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How to use LinkedIn, Twitter and Facebook to find the right partners and customers
David Strom7/28/11
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Who is David Strom?
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Agenda
• Steps to take to find someone online• Deeper dive into LinkedIn• Groups on Facebook and LinkedIn• How Dell and others do customer support• Cool tools to use
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1. How to find someone online
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Let’s take a quick poll
• Choose as many of the following as apply to your situation: – I used LinkedIn to get my current job– I have hired someone that I found on LinkedIn first– I have posted something on Twitter within the last week– I have my LinkedIn and Twitter accounts connected so
that posts from one are seen on the other– I still have just the very basic information on my
LinkedIn profile– My children have more Facebook friends than I do
2. Little known features
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Recommendations
• But I don’t know anyone!• Recall your most recent engagements first• Think about your best partners and suppliers
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Recommendations
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3. Using groups effectively
• LinkedIn• Facebook
Join Groups
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Don’t do this!
Need an exact URL along with this logo! Such as:http://facebook.com/yourcompanyname
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4. How to use social media for support
• Dell• Sage Software• Spiceworks• AT&T
Dell and Social Media
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How not to use social media!
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Common Twitter mistakes
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Let’s take another poll
• Do you have business accounts set up on which of these services:– Twitter– Facebook– LinkedIn– YouTube– Wordpress or some other blog service
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5. Cool tools
Pixelpipe.com covers:
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Go to http://www.socialquickstarter.com
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Questions?
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