Fully featured Range-rover
4. PERFORMANCE QUALITY
Differentiating on the basis of performance levels: low average high superior.
5. CONFORMANCE QUALITY
Differentiating on whether all the produced units are identical and meet promised specifications.
6. DURABILITY
Differentiating the products
on the basis
of expected product life under natural and stressful conditions.
7. RELAIBILITY
Dividing the products on the measure of probability that a product will not malfunction within a specified time limit.
8. REPAIRABILITYClassifying the products on the basis of the ease of fixing when a product fails.
Smart phones have high reparability scores.
9. STYLEDifferentiation of the products on the basis of its looks or its aesthetic value.
Stylish apparels help to present oneself better.
“These slides were prepared by ‘Kartik Singla’
as a part of an internship done under ‘Prof. Sameer Mathur’ (www.IIMInternship.com).”
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