http://www.flickr.com/photos/girlish_evil/262225769/in/photostream/
Internet Advertisingon the Edge
Marissa LouieCEO of AD-Village.com@malouie
RIP Good Times…
for Internet Advertising?http://www.flickr.com/photos/balakov/370221198/
Layoff Tracker Sez…
Razorfish down 146 (8%)Federated Media down 7
Adbrite down 40Adzilla down 90 (99%)
http://techcrunch.com/layoffs/ http://www.flickr.com/photos/lieberwirth/530411010/
Ad Network Shutdowns…in niches
Political: Pajamas MediaRSS ads: Yahoo’s
Semantic ads: Peer39’sBehavioral ads: Jellycloud (Congress)
Several smaller ad networks
http://www.flickr.com/photos/fms-sabine/149189399/
http://www.flickr.com/photos/30278749@N05/2837354142/
“Distribution must evolve into a science, as reaching consumers in a
fragmented, personalized environment will become
increasingly complex”
--Razorfish Digital Consumer Behavior Study, Dec. 2008
So, Marissa, WTF…
Why would anybody start an ad company right now?
http://www.flickr.com/photos/georgio/82574880/
OPPORTUNITIES.Ad targeting: room for improvement
Big Wig Attention and Action
Feb: Interactive Advertising Bureau (IAB) issued:
Reach measurement guidelinesStandardization of key industry metricsAgreements to simplify interactive ad operations
http://www.flickr.com/photos/fms-sabine/148610857/in/set-72157601637404933/
Smaller companies need help with ad revenue
Web 2.0: Great product distribution…
l00000ow revenue
THEY NEED:RELEVANT ADSHIGHER PAYING ADShttp://www.flickr.com/photos/sunanwar/3160788875/
“We all come across irrelevant ads, even more now that a) we're entering the equivalent of
an online media recession, and
b) Google needs even more clicks to
feed its profitite (profit appetite)..”-Jay Weintraub, Founder of LeadsCon
http://www.flickr.com/photos/yoshiko314/305668831/
Integration with Social Media
Advertising (+)social media distribution
= $$$http://www.flickr.com/photos/jeremybrooks/3230875948/
The Wheels of Viral Marketing
Action
Planning and
Implementation
PriceContent and Relevancy
“We want to immerse our readers in advertising
experiences.”-Randall Rothenberg, President and CEO of
the Interactive Advertising Bureau (IAB)
http://www.flickr.com/photos/yoshiko314/305668831/
Longer termMobile advertising has 4 billion reach (Web: 800m)
Shift from advertising agencies to online model
MORE publishers hostING their own websites
http://www.flickr.com/photos/yoshiko314/376926598/in/set-72157601019377770/
Mary Meeker’s View of the World in 50 Slides
Digital Advertising’s
FutureMore fully integrated video onlineGains against traditional media
Better quality metricsMore personal sites more ad inventory
ROI-focused ads winPaid brand evangelists
http://www.flickr.com/photos/charlesfuller/28965928/
But all I want is…
Easy-to-use ad search & ad recommendations
Higher-paying ads
http://www.flickr.com/photos/charlesfuller/28965928/
Contact me.Marissa LouieFounder & CEO, [email protected](510) 375-1941
“AD-Village recommends high-paying ads to website publishers”
www.flickr.com/photos/21644167@N04/2877304479
ad-village.com
marissalouie.com
twitter.com/malouie
These slides are posted at slideshare.net/malouie
on your internets
Additional slides
http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/
Service Providers relevant to Advertising
SEO / SEM consultantshttp://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/
Lead Generation
http://www.flickr.com/photos/photo_art/2412682032/
Service Providers relevant to Advertising
Affiliate Marketing
http://www.flickr.com/photos/photo_art/2412682866/in/set-72157600301319270/
Service Providers relevant to Advertising
Brand Engagementhttp://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/
Service Providers relevant to Advertising
http://www.flickr.com/photos/photo_art/2411859477/in/set-72157600301319270/
Service Providers relevant to Advertising
Database Mining
Digital VideoCreators & Editors
http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/
Service Providers relevant to Advertising
Advertising((kisses)) Marketing and PR
http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/
Service Providers relevant to Advertising