how to thINKdarINglydIFFErENta short INtrodUCtIoN.
IdFC
try.
CoM
I aMId
FCtr
y.Co
M
oCCUpatIoN : CrEatIVE at IdFCtry.CoMEdUCatIoN : thE dUtCh aCadEMy oF art aNd dEsIgN
rIEtVEld aCadEMIE aMstErdaM.phIlosophy : EVErythINg Is a ChaNCE.thINKs : rEalIty Is ChaosNaïEVE bElIEF : EVErybody Is CrEatIVE.MotIVatIoN : lEt’s MaKE bEttEr MIstaKEs toMorrow.
do yoU haVE a dEsIgN projECt yoU NEEd hElp wIth? I woUld loVE to hEar aboUt It. plEasE sENd aN EMaIl: [email protected]
So why do people do things that are wrong if they know its wrong?
IdFC
try.
CoM
IdFC
try.
CoM
ChU
Ng
KoN
g.N
l
why Is dIFFErENt thINKINg IMportaNt?doing things differently is the key to success.
It is one of two* things successful people in every branch / lifestyle have in common.
doing things differently starts with thinking different.
*The other one is passion for what you do.
http://www.ted.com/talks/richard_st_john_s_8_secrets_of_success.html
IdFC
try.
CoM
Unexpected results come with unexpected methods.
IdFC
try.
CoM
why IsN’t EVErybody doINg It?actually erverybody does it. only not all the time and very often unaware.
Think of this: Picture yourself before two doors. If you where to be asked a question and you know that the right answer is behind door number 1. You will open door number 1. Everytime.
Everytime? No. Ask people the same question (think: daily live) over and over again, and some of them will start to wonder. What is behind number 2? This wondering, and the final act of knowingly making the ‘wrong” choice and making “mistakes” is why progress is made through out to the entry history of humankind.
IdFC
try.
CoM
What is behind the door not taken?
IdFC
try.
CoM
ChU
Ng
KoN
g.N
l
why do yoU waNt to MaKE thosE “MIstaKEs”?strangely our brains rewards making choices that are uncertain.
your body is making serotonin, dopamine, and endorphins when you are not exactly now what the outcome of your actions(choices) will be.
this gives you an exciting high feeling. you know it’s wrong but had to try anyway.
IdFC
try.
CoM
Good Girls Go To Heaven (Bad Girls Go Everywhere) by Meatloaf. (http://www.youtube.com/watch?v=zPTblJlTUX4)
IdFC
try.
CoM
ChU
Ng
KoN
g.N
l
http://www.clairedorotik.com/NLWC-EXERCISE_AND_MOOD.htm
The four main neurochemicals that affect our mood are: Serotonin, Epinephrine, Dopamine, and Endorphin.
IdFC
try.
CoM
Uncertain choises and neurochemicals is why the gambling industry is a zillion dollar industry.
IdFC
try.
CoM
why arEN’t wE MaKINg thEM all thE tIME?Making choices (especially the illogic ones) and reflect to them take more time and energy.
so most people hide in group behavior. taking there time by doing save things other people have done before. Making the illogic choices only every once in a while and unaware.
To set this in context: the majority of our choices are logic and the minority of our choices illogic. Logic choices sets the pace and illogic choices set directions.
IdFC
try.
CoM
Everyone’s favorite Vulcan, Star Trek‘s Mr. Spock, was forced to deal with illogical humans on a daily basis.
http://en.wikipedia.org/wiki/Spock
IdFC
try.
CoM
IdFC
try.
CoM
how CaN I UsE brEaKINg thE rUlEs as a tool? (1)logic choices make conventions. ones you realize that the world turns by conventions, use it.
It is logic to act ilogic.It doesn’t mather in what branch you are working, what job you do, what environment you live, conventions are all arround you.
break with those conventions, break the rules.
IdFC
try.
CoM
to use this to your advanced, take notice of this four step process:
1. Find conventions
2. Quantify conventions
3. Challenge them
4. act up (No guts, no glory)
how CaN I UsE brEaKINg thE rUlEs as a tool? (2)
IdFC
try.
CoM
People in the shoe-business, always look to others in the shoe-business’s. The know exactly what their competitors in the market are doing. The same goes for accountants, ad-agency’s, industries, etc.
You name it (!your own branch!), everybody is looking to each other. It is monkey see, monkey do everywhere.
IdFC
try.
CoM
1. FINd CoNVENtIoNs
we are all doing our things in convert zones, in boxes. look for commons in these boxes.there must be all around you.
ask yourself: “what are the save choices everybody makes in my box?”Id
FCtr
y.Co
M
Finding similarities in your own box isn’t always easy stuff. Sometimes they hide in plain sight.
IdFC
try.
CoM
ChU
Ng
KoN
g.N
l
Art has always been the place for breaking conventions. Andy Warhol transformed into an overnight sensation doing something nobody thought of.
“ This is not art!”
“ The Campbell’s Soup Can series makes me laugh.”
“ The simplicity of Warhol’s work frustrates me.”
IdFC
try.
CoM
2. QUaNtIFy CoNVENtIoNs
ones you have found the sure shots in your box, weigh* them. specify the parameters. write them down.
what are the door number 1’s in your box?
are there more doors (2,3,4 etc.) to peek behind?
* Sometime save choices are save choices by reason. Remember Illogic choices are different to stupid choices. some people.
IdFC
try.
CoM
23etc. 4 5 etc.
http://www.ted.com/talks/kathryn_schulz_on_being_wrong.html
There are always unlimited numbers of new opportunities, once you know it’s oke to make mistakes.
IdFC
try.
CoM
ChU
Ng
KoN
g.N
l
3. ChallENgE thEM
Now, look outside your own box.
do the same with other branches (preferably ad random) and look for there conventions.
Quantify them. learn from them.
reflect to there conventions to your own conventions. how do they solve problems, how do they sell stuff, how do they communicate, how, how, how, etc.
IdFC
try.
CoM
Shoes-sales men learn more from, lets say, the telecom-sales men then from other shoes-sales men, as a shoes-sales you the probably know all there is already about the shoe industry. But by using knowledge of other branches and projecting them to your own creates new insides.
IdFC
try.
CoM
4. aCt Up (1)No gUts, No glory!actually, this is easer than it looks. It only takes guts.
when you know what works for others out side your box, experiment with that knowledge with on your box.
trial and error. start small, it doesn’t work, reflect. try something else. If it works, expand. dont’ be affaird to be the bozo of the board.
IdFC
try.
CoM
IdFC
try.
CoM
IdFC
try.
CoM
others in your box don’t have your inside and will be doing the same old sh*t. with the same expected results.
as on the other hand, you will be doing new exciting sh*t. with unexpected exciting new results. your are going to define your own set of conventions.
4. aCt Up (2)No gUts, No glory!
IdFC
try.
CoM
IdFC
try.
CoM
Cheating? Who cares! Great site buy the way... http://inkjot.wordpress.com/
IdFC
try.
CoM
EspECIally For adVErtIsINg aNd MarKEtINg pEoplEread this, it is pure gold and career changing:
disruptionOverturning Conventions and Shaking Up the Marketplace
beyond disruption Changing the Rules in the Marketplace
by jean-Marie dru.
http://www.amazon.com
IdFC
try.
CoM
dIsClaIMEr
thE INForMatIoN IN thIs doCUMENt Is INtENdEd For INForMatIoNal aNd EdUCatIoNal pUrposEs oNly, to proVIdE rEadErs bEttEr UNdErstaNdINg.
all dEsIgNatEd tradEMarKs, braNds aNd IMagEs arE thE propErty oF thEIr rEspECtIVE owNErs.plEasE rEspECt thEM.
IdFC
try.
CoM
lIKEd thIs prEsENtatIoN?
Maybe these are also of your interest:
how to have a brilliant brainstormhttp://www.slideshare.net/chungkong/how-to-have-a-briljant-brainstorm
how to create a basic concepthttp://www.slideshare.net/chungkong/how-to-create-a-basic-concept
IdFC
try.
CoM