Teemu Tarnanen, Nokia

Radiodays Europe

March 19, 2010

How to create a global market for radio and radio applications in the mobile?

Recipe and Ingredients

Make sure that you provide

good metadata: What’s playing

now?

Take care of the user

experience: most

listeners are lazy!

Make yourself globally available

and locally relevant:get listed in the

radio directories and get a branded app.

Give the active

listeners a chance to

share, interact, and

get the content!

Places to look into

• Ovi by Nokia www.ovi.com

• Ovi Store https://store.ovi.com

• Nokia Internet Radio www.nokia.com/internetradio