HOW IT IS DONE…
• Making a magazine
• Percentage division of the content
• Segment heading
• Fashion 20%
• Cosmetics 20%
• Lifestyle 35%
• Health 5%
• Food 10%
• Fragments 5%
• Culture 5%
• Address book, imprint 2%
ISSUE PLANNING
ISSUE LAYOUT AKA WINDOWS
WORKING WITH THE ISSUE LAYOUT
• Current pages
• Non-current pages
• Production schedule
• Files with the sources
CONTENT PLANNING
• Necessity to know the readers target group
TOPIC SELECTION
LAYOUT OF THE PAGES
LAYOUT
• Alternation of photos and text
THE RHYTHM OF THE MAGAZINE
• Good legibility
• Font sections
• Aesthetics
• Graphic work of typography
• Minimum 3 maximum 5 kinds
• Graphic features (flower, stamp etc.)
• The fonts are unchangeable
FONT SELECTION
• Into the layout
• Text and then layout
• Practice of text writing 12 b
• 1,5 line spacing
• Perex in italics
TEXT WRITING
TEXT PRACTICE
• Fixed structure: Title, perex, text
• Gender inflection of foreign names
• A photo cannot be without a description
• The reader does not want to deduce or investigate
• Short titles
• Perex introduces the issue and attracts the reader to read further
GRAPHICS
• Single characters
• Capitals
• Hyphens at the end of the sentences
• Word division yes or no
ONLINE DIFFERENCES
• Text cannot just be copied from print to web
• Text is not read, it is scanned
• Why are the proof readings printed…
• Short texts
• Key words are omitted
• Contend prevails over the form (absence of graphics)
• Text indexing
TEXT CIRCLE
• Plan
• Writer
• Editor
• Proof reader
• Graphic designer, writer, graphic designer, editor, proof reader, editor in chief, graphic designer, … art director
• Uploading the text to a server
ARTICLE, GRAPHIC DESIGNER CIRCLE
• Picture wrapping
• DTP studio – output, adjustments, corrections, colors, print PDF tisková, printing, binding,
distribution
PHOTO SHOOT + PHOTO PRODUCTION
FASHION EDITORIAL I.
FASHION EDITORIAL II.
• Team
• Photographer
• Editor
• Stylist
• Clothes rental
• Credits
• Make up
• Model vs celebrity
FASHION EDITORIAL III.
PRODUCT PAGES
INTERVIEW
• Research and preparation
• Recruit
• Production (taking photos or not)
• Rewriting
• Editing
• Autorization
• No other interventions are allowed
REPORT
• Celebrity live
• Theater, movie, series backstage
• How does a celebrity cook
• How does a celebrity`s closet look like
• What pets do the famous people have
at home
BACKSTAGE
• Parties, society
• News
• Front pages of the magazine
• Depending on the binding V or V2
CURRENT PAGES
EDITORIAL AND IMPRINT
STRUCTURE OF THE EDITORIAL TEAM
• Responsibility for the whole issue
• Cooperates with the advertising, marketing and distribution department
• Increases the number of copies
• Big decisions made with the CEO
• Approves the cover page of the magazine
• Is the last person to read through all the pages
• Does not write too much
• More of a manager than an executive
• His representative takes over the responsibilities in case of absence
EDITOR-IN-CHIEF
• Text editing
• Choice of photographs
• Writing
• Language education
• Even production of the issue
• Schedule coordination
• Work division among the editors
• Inspection of the text submission
HEAD OF THE PUBLICATION
Head of the publication Editor
• The photo editor looks for photos
based on the brief
• Graphic designer designs the website
• DTP
• Retouches, adjusts coloring and
sharpness for printing…
• Comes out with the ideas
• Writes the texts
• Chooses the photos
• Normal day at the editorial office
• Printing conferences
• Code of ethics
EDITOR
Editor Photo editor and graphic designers, DTP
THANK YOU FOR YOUR ATTENTION
LUCIE KOCHOVÁ