Instant Articles is a mobile publishing
format that enables news publishers to
distribute articles to Facebook's app that
load and display as much as 10 times
faster than the standard mobile web.
WHAT AREINSTANT ARTICLES?
- F A C E B O O K
NEWS MEDIAFacebook turns into news
media focused on trending
topics & quality content
MOBILE!!User experience on mobile
must be flawless and is more
important than desktop
Facebook makes it more difficult to visit
external websites as everything will be
hosted on Facebook
NEW ADS NO TRAFFICNew advertising formats
and placements within
Instant Articles
W H Y S H O U L D M A R K E T E R S C A R E ?
PREP BEFOREYOU BEGINFollow the steps to get your firstarticle published:
Instal PageFrog plugin (for all WordPress sites)
Have min. 10 articles ready to publish
Business Manager account if you want to monetize
Download Pages Manager app to preview on mobile
SIGN UP TOFACEBOOKINSTANTARTICLESfacebook.com/instant_articles/signup
STEP
1
Facebook will ask you to choose a specific Facebook page and agree with their terms and conditions.
CLAIMYOURWEBSITEFirst, copy the code in Initial Setup window and paste it in
the header of your website HTML code. Next, specify
your URL.
STEP
2
An important step is to claim your website url, which is simply authorizing it with Facebook
(just like e.g. Pinterest).
STYLEYOURARTICLESClick to Style Editor to add your own styles of how the
articles will look like. There is a default option installed
already, however you are free to change them as you want!
STEP
3
SET UP API ORRSS FEEDThis option is to ensure your published articles are
automatically fed into Instant Articles. This is where you
must use a WordPress plugin.
STEP
4
Once you've installed the plugin in WordPress, PageFrog will ask you to copy the code and paste it
back in Production RSS feed in Facebook:
CREATEOR MODIFY10 ARTICLESOnce your RSS feed is activated, all new articles will
automatically appear in your Facebook Instant Article
dashboard. This is where you can modify them.
STEP
5
In draft mode, all new stories received from your RSS feed are stored in your library as unpublished
Instant Articles until you manually publish them through your Page admin dashboard.
PREVIEWARTICLESIf there is an orange icon next to your article, you can
open it up and Facebook will show you (in orange) what is
wrong. If you want to preview your article before it goes
live, use the Facebook Pages Manager app
STEP
6
Unfortunately your article is shown in a HTML code form and so are also the errors. The highlighted
code in orange will show you what the problem is exactly. The best way is to fix them directly in the
article rather than the code.
EMAIL &MONETIZESETTINGSHere is where you agree to place advertisements on your
articles to earn money. You need to follow the steps
mentioned by Facebook and agree to their T&Cs. If you'd
like to get email notifications, you can do it here too.
STEP
7
SUBMIT!
Submit 10 articles for review. In this case, Facebook team
takes up to 5 working days to go through your content and
approve it. After your articles are approved, FB will
automatically publish your new articles.
STEP
8
Your articles might need to be disapproved and you'd be asked to revise them. Facebook provides you
with guidelines and screenshots to show how to fix the errors. You can always resubmit the articles.
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