How to Get the Most Out of this Year's EHMA General Meeting
EHMA Geneva General Meeting Digital Overview
COMMUNICATION REVOLUTIONUnderstanding Digital, Social and Generational Changes
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Source: By Chris Potter www.stockmonkeys.com
Communication at the General
Meeting – What Drove the Strategy?
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General Meeting Networking Tools
How to Leverage Them for Success
JASON McDONALDStringCan InteractiveInternational Marketing SpecialistDirector of StringCan Europe [email protected]
that win!@stringcanagency@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactivefr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.comstringcaninteractive.fr
Experience: 10 years of international business and marketing experience
My Marketing Passion: Helping clients increase their ROI
StringCan Mission: Your American Agency in Europe
West CoastScottsdale
International Paris, France
We are a global digital marketing group with locations in the United States and France.
East Coast Boston
The Services We Provide
Digital Strategy
Brand StrategyDesign and
DevelopmentMobile
Content Strategy
Social Media Google Search Optimization
Enough about StringCan - How to Get the Most of this Year's EHMA General Meeting
Source: StringCan 2014 EHMA Members Survey
Connect
Source: By Chris Potter www.stockmonkeys.com
Communication at the General
Meeting – What Drove the Strategy?
Membership Survey / StudyOct. 2014
• Membership Audit• An online review of EHMA Membership
• Membership / Sponsor Survey • 99 Members • 14 Sponsors
• Membership Interviews• Peter Bierwirth - Managing Director / Geschäftsführer• Ezio Indiani - General Manager at Hotel Principe di Savoia
• Audit: • StringCan researched and analyzed EHMA’s 436 listed
members across 27 European Countries and 14 non-European countries
• Process: • StringCan analyzed the web presence of a representative
sample of the 415 European Members. • Number of Hotels Analyzed – 207
• What was analyzed • Website • Twitter • Facebook
Source: StringCan 2014 EHMA Members Survey
What We Learned
• Most Members Network and Educate Online - 78% use social media for networking with peers and 87.5% of members use social media for industry news.
• Using a Private EHMA Group – 89% of EHMA members were interested in using a private EHMA online group.
• Sponsors Sought Value – Many sponsors wanted an easier way to engage EHMA members based on their interest.
Source: StringCan 2014 EHMA Members Survey
What service is EHMA not offering today that you would like them to offer in the
future?
“Better Networking”
“More interaction (ie social media LinkedIn Groups etc.) for a bit more continuity.”
“Digital”
“Social Media permanent interaction”
“A modern and easy-to-handle website”
“More digital activities”
“Social Media networking”
“Connect more with the members operating abroad”
“Trends in the industry and education”
Source: StringCan 2014 EHMA Members Survey
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General Meeting Networking Tools
How to Leverage Them for Success
2015 General Meeting App
Have you ever used an
app for a conference?
Respond Here at the Webinar Poll
Full of Goodies
The app is full of features – These are the 5 most important
1. Searchable people directory with rich user profiles imported from LinkedIn
2. Searchable company directory with rich profiles
3. Matchmaking recommendations
4. Secure messaging between event participants
5. Meeting requests and one-on-one appointment scheduling with meeting locations
Leveraging The App
1. Connect with members and sponsors before and during the conference.
2. Read up on the speakers and sponsors before the event
3. Set meetings before the conference
4. Engage in the dialogue at the conference
5. Access additional information about the speakers and sponsors
How to Leverage the Twitter Account
• Based on the EHMA Members survey we know 73% of EHMA member hotels have a Twitter account (2nd behind Facebook)
• 77% of EHMA members have social media accounts and 87% of the members with accounts use it for industry news and 78% for networking with peers.
• Twitter will be the hub of shared information for the EHMA Geneva General Meeting
Source: StringCan 2014 EHMA Members Survey
Twitter at the General Meeting
• Micro-Blogging – During the education day, StringCan will be micro-blogging the speakers. Tweeting quotes, additional resources and questions to the membership.
• Real-Time Discussions – It is encouraged this year to discuss the presentation during the presentation in real time.
• Information Sharing – Information about the General Meeting will be shared and members are encouraged to share with each other using Hashtags
• Having Fun and Connecting – Twitter is fun and even more fun with friends and colleagues.
EHMA Hashtags
Hashtags will be used throughout the conference to coordinate conversations: • #EHMAGeneva – General tweets and comments about the
General Meeting • #EHMAFun – Tweets about the fun and networking happening
at the General Meeting • #EHMAQuestion – Questions for the presenter on stage or to
the EHMA Organizing committee.
JASON McDONALDStringCan InteractiveInternational Marketing SpecialistDirector of StringCan Europe [email protected]
that win!@stringcanagency@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactivefr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.comstringcaninteractive.fr
Experience: 10 years of international business and marketing experience
My Marketing Passion: Helping clients increase their ROI
StringCan Mission: Your American Agency in Europe