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Page 1: How to Create a Brand Message That Sparks, Sticks and Sells

HOW TO CREATE

A BRAND MESSAGE

THAT

SPARKS, STICKS

& SELLS

Page 2: How to Create a Brand Message That Sparks, Sticks and Sells

…is the set of expectations, memories, stories and

relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

- Seth Godin

“A BRAND…

Page 3: How to Create a Brand Message That Sparks, Sticks and Sells

“A BRAND…

…makes an impression

without you having to speak.”

- Hajj Flemings

Page 4: How to Create a Brand Message That Sparks, Sticks and Sells

“A BRAND…

…is a transformational

experience.” - Cheryl Pullins

Page 5: How to Create a Brand Message That Sparks, Sticks and Sells

STICKS IN THE MINDS OF YOUR

SWEET SPOT CLIENTS

Page 6: How to Create a Brand Message That Sparks, Sticks and Sells

SELLS! SELLS! SELLS!

Page 7: How to Create a Brand Message That Sparks, Sticks and Sells

B R A N D

WHAT’S IN A

Page 8: How to Create a Brand Message That Sparks, Sticks and Sells

BELIEVABILITY

Page 9: How to Create a Brand Message That Sparks, Sticks and Sells

RELATABILITY

Page 10: How to Create a Brand Message That Sparks, Sticks and Sells

AUTHENTICITY

Page 11: How to Create a Brand Message That Sparks, Sticks and Sells

NOTEWORTHINESS

Page 12: How to Create a Brand Message That Sparks, Sticks and Sells

DISTINCTION

Page 13: How to Create a Brand Message That Sparks, Sticks and Sells

THINGS

YOU

MUST

KNOW

Page 14: How to Create a Brand Message That Sparks, Sticks and Sells

CLARITY

Page 15: How to Create a Brand Message That Sparks, Sticks and Sells

RELENTLESS

CONSISTENCY

Page 16: How to Create a Brand Message That Sparks, Sticks and Sells

CONNECTION

Page 17: How to Create a Brand Message That Sparks, Sticks and Sells

Cheryl Pullins My desire is to live in a world where people fully embrace their own uniqueness, express genuine love to others and live a life they truly enjoy.

As a Storytelling Bombshell + Branding Virtuoso + Strategy Whiz, my life's work is built upon using my essence + expertise + experiences to serve as a guide to these fabulous women in business by helping them "brandsmith" their businesses which arouses and clarifies their awesome factor, highlights their distinctiveness and creates a remarkable brand that elevates them to iconic status.

Page 18: How to Create a Brand Message That Sparks, Sticks and Sells

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