© Copyright 2012 - Proprietary and Confidentialwww.ringrevenue.com
www.ringrevenue.com © Copyright 2012 - Proprietary and Confidential
HubSpot: Inbound Call Tracking AppSeptember 27, 2012
© Copyright 2012 - Proprietary and Confidentialwww.ringrevenue.com
Agenda
Introductions What is the HubSpot Inbound Call
Tracking App? How does the App help customers? HubSpot Stats Typical customer questions Demo Questions
© Copyright 2012 - Proprietary and Confidentialwww.ringrevenue.com
What is the HubSpot Call Tracking App?
Launched April, 2012 Found in the HubSpot Marketplace Users download a snippet of javascript for their
site – it’s free to try! The app…
Provides unique phone numbers for businesses to assign to campaigns (search, print, billboards, etc.)
Tracks calls by lead source Provides reporting and analytics to show businesses
how to allocate their media budget
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How Does the App Help Customers?
SMB’s rely on phone calls to gain new customers: Personal interactions More likely to convert business Mobile device usage leads to more phone calls
SMB’s have not had visibility into where calls are coming from, preventing them from being able to make smart decisions about where and how they advertise
HubSpot is the only ad platform of its kind that provides this level of inbound call tracking
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How Does the App Help Customers?
Adding a phone number to an ad increases online conversions by 5-30%
Adding a phone number can increase completion of a lead form by as much as 49%
Phone calls are valuable to businesses Average phone order values 1.5-2X higher than
online 30-50% call-to-conversion rates (compared with
1-3% with clicks)
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Typical Customer Questions
How do I set up the Javascript? We can help as well as provide step-by-step video instruction
What if I go over the 1,000 minute limit? The fee for calls is .10/minute when you hit the 1,000 minute
limit Can I route calls to more than one phone number?
Not at this time Can I have additional dedicated promo phone numbers?
Yes, the fee is $5 per number per month Can I use phone numbers that I already have?
Absolutely, we can provide support documentation for porting numbers
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