Pinterest for BusinessHow-To Use Pinterest to Drive Traffic
Why are you here?
Social Media (Pinterest) isn’t going anywhere
● Pinterest is the fastest growing website EVER!
● Pinterest drives more traffic than Twitter● 80% of all pins are re-pinned opposed to
1.4% of tweets that are retweeted● Pinterest has a long lifespan - 50% of visits
happen 3.5 months after a pin is pinned
Pinterest brings $
● Average order amount of a Pinterest shopper $153 vs Facebook shopper $85
● A pin generates $.78 in sales● 47% of Pinterest purchases are “happen
upon”
Advanced Tip: Pinterest shoppers prefer price tags
Pinterest User = Homeowner?
● 80% of Pinterest users are female● The majority of the Pinterest user’s average
income is $75,000+ - real estate consumer?● More Pinterest users live in the suburbs than
the inner city
Benefits of Pinterest for Your Business
1. Drive traffic to your site immediately2. Traffic brings google ranking - organic
search results will be bolstered over time3. Grow your sphere FAST - more eyes = more
purchases
About me
Real Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Authored “I Love Short Sales”Tested, tested & tested some more.
I love Pinterest! Driven more web traffic than blogging & direct mail ever did.
Charlie’s Top Keywords for Pinterest Boards (real estate)
www.pinnablerealestate.com
The Challenge - Web Traffic
Are you avoiding social media / internet marketing? (Pinterest)1. Do you think Pinterest is a waste of time? 2. Do you think Pinterest is a fad?3. Do you think Pinterest is hard?
Web Traffic = More Sales
What other options do you have for traffic generation?
My Top Pin - Over 10,500 pins...
How does that happen?
I will show you the SYSTEM I’ve used to succeed on Pinterest.
= Web Traffic
Today: Steps Necessary
Overview
1. What are you going to Pin2. Pinning3. Your Site4. Common MistakesThe goal = LEADS = SALES
Best FREE Lead Generator (PINTEREST Marketing)
Your mindset: Social Media is hard - too much work, too much time. FLIP IT! I’m connecting & engaging● I see Pinterest as a way to connect with my
potential clients.
Pinterest Basics
Let’s go to Pinterest!
What are you going to Pin?
● What’s your thing? ● What’s working in your current pinterest
boards?
why is it so great?
Pinning: What you NEED to know…
Basics1. Image2. Source: from a website3. Call to action?
Advanced Tip: Your fave pins won’t be the top pins
Edit a Pin
Let’s edit a pin!
What to do
● Start Pinning● 4-5 pins each day in each category● Use Keywords● spread out your pins● Be engaging
Boards
Your Site - Where are you sending trafficOptions:● Self Hosted Blog ● Other Blog● Google+ Page● FB profile● Other mini-blogs
Your Site - Things to Consider
1. What do you want your potential client / customer to see when they click your pin?
2. Do you want to own where you are sending potential clients?
3. What is the next step when they get there?
Top Pinterest Mistakes
Pinning: ● Your product / service only● Your photo, your logo, without other info● Business Only ● Corporate Vibe
Advanced Tip: 80% not business
Q & A
www.pinnablerealestate.com