… with no ad budget
How to Double Your Email List Using a Facebook Contest
with AWeber’s Content Marketing Manager LYNETTE YOUNG
and CEO and Founder of Heyo
NATHAN LATKA
In the next 30 minutes, you’ll learn: 1. How a marketing manager with no technical skills
launched a Facebook campaign that converted at 30%
2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 emails
3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page
In the next 30 minutes, you’ll learn:
1. How a marketing manager with no technical skills launched a Facebook campaign that converted at 30%
2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 email new email leads dropped directly into AWeber
3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page
4. At the end of the webinar, we’ll have live Q+A, choose a winner for our #HeyoNotes contest and show you the top converting campaign ever! You won’t want to miss this.
“When we launched Squaw Valley's campaign with Heyo it converted at over 30% with no ad spend. The mobile experience was spectacular as well and drove additional conversions.”
- Milena Regos, Out and About Marketing “Milena’s campaign for her Ski Resort client
converted at over 30%
Impressions: 17000 Emails captured: 4500 Conversion Rate: 30%
“Our main goal was to capture emails. This campaign turned out to be the highest converting campaign we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took
me about 30 minutes. Looking forward to launching our next campaign here shortly!” - Paul Abdo, Social Media Strategist “
Paul created the highest converting campaign his company has ever launched
Impressions: 1242 Emails captured: 716 Conversion Rate: 60%
I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using
code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo!
- Amy Lombard, Marketing Manager at Mixed Bag Designs “Amy successfully launched her
campaign without knowing any code at all
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
Do not use an iPad. Do not use an Amazon Gift Card. Pick an incentive that aligns emotionally with your fans and feature it in an image in the campaign.
Strong Incentive
ONE
Your campaign will not convert if you don’t encourage the fan or viewer to take action now (before they get distracted). Based off our tests, the best way to do this is with a countdown that has 7 days or less left on it.
Create Urgency
TWO
Do not be vague. Tell your fans exactly how they win by featuring the email opt in on the first step. Bonus: Easily integrate the campaign entrants into your email marketing program (AWeber) and put them on a drip campaign that encourages campaign re-engagement.
Easy to Enter
THREE
Every Facebook campaign must make it easy for fans or campaign entrants to market your campaign to their networks. By asking the fan to like, FB share, and tweet, your campaign will get free traffic from their social networks.
Let Them Market
FOUR
Do not jam your brand into a rigid Facebook Contest template that doesn’t allow your brand voice to come through. Include your logo in the upper left and a description of the campaign in the bottom right to highlight your brand voice and personality.
Brand Trust
FIVE
48% of Facebook’s Daily Users only use mobile. If you don’t publish and market your campaign with a smart URL, you are cutting your likelihood of success in half.
Mobile a Must
SIX
Enabling an easy way for users to opt in via mobile will spike conversion rate by at least 15%.
Mobile a Must
SIX
Mixed Bag Designs did a great job of sharing their Smart URL link out via a status update to drive traffic from both Facebook desktop and Facebook mobile.
Make the post
I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of
use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo! - Amy Lombard, Marketing Manager at Mixed Bag Designs
“Amy’s campaign converted at 30%, collecting 582
emails from 1799 views
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
“These results exceeded what I expected – the most popular contest we’ve run to date! We’ve used many other platforms like Shortstack and Rafflecopter but they were too technical and had to much
downtime to be reliable. Stoked to have found Heyo! - Marie Scholl, Owner at Inspired Endurance “
We converted at 55.6%, our highest converting contest to date!
Impressions: 620 Emails captured: 345 Conversion: 55.6%
Turn Your Fans Into Marketers
Check out your campaign’s reach!
Meet Paul. Paul enters your contest and shares and Tweets it out to all of his followers.
Meet Paul’s friends. They share and Tweet your contest out to all of their followers.
1. Your Facebook page has 500 likes or more
2. You want to build your AWeber email list
3. Your status updates get a few likes, comments, and/or shares
4. You have an email list of at least 100 subscribers
You’ll be successful with Heyo IF:
Impressions: 5045
Emails Captured: 3228
Conversion Rate: 64%
64% ConversionIndustry: Product/Service
Impressions: 2685
Emails Captured: 1504
Conversion Rate: 53%
53% ConversionIndustry: Product/Service
I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using
code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo!
- Amy Lombard, Marketing Manager at Mixed Bag Designs “Amy successfully launched her
campaign without knowing any code at all
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
So far, you’ve learned:
1. How a marketing manager with no technical skills launched
a Facebook campaign that converted at 30%
2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 email new email leads dropped directly into AWeber
3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page
Stay tuned for:
Live Q&A, our #HeyoNotes winner and to see the top converting campaign ever!