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Housekeeping

IntroductionBathroomsDaily ScheduleGeneral

Social Media

Definition of Social Media social medianounnoun: social media; plural noun: social mediaswebsites and applications that enable users to create and share content or to participate in social networking.

Social Media Today

Part of lifestyleAll agesPart of businessAll consumingCannot be ignored

Responsible Use of Social Media

Is social media taking over our lives?

Personal Responsibility

Assume that EVERYONE has access to your profilesUse discretion with pictures and contentAssume that others will use your content for harmAssume that there ARE predatorsYou are responsible for inappropriate content

Corporate Responsibility

Privacy policySM Manager to monitor and moderateBest practice Copyright issuesBrandingCrisis communication planCode of conduct for staff

Online Marketing

Employees using social media for official purposes:Official use onlyClearly defined messageLegal, ethical and respectful Beware of online communication activities, which could bring the company into disreputeNo personal detailsNo confidential infoAccuracyAll statements to media to be approved

Guidelines for employees using social media for non-business purposes: Equipment and site use Electronic communications policyConfidentiality No company logos on personal profileNo company rants on personal profilePersonal privacy settingsCode of conduct

Dangers

http://carteblanche.dstv.com/story/Dont-Blame-Social-Media-2013-12-15

Public Responsibility

POPI - The Protection Of Personal Information bill was passed into law late 2013 - POPI's purpose in life is to limit, control, and legislate the use of your personal information by others. POPI exists to protect you from spammers, telemarketers, junk-mailers, and identity thieves. POPI protects your privacy and personal security. Information is the raw material of our age and criminal activity that surrounds it is scary. Your personal information can be sold, stolen, used, misused, altered, and resold compromising your individual privacy and security.

Public Responsibility

Disclaimers - Twitter disclaimers wont save you when questionable social media use gets you in hot water at work. It doesnt have any legal effect. It wont prevent your employer from firing you if you say something that reflects badly, and it wont prevent people from associating your views with your employer. By tweeting or retweeting, you are disseminating information and there are legal liabilities and risks. If any of your conduct, online and off, is deemed harmful to your companys brand or reputation, you can be fired.

Public Responsibility

Stick to company policies/privacy policies, etc.

The Law Down on Social Media

Facebook

Setting up a Business Page

http://www.facebook.com https://www.facebook.com/pages/create.php

Work through the wizard

Updating company details

Update page info

Fill in the blanks/vanity URL

Create a look and feel

Cover pic and profile pic

Navigating around the platform

Marketing tips

What is Facebook?Facebook is a popular social networking site that allows you to make connections, share interests and join groups. It is the largest social networking site in the world with over 1 billion users, 70% of which are outside of the United States. The average user has approximately 130 Friends on their page. Facebook can be an effective tool for connecting people. Like most social media tools, we can use Facebook to expand our online footprint and engage with customers directly.

Marketing tips

Facebook for Business Facebook is a key player in the social media industry. It is a powerful platform for word-of-mouth marketing. Business Pages are great as they display in global search results, which is why you need to write these pages according to the principles of keyword rich Web writing.Other users become fans (through the like button) of the site, an action that is announced to their friends via the Updates news feed, and allows them to receive updates from the pages administrators. This should lead to new clients and projects. The new algorithms have made this much more difficult.

Marketing tips

3 Page Types:- Personal Profiles for individuals- Groups for groups- Pages for businesses or organizations

Marketing tips

Business Goals for Using Facebook: - To get found by people who are searching for your products or services - To connect and engage with current and potential clients - To create a community around your business - To promote other content you may create such as blog articles

Marketing tips

Write a StrategyWrite a marketing strategy for your Business Page. Consider what you want to do with it, what media you want to use and how you want to use it. Write down the outcomes you desire and then make sure to measure your achievements and tweak and revise your targets. Use web-writing techniques (headlines and keywords).Fill out your Facebook Page with relevant information about your business, website URLs etc. Have some photos and relevant videos, some articles, and a logo.

Marketing tips

Monitoring Social Media An important part of social media for business is to understand what conversations are happening online related to your industry. FB Insights are a great monitoring tool.

Marketing tips

Differences between Business Pages and Personal Profiles: Pages allow you to allocate multiple administrators, so that you can have different people managing the account. Pages are public and will rank in Facebook and public search results. Pages are split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results. Personal profiles have friends, which require mutual acceptance, whereas anyone can become a fan of your Page without first going through administrator approval. Pages give better posting options

Marketing tips

Facebook Business Page Mistakes: Profile Instead of a PageNot Promoting Your Content on FB Use the Privacy ControlsPosting a child's name Mentioning Absence from Home- Unsupervised Use ofFacebook for Young Children

Marketing tips

How to Promote a Page Create an engaging Page Use the news feed Draw on your existing network Make your Page publicly searchablePeople Like to Get Something for NothingPromoted pages and promoted posts

Marketing tips

Expand your reach by making friends and find your existing connectionsShare links to blog content on Facebook and link your FB page to Twitter. Add FB like buttons to every blog articleNetwork through groupsAnswer questions Be interactive, fun and helpful. Post regular and relevant updatesBe original and of value and friends will pass on your postsMake the words count.NEVER use swearing and be careful of what you say.

Marketing tips

Person or Page? The page can function as a person on Facebook because people wanted the ability to function as the page, not as the administrator of the page.

Marketing tips

How Often Should You Post on Your Wall? Posting on the weekend and in the mornings and evenings is best for getting engagement for your page. Dont saturate your audience. There are different opinions, ranging from 2 times a day to 5 times a day. Look at your insights.In terms of the types of content, it varies depending on what youre doing, and it is best to experiment with different types, including videos, blog articles, and questions. Try different types of content. One of the most popular topics on Facebook is Facebook itself. .

Marketing tips

What Is the Best Way to Grow Followers? You need to have something that makes your page stand out. Good content that people want to engage with. Add a call to action to every blog post, to every piece of content that you create, by inviting people to share it on Facebook or like it. Followers on average use Facebook multiple times a day or at least once a day. The average user has 130 friends. The average follower has 310 friends. Facebook-embeddable widgets can be found at http://developers.facebook.com/docs/guides/web/#plugins .

Marketing tips

Experiment on Facebook Facebook changes all the time, and people are slow to adopt new things. So, if you're the first one out there, you have the opportunity to get a leg up against other people. Subscribe to social media sites and stay up to date. Read and play.Help for Facebook Pagehttp://www.facebook.com/help/?page=904.

Posting content

Status updatesQuestions, events, special offersHighightsPin to topTaggingWorking with albums SchedulingHashtags

Integrating your account with Twitter

https://www.facebook.com/twitter/

Latest Facebook changes

New single post timeline Drop down tabsInfo on the RHSLess posts being shared due to new algorithms Facebook ads

Facebook ads

Facebook ads

Facebook ads

Facebook ads

Facebook ads

Google+

Google+ drop down menu

Google+ Company Page

Company Page

Company notifications

Company home page

Completing profile

Creating a look and feel

Cover, profile photo and info

Navigating the platform

HomeDashboardProfile PeoplePhotos Whats HotCommunitiesEventsHangoutsPagesLocalSettings

Navigating the platform

AllFollowingCustomersVIPsTeam Members More Stream layoutNotificationsShareSearchCircles

Hangouts and #hashtags

Posting content

65

Marketing tips

Share lots of photosAthttp://www.gplus.to/ you can create a custom URLCreate a catchy mini bioEngage with your audienceUse the +1sParticipate in Google HangoutsCommenting and re- sharing seems to happen at a higher rate, so join inBe active in communitiesAsk questionsEvery Google+ post is a unique URL. Cross-promote them on Twitter, Facebook, Pinterest, even email.

Marketing tips

Create a Google+ badge https://developers.google.com/+/plugins/badge/configUse keywords for the search enginesMention people and pages that you are following by typing their name after an @ symbolAdd hashtags to your Google+ updates to help them receive wider exposureBe patienthttps://blog.kissmetrics.com/2013-google-plus-guide/ YouTube

Completing profile

Navigating the platform

HomeVideos - uploadedPlaylists Channels that you followDiscussion share your thoughts (updates)About - bio

Navigating the platform

SubscribersViews Video Manager SettingDiscussion share your thoughts (updates)About - bioHow to start a branded channel

Content

Strong video content marketing strategyCreate strong and soft calls to actionThumbnails are shown to increase search clicksCreate playlists for different types of videos on your ChannelEngageCross promote on other SM platformsAsk for subscribersShort and sweetTell stories

Content

There are four types of tags that you can use on your video content to gain visibility through search.Title tag of your video make your video title compelling, with appropriate keywordsVideo description Tell what the video is about in two to four sentences, but leave some mystery.Include relevant keywords and use calls to action and sitelinksVideo keyword tags Keep these tags balanced between your SEO strategy and keywords that relate directly to the videoVideo category tags Pick from the labels most relevant to your content as users may search through categories to find new videos relevant to their interests

Twitter

Set up an account

Create a unique URL

Create a look and feel

Navigating the platform - notifications

Me

Direct Message

Direct Message

Settings

More settings

Twitter followers

Follow others - Use Twitters Who to Follow feature. Choose a few of Twitters highlighted topics or search using your own keywords to find and start following interesting people relevant to your industry. Use Twitter searchFollow people your followers are following. Once you begin receiving updates from a handful of people, watch to see whom those people chat with by looking at @replies. Maybe it would make sense to follow that person as well.Follow thought leaders and bloggers. See if any of your favorite bloggers are on Twitter. Retweet interesting tweets

Twitter followers

Place Follow button on your websiteMake your tweets useful resources Tweet regularlyEngage

Twitter vocabulary

Twitter Handle: Also known as a username. This is the name you select to represent yourself on Twitter. To Follow: To subscribe to someones updates on Twitter. You do this by clicking the Followbutton on that persons Twitter page (twitter.com/USERNAME). Their updates will be displayed on your homepage. To Follow Back: To subscribe to the updates of someone who has recently started following you. It is not required to follow everyone back, but many people like to as it is courteous. Follower: A person who has subscribed to receive your updates. You can view your total number of followers on your Twitter profile page.

Twitter vocabulary

Update: Also known as a tweet. Each update can be no longer than 140-characters. @Reply: A public message sent from one Twitter user to another by putting @USERNAME anywhere within the body of the tweet. Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the message link on their profile or typing @USERNAME. Think of it as Twitters version of an email/inbox. Twitter Stream: A list of a persons real-time updates. Every time you post an update, it goes into your Twitter stream, which is found on your account page.Tweet-Up: An event specifically organized for Twitter users to meet up and network, usually informally.

Twitter vocabulary

Retweet (RT): To repeat what someone else has already tweeted. Example: Retweet @USERNAME: Check out this cool resource Trending Topics: Words, phrases, or hashtags that are popular (trending) on Twitter at a given time. These can be organized by location and are updated in real time.Promoted Tweets: Tweets that have been supported and promoted by paid marketing efforts.

Tweeting - 140 characters

#Hashtags

Hashtag (#): A Twitter tagging system used to aggregate the conversation surrounding an event, topic, or theme. Hashtags can easily be created by combining a # with a word, acronym, or phrase (#WORD) and used as a tag within tweets. Selecting a hashtag for your own event will be beneficial in a couple of ways During the event, people often use the hashtag while live-tweeting. The hashtag will tag and aggregate the events tweets, building an online conversation around the event.

Twitter updates

Promoted posts now available in SA More of a FB timeline lookMultiple pics can be uploadedBigger pics more visual

Pinterest

Set up account

Navigating the platform

Navigating the platform

Navigating the platform

Navigating the platform

Navigating the platform

Posting and sharing

Growing followers

The more you pin, the more followers you getPinterest follow button on your websiteComment on other pinsConnect to FB and TwitterFind friends from other social networksFollow others

Instagram

Set up account on by downloading the app on your phone.

Post and share on your phone.

Navigating the platform

Navigating the platform

Growing followers

Only post your best photosDont post too many photos at onceUse hashtagsGeo tag your photosLink to FBFollow othersComment on other photosDescribe your photos

LinkedIn

@KCCLAVERIA | KCCLAVERIA.COMTIP #1:Complete your profile. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/110

@KCCLAVERIA | KCCLAVERIA.COMGo for it. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/111

@KCCLAVERIA | KCCLAVERIA.COMTIP #2:Use keywords in your profile. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/112

@KCCLAVERIA | KCCLAVERIA.COMAdd keywords to your professional headline. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/113

@KCCLAVERIA | KCCLAVERIA.COMUse keywords in your summary. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/114

@KCCLAVERIA | KCCLAVERIA.COMMention what experience you have. 115

@KCCLAVERIA | KCCLAVERIA.COMMention clients you have worked with. 116

@KCCLAVERIA | KCCLAVERIA.COMTIP #3:Show off key projects. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/117

@KCCLAVERIA | KCCLAVERIA.COMGo to your experience section and add links to each role. 118

@KCCLAVERIA | KCCLAVERIA.COMLinkedIn will show your projects under each role. 119

@KCCLAVERIA | KCCLAVERIA.COMTIP #4:Connect only with people you know or youve met. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/120

@KCCLAVERIA | KCCLAVERIA.COMConnect with colleagues, classmates, friends or people youve met at networking events. 121

@KCCLAVERIA | KCCLAVERIA.COMTIP #5:Customize your message when inviting people. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/122

@KCCLAVERIA | KCCLAVERIA.COMCustomize this section.123

@KCCLAVERIA | KCCLAVERIA.COMALWAYS.124

@KCCLAVERIA | KCCLAVERIA.COMTIP #6:Post consistently. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/125

@KCCLAVERIA | KCCLAVERIA.COMShare links to industry news and your own work, photos, etc.. 126

@KCCLAVERIA | KCCLAVERIA.COMPosting regularly keeps you on peoples radar. 127

@KCCLAVERIA | KCCLAVERIA.COMTIP #7:Mention people. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/128

@KCCLAVERIA | KCCLAVERIA.COMBut only do it when its appropriate.129

@KCCLAVERIA | KCCLAVERIA.COMTIP #8:Check whos checking your profile. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/130

@KCCLAVERIA | KCCLAVERIA.COMYoull find this at the right-hand side of your LinkedIn feed. 131

@KCCLAVERIA | KCCLAVERIA.COMCheck this section to discover new people to connect with. 132

@KCCLAVERIA | KCCLAVERIA.COMTIP #9:Recommend (awesome) people. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/133

@KCCLAVERIA | KCCLAVERIA.COMShare the love. Dont be shy to leave a recommendation for people youve worked with. 134

@KCCLAVERIA | KCCLAVERIA.COMAlso, dont be shy about asking for recommendations. 135Company Pages

Company Pages

Company Pages

Marketing tips

Make sure that all profiles are completedUse keywordsEngage in groupsPost regularlyMake your interactions personalGive useful info

LinkedIn updates

Promoted posts are available LinkedIn PublisherPics can be uploaded

Tips on growing your SM following

Social is not a hard sellConsistency and timingBe humanDiversityCompetitions & giveaways

Tips on growing your SM following

VisualProfessional vs personalPlanAnalyseSEO

Tips on growing your SM following

Helpful contentEngagementBuild communityBrandingEtiquette Website widgets

Tips on growing your SM following

Friendly toneFollow some influencersKeep updated on SM changesConsider SM adsUse apps like Buffer/HootsuiteEmail signatures

Fundraising, Advocacy and Awareness

Tell your storiesRecruit influencers in your SM circlesCall to actionHashtagsBrand your initiatives

Fundraising, Advocacy and Awareness

Recognize and thank partners, volunteers and donors (tag them)Convey urgencyFocus on impact/showcase successBe creativeAsk clearly

Fundraising, Advocacy and Awareness

Set realistic goalsOffer many ways to participatePromote postsWhat is newsworthy/viral?Look at trends Q & A

Social Media for Social Good


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