FACEBOOK MARKETING:
How To Turn Your Facebook Fans Into Paying Customers
Who Am I?Pearl Omotoyinbo
“Social Media Junkie”Introduced to Internet
Marketing in 2011
Somewhere in 2012, I decided to focus on Social Media
My Favorite Social Media platform is Facebook and that’s what I’ll be talking about today.
Social Media Today…Social Media has changed our world and is here to stay. It's changed the way we interact with one another, keep in touch, and the way we do
business.
In fact, Social Media Tools aren’t something new anymore. They might not be used by you and your company just yet, but they
are everywhere in the marketplace.
Your competitors are using them.
One thing is for sure: Your customers are almost definitely using social media tools.
Today, I'm going to be talking about the
granddaddy of Social Media
Who’s On Facebook?
EVERYBODY
With over 1 billion registered users on Facebook, it's easy
to see why Facebook is a powerful marketing tool that you should and MUST use if
you want to survive in today's economy.
How Do You Get Them To Buy Stuff?
“How To Turn Your Fans Into
Paying Customers”
What We’ll Be Covering Today
•Create A Facebook Fan Page
•Quickest and Most Effective Way to Get More Fans Today
•How To Engage Your Fans
•How To Turn Those Fans Into Paying Customers
Points To Keep In Mind
Before we dive in, there are a few
points I’ll like you to keep in mind…
View Facebook As An Investment
There’s no Secret “Facebook Magician”
The Secret Is In The Strategy
Create A Fan Page
Create A Fan Page
Create A Fan Page
Create A Fan Page
Create A Fan Page
Create A Fan Page
Create A Fan Page
Getting Fans Build Audience
Getting Fans Build Audience
Getting Fans Page Likes
Getting Fans Create Ads
Getting Fans Choose Your Result
Getting Fans Select Your FanPage
Getting Fans Select An Image/Images
Getting Fans Create The Ad Copy
Getting Fans Choose Your Audience
Getting Fans Set Your Budget and Place Order
Engaging With Fans
The key is to get them to engage: like, comment, share.
Why do you need to do This? This gets your fans to know you, like you and
trust you.
Post things that will get them to take specific action
Engaging With Fans•Motivational Quotes & Pictures do well on
Engaging With Fans•Motivational Quotes & Pictures do well on
Engaging With Fans•Ask them questions
Engaging With Fans•Ask them questions
Engaging With Fans•Share blog posts, interesting articles, tips
etc with them i.e. share things they are interested in and will find valuable
Engaging With Fans•Share blog posts, interesting articles, tips
etc with them i.e. share things they are interested in and will find valuable
Engaging With Fans•Share blog posts, interesting articles, tips
etc with them i.e. share things they are interested in and will find valuable
Engaging With Fans•Share blog posts, interesting articles, tips
etc with them i.e. share things they are interested in and will find valuable
Engaging With Fans•Interesting Pictures and Other Fun Ways
To Engage Your Audience
Engaging With Fans•Interesting Pictures and Other Fun Ways
To Engage Your Audience
Engaging With Fans•Interesting Pictures and Other Fun Ways
To Engage Your Audience
Engaging With Fans•Interesting Pictures and Other Fun Ways
To Engage Your Audience
Engaging With Fans•Interesting Pictures and Other Fun Ways
To Engage Your Audience
Engaging With Fans•Give them a behind-the-scenes look into
your business
How To Turn Your Fans Into Paying Customers
Build Your List.
Social Media is not for “selling stuff” but for building relationships and
what you want to do is build a list a list of potential customers who
know, like and trust you.
These people are called “leads”
How Do You Do This?
3 Easy Steps
1. A Bribe
2. An Opt-In Page
3. An Offer
A Bribe
Something of extreme value to them that you give them for free in exchange for
their contact details - usually name and email
A Bribe
A Bribe
A Bribe
Opt-In PageAn opt-in page consists of a headline, call to
action, opt in form.
• A Headline: needs to call out to your audience. A great headline highlights a pain and solution that your audience is looking for.
• Call To Action: Enter you name and email and get instant access to “___________”
• Opt-in Code: You'll need an email autoresponder service.
Opt-In Page
Opt-In Page
Opt-In Page
Opt-In Page
For this you need: 1. A landing page/opt-in page
creatorFree: 90secondsqueezepage.com
2. An Autoresponder
How To Use 90-Second Squeeze Page
How To Use 90-Second Squeeze Page
How To Use 90-Second Squeeze Page
How To Use 90-Second Squeeze Page
How To Use 90-Second Squeeze Page
Autoresponders
Autoresponders
•An autoresponder is the engine of your opt-in page. It helps you:
1. Create opt-in forms2. Collect email addresses3. Email them.
- Daily - Timeline emails based on opt-ins and actions they take
4. Statistics
An Offer
You should lead them to an offer. That is, something they can buy.
This offer should be added-value: like a continuation of the bribe, so it just
appears like added value to what they've already gotten for free.
An Offer
An Offer
Summary: The ProcessStep 1: The Bribe + Opt-In Page
Summary: The ProcessStep 2: Opt In Accepted
Summary: The ProcessStep 3: The Offer
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
Building Your List In Facebook
What Do I Email Them About?
“Nobody who bought a drill wanted a drill. They wanted a hole and the drill could do that”
People don’t want products. They want the solution to their problems.
Ask Yourself: • Who Is My Target Audience?• What Are Their Problems?• How Is My Product/Service The Solution To Their
Problems?
Then Write That.
Summary – Example 1
Summary – Example 1
Summary – Example 1
Summary – Example 2
Summary – Example 2
Summary – Example 2
We’ve Learnt How To:Create A Fan PageGet More FansEngage Your FansBuild Your List
A BribeAn Opt-In PageAn Offer
What To Email Them
I Want To Assure You
No Matter What Business You Have, This Will Work For You
Finally…
How To Guide-Lines: Handouts
These Slides: theiventeam.com/event_slides
eBook Version: workwithpearl.com
Learn More: THE BEGINNERS ULTIMATE GUIDE TO INTERNET MARKETING
Who Am I?Pearl Omotoyinbo
Facebook: Facebook.com/WorkWithPearl
Twitter: @miss_pearlie
Blog: WorkWithPearl.com
Skype: pearliegurl
Thank You