Eshopbox Wiki for Store Owners
Category: Store Promotion
How to rewrite brand pages meta description
What you will learn here
▪ What is meta description
▪ Why to set meta description for your site pages
▪ How to rewrite brand pages meta description
Welcome to Eshopbox Wiki
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1What is meta description
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▪ Meta description is used to give search engines a summary of your site
page content
▪ It improves your site page search result ranking
▪ Meta description of your site pages appear within the head element of
those site page source and is generally displayed under the title in the
search engine results
▪ For example: ‘Nokia mobile phones & accessories: Buy best Nokia
products online at Easy Shop - easyshop.com’, if the brand is ‘Nokia’
What is meta description
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2Why to set meta description
for your site pages
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Why to set meta description for your site pages
▪ Meta description increases the SERP click through rate of your site
page and thus increases the search traffic on your site by letting you
provide text that makes searchers want to visit your Eshopbox
▪ It is used to give a summary of your site page
▪ Setting a meta description for your site page improves their search
result ranking
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3How to rewrite brand page
meta description
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How to rewrite brand pages meta description
▪ Eshopbox provides you a default meta description pattern set for your
site page
▪ However you can choose to customize your site page meta description
patterns using available placeholders
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Step 1:
▪ Log in to your site admin panel with your login id and password
▪ Click on the ‘Promote’ tab and select ‘SEO suite’ from the drop down
menu
How to rewrite brand pages meta description
SEO suite link
Promote tab
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Step 2:
▪ Click on the ‘PAGE INFO’ link
How to rewrite brand pages meta description
SEO suite page
Page Info link
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Step 3:
▪ Select ‘Meta Description’ from the list, under the ‘PAGE INFO’ link
How to rewrite brand pages meta description
Meta Description link
Page Info link
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Step 4:
▪ The ‘Patterns’ tab would be selected by default
▪ Auto generated and system defined meta description patterns which are
best suited for search results are used by default
▪ You can however customize them as per your wish using the available
placeholders accordingly
How to rewrite brand pages meta description
Save Changes button
Default Formats tab
Default pattern
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Step 5: Rewriting meta description for all the brand pages
▪ To set the custom pattern for all the Brand pages on your site select the
‘Custom pattern’ option against ‘Brand Pages’
▪ Enter the new meta description pattern in the field provided besides it
and click on the ‘Save Changes’ button located at the end of the page to
save your changes
How to rewrite brand pages meta description
Save Changes button
Enter new meta description patternSelect Custom Pattern option
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Step 5.1: Rewriting meta description for individual brand
pages
▪ Select the ‘Brands’ tab
How to rewrite brand pages meta description
Select the Brands tab
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Step 5.1.1: Rewriting meta description for individual brand
pages
▪ Click the ‘Edit’ button against the brand type whose meta description you
want to rewrite
▪ Enter the desired meta description in the field provided besides the
brand type
▪ Click ‘Update’
How to rewrite brand pages meta description
Click Update
Click Edit
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Step 5.1.2: Rewriting meta description for individual brand
pages - searching using brand name or ID
▪ You can also search a brand, by entering the brand ID or name in the
search option on the top left of the page and clicking ‘Go’
▪ Your searched brand will appear
How to rewrite brand pages meta description
Enter to search by brand name or ID
Click Go
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Step 5.1.3: Rewriting meta description for individual brand
pages - searching using brand name or ID
▪ Click ‘Edit’ to rewrite the meta description in the field provided and then
click ‘Update’
How to rewrite brand pages meta description
Enter meta description
Click Update
Click Edit
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Good to know
▪ Accurately summarize your page content
▪ Use brand name in your brand meta description
▪ Make the description qualitative yet easy to read such that it clearly
describes the content of your page
▪ Use your site name and site domain in the meta description
▪ Meta description cannot exceed 300 characters
▪ Use the most important keywords in the meta description
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