Team : Hubba Bubba Bethany Sutton and Lucy O'Mara
Who : mainly targeted at girls but boys also will use this app (anyone interested in shopping and fashion)
What : our app idea is a fashion app aimed at those who like e-shoppping or can’t get to the shops
Where : you can use it anywhere When : you can use it whenever you need it Why : to save time looking for your clothing item,
shop at multiple shops in one place – the online department store!
The 5 W`s
So many people waste time rushing around every shop in town to find ‘the’ item!
There is no way of browing store and trying the clothes on without being in the shop (until now!). When people do shop, they love to do so with friends – now they can
by sharing images of outfits online.
What is the problem?
Questions Where do people shop – online or in shops? Do people spend time trying clothes on…
especially when they have taken time to get ready?
Would it be helpful to get a second opinion about how your clothes look? Maybe from your friends? What if they are busy when you go shopping?
Key Insights People like shopping in groups – with friends. People like getting their friends opinion about
their clothes. People prefer not to try clothes on in a shop –
they have spent time getting ready to go out so messing up their hair/make-up can be frustrating
More and more people are shopping on line – last Christmas saw the biggest ever numbers of online shopping in the UK.
Our team, Hubba Bubba, are creating a helpful app to help anyone who are in need of a clothing item or just want to shop! This will help them get clothing
items they want or need.
Introducing the judges
To view our Elevator Pitch click here.
Our Users
Our users are mainly female, but males will use the app aswell.
Our users can be any age, we will have specific categories of clothes to target different age groups.
The thing that they have in common is an interest in shopping and fashion!
Our app is different to things such as eBay because we have new and improved features on our app such as the part where you take a picture of yourself to try the clothing item on and ebay and other shopping apps don’t include this
There are similar shopping apps on the app store but nothing that is
exactly the same as fashion 4 u it’s a new way of solving the issue and will appeal to many groups of people
Talk about using camera to take picture, importing transparent image
onto photo – trying clothes on!
Profiles of individuals
Prices and checkout data
Rating other’s outfits
Status updates
EXAMPLE Business Model
If you were a monthly user of
fashion 4 you your clothes
delivery would be completely
free.
The App is Free Targeted advertising
‘Fashion For You’ Community
We are going to create our own advertisement and the app will be completely free of charge 1. Social Networking – facebook page,
twitter page, instagram.2. Free to school children for 2 weeks.3. Youtube advertising campaign with links
to a website.
App Design Mock-up
We presented at school and responded to the viewers feedback on the app