How to Attract the Influence of Celebrities to Your Digital Content
Using Google+ Hangouts on AirTuesday, October 1, 2013
3:30pm #LINK2013 Live Hangout at 4pm
Will Weinraub - LiveNinja.com CEO & co-founder
Guy Kawasaki & Shawn WelchAPE: Author, Publisher, Entrepreneur –
How to Publish a Book
Chris Guillebeau The $100 Startup
Dorie Clark – Forbes.com & Harvard Business Review
Mike Michalowicz – MSNBC Business “Fixer” & Author The Pumpkin Plan
#SCANDALspin Aftershow
• Creates conversational programming for an existing enthusiastic audience
• #SCANDAL tweets & conversation are embedded on-screen TV by ABC & CityTV, live conversation is most active during first-run episodes & immediately following
#SCANDALspin Aftershow
• Initial notes – brainstorming details & links
• Pitch overview doc• Timing• Contact links• Episode outlines• Social setup – FB & G+ event pages• Casting weekly experts as hosts
G+ HoA Producers’ Training• Live training beginning October 23, 2013
– Personal assessment of G+ HoA programming to meet biz objectives
– 6 weeks of step-by-step training calls, recorded for later review
– 24/7/365 G+ HoA Mastermind Group– Your Hangout promoted & possibly featured in
my bookUpgrade:– 6 weeks of private one-on-one coaching, planning
& execution calls – fill out card to win!
1 – Dream Big, Start Small
• Think about the group of people you most want to help, prioritize– (September) wanted to help everyone!–Multi-format & weekly show planned
• Propose multiple categories, but channel energies to subjects where successful– Focusing efforts on #SparkleSOS Book
Authors & Publishers, monthly show
2 – Expect to Iterate
• A refined process grows your audience• Expect to start off crappy– Execute & iterate to work out the kinks– Started with QSR / resto: not good tech– Tried “Hangouts” Hangout: NOT good– Tried “Twitter” Hangout: so/so
attendees– Have been beating to pulp #SparkleSOS
tweetchat, still working to work
3 – Pre & Taping Promotions
• Twitter is a much more known network– Pre - promotion & connection with
likely interested people / biz orgs– During - Interns assigned to:• tweet out live quotes on
#SparkleSOS hashtag• ask live audience Q’s on HoA
– Leverage “newness” of G+ & HoA
4 – Creating Audience
• Like TV, most audience comes AFTER live taping event–Optimize video with keywords / SEO– Introduce speakers & guests before
“live” taping begins– Select 10 people (including hosts &
special guests), for ON Hangout video who are most excited & connected
5 – Share Video w/Open Mind
6 – Optimize the Video
• Send celebrity Hangouts video to other celebrities & ask them to participate– Dorie Clark (HBR / Forbes writer)
joined us on Chris Guillebeau early–Mike Michalowicz said “yes” to guest
spot, day before Guy Kawasaki live– Keyword, category, links
7 – Post Taping Marketing
• Share your video– In gmail/email to potentially
interested audience / fans of subject– Provide everyone on the Hangout with
live YouTube embed code & invite to post to their own communities
– “Celebrity” guests likely to post to their own blogs / communities
8 – Follow Up, Ass Kisser!
• Follow up w/link in email to participants– Share video with their email list– Ask for a review quote of the show– Invite them back to the panel– Ask if they know anyone else who
would be a fit for the show– Review their book; drop in link
to video of Hangout
9 – Leverage the Opportunity
• Google+ Hangouts on Air are NEW to most people– You’re likely 1st asking for G+ HoA– Teaching the experts something new – Now:• Sheblogs LINK Toronto October 2013• Catersource Event Industry Conference in
Las Vegas March 2014• Live G+ HoA Producers’ Training Oct 13• G+ HoA Book Proposal Oct-Dec 13
10 – Repeat the Process
Even SM “Wastelands”…
Connect With #SparkleDebbie Horovitch
http://[email protected]
416-553-2157
UX/IA Partners 26Mondays
Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small
business, media channels, large business, not for profits & government organizations, globally
• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly
Google+ Hangouts on Air (web TV show)
