• Ineffective CSR Campaigns • Innovative Public Awareness Campaigns • Best Practices for CSR
THE “WE AGREE” CAMPAIGN 1.
Chevron launched the
“We Agree” campaign to highlight the company’s
commitment to clean energy, and
the community.
THE DETAIL THEY CONVENIENTLY FORGOT:
It was spoofed. To say it backfired is an understatement. Lesson Learnt: Don’t underestimate the intelligence of the consumer.
KFC’S “BUCKET FOR THE CURE” CAMPAIGN
2.
For each pink bucket of chicken purchased, KFC will donate 50 cents to fight breast cancer.
WHAT THEY ADVERTISED :
THE DETAIL THEY CONVENIENTLY
FORGOT:
Eating fatty foods
increases the risk of breast
cancer.
KFC launched the “Bucket for a Cure” campaign to improve its brand name as a socially responsible organization. Customers saw through the act. Lesson Learnt: Know what you can sell and what you can’t.
MODI’S “Clean India” Mission 3.
WHAT THEY ADVERTISED :
Clean the streets, roads and
infrastructure of the country.
THE DETAIL THEY FORGOT TO ADD:
Only celebrities showed up to the party. They forgot to invite the public.
LESSON LEARNT:
All publicity and no work makes Jack a dumb boy.
INNOVATIVE PUBLIC AWARENESS CAMPAIGNS
ORGAN DONATION
PRESERVATION OF ENDANGERED SPECIES
ANTI-IGNORANCE
ANTI-SMOKING AWARENESS
CHILD ABUSE
1. Simple doesn’t mean stupid
2. Create measurable goals
3. Engage your stakeholders
4. Don’t mindlessly copy.
Know what works for
you.
5 NON PROFITS MAKING A WORLD OF DIFFERENCE
Provides assistance to children and mothers in developing countries.
1. United Nations Children's Fund (UNICEF)
2. Human Rights Watch (HRW)
Advocacy on basic human rights
3. WikiLeaks
Publishes secret information, and news leaks from
anonymous sources.
4. Greenpeace
Campaigns on world-wide environmental issues
5. Doctors Without Borders
Provides basic health care to all people
I IMPACT INDIA SOCIAL IMPACT COMMUNICATION SOLUTION