AdvertisingHustle#winning
How to bend the rulesto get whatever you want.
Jack SmithVUNGLE, SHYP, COIN
=+
@ jacksmith #hustlecon
I hear the word “hustle” used a lot. Probably 10 times a day.
Vungle’s co-founders are just about the biggest (actual)
hustlers I’ve ever met
“
”
@ jacksmith #hustlecon
@ jacksmith #hustlecon
AngelPad was nice enough to keep one spot open for any entrepreneur(s) reading this post.
If you’re interested in applying, you have until Wednesday, so get on it.
@ jacksmith #hustlecon
Objective: Get into AngelPad
x AngelPad
Submit an application
@ jacksmith #hustlecon
Objective: Get into AngelPad
x AngelPad
Get on Thomas’ radar
@ jacksmith #hustlecon
Objective: Get into AngelPad
■ Goal: Get on Thomas’ radar
S T A G E 1
Select your weapon of Choice
S T A G E 2
Find out the rules(and how to break them)
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Rules
■ 1) The Ad-Unit
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Targeting
■ Job title: CEO■ Company: Vungle■ People targeted: 1
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Targeting
■ Job title: CEO■ Company: Vungle, AOL■ People targeted: 2
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google■ People targeted: 3
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google, Microsoft■ People targeted: 4
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google, Microsoft,
Apple■ People targeted: 5
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Microsoft, Apple,
Google, eBay■ People targeted: 6
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Microsoft, Apple,
Google, eBay, Paypal■ People targeted: 7
@arumkang #hustlecon@ jacksmith #hustlecon
OK!
@ jacksmith #hustlecon
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters■ 3) Bidding options
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters■ 3) Bidding options■ 4) The review process
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
S T A G E 3
Know the risksand take precautions to protect against them
@ jacksmith #hustlecon
Risks
■ risk: Account could get banned■ solution: use masked email address
■ risk: Could get a cease and desist letter■ solution: take that risk
■ risk: Could get sued■ solution: don’t say anything slanderous
Putting it into practice
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Targeting
■ Thomas■ Ex-colleagues■ Investors
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
Other examples
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Objective: Contact Color’s CEO, Bill
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Objective: Contact Rovio’s CEO
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
Result: Email from a VP at Rovio
cost: $3.24
@ jacksmith #hustlecon
Objective: Get Spotify as a client
@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
@arumkang #hustlecon@ jacksmith #hustlecon
@ jacksmith #hustlecon
@ jacksmith #hustlecon
Result: Secure Spotify as a client
cost: $16.34
@ jacksmith #hustlecon
1) Define your Goals2) Learn the Rules3) Understand the risks4) Find out how to break the rules
Summary
www.hustlecon.com #hustlecon