WORKBOOK
Me
My name is...
I have connected with...
This weekend I want to...
My purpose is...
My intention is...
My favorite toy when I was 5 was...
My buddy’s name is I am going to support my buddy by...
I have connected with...
I have connected with...
I have connected with...
I have connected with...
I have connected with...
I have connected with...
I have connected with...
I have connected with...
I have connected with...
I have connected with...
I have connected with...
My team is...
MM
Connects
Cosmology
Essence
Human Nature
What were you born to do? What is your reason
for existing? What special sauce do you bring to any situation? Where do you
serve best?
So what is the point of human existence?
Why are we here? What are we born to
do?
When are you most in your element? When have you resonated with the best part of
human nature? What have you learnt on
your journey to teach others?
How do you see the nature of reality? How is the cosmos
structured?
Purpose
Spiral 0
Purpose
Vision & Values
Skills & Talents
IntentionWhat is your focused
strategic intent? What (emerging) need do you want to solve in the next 2-3 years?
With this purpose in mind, what value do you offer the world -
unique skills, experiences, talents
and capacities? Where do you have virtuosity?
Harnessing these, what is your vision for a better world in 5-7 years time in the
context of the world’s problems? What 4
qualities do you value most in this vision?
What is your reason for existing? What
special sauce do you bring to any
situation? Where do you serve best?
Spiral 1
The Problem
Breakthrough Opportunity
Conventional Mindset
Conventions /Assumptions
ConventionalExplanation
Breakthrough Insights
Breakthrough Proposition
Breakthrough Mindset
It is too costly to scale empowerment
training / coaching to those in need
Lack of empowerment leading to unemployment, under-achievement, stress
etc.
To scale we need to train millions of empowerment professionals
Experts (professionals)
vs. Users
Peer to peer leadership frameworks
WECREATE Toolkit
Given the right tools, peers can empower
each other
We are all experts at
human development
Myth Busting
The Problem
Breakthrough Idea
Conventional Mindset
Conventions /Assumptions
ConventionalExplanation
Breakthrough Insights
Breakthrough Proposition
Breakthrough Mindset
Myth Busting
6
Elements of Value
OPTIMAL
Value Recombination
7
Optimal
The Elevating Pitch
For , who needs or desires
but ,
is a that .
Unlike , the offering
so
8
.
What is the problem (in human terms)?
What is the key breakthrough proposition? For Who; What; How; When?
What are the myths or conventions underlying these?
What are the breakthrough insights?
Which vested interests, influencers and power players could become collaborators in creating positive transformation?
What are the key sweet spots in the system that must be targeted beyond simply the value proposition?
How could you increase accessibility, availability, usability or enjoyability of existing value propositions which meet the need?
What would you have to deliver less of to create more scale or accessibility? How could users deliver some or all of the value proposition?
What are the root causes of the problem?
What is the win win win for ensuring this happens?
What is the breakthrough idea?
Breakthrough Concept
9
Intention
Breakthrough Idea
Breakthrough Insights
What it is product / service and what it will do? How will
people use it? What is its form, function and
features?
What do you know about the space that is unique and runs contrary to your competitors and
historical convention?
What would transform the system
at scale?
BreakthroughProposition
Spiral 2
What is your focused and strategic intent?
What (emerging) need do you want to solve in the next 2-3 years? Why is it not being solved by your
competitors?
10
Impact Model Canvas
Growth Systems
What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over
time to achieve our goals?
Growth Systems
What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over
time to achieve our goals?
Growth Systems
What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over
time to achieve our goals?
Growth Systems
What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over
time to achieve our goals?
Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do
we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?
Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do
we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?
Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do
we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?
Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do
we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?
Culture & Character
How do people have to behave during ‘business as
usual’ to deliver on the Activities, Resources &
Partnerships? How does this connect with our values, vision and org
intent? What ownership structures do you need to ensure congruence and
maximize impact?
Collaboration
Who are our key collaborators without
which we could not achieve our strategy? What power
players can we bring on board to deliver change at
scale? Which Resources and Activities do they bring? What are their
motivations for collabortion? What could
get in the way?
Collaboration
Who are our key collaborators without
which we could not achieve our strategy? What power
players can we bring on board to deliver change at
scale? Which Resources and Activities do they bring? What are their
motivations for collabortion? What could
get in the way?
Actions
What Activities do our Value Propositions
require? Our Delivery Channels? Our Fundraising
Strategy? Our Growth Strategy? What do we have
to do to keep our collaboration and networks
intact? Our culture healthy?
Value Proposition
What value do we deliver to the user? What benefits
are we making more accessible, usable or
enjoyable? How is this different from our
‘competitors’? What are the mission-critical elements of the user
experience?
ChannelsDistribution &
Marketing
Through which Channels are we going to reach and keep in communication with our users? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?
Users
For whom are we creating value? What needs are we focused on relieving? What problems are we helping to
solve?
Users
For whom are we creating value? What needs are we focused on relieving? What problems are we helping to
solve?
Locality
What is the local context? What impacts user beliefs,
values and behaviors? What are existing
behaviours & cultural codes we can tap into or piggy-
back on?
Culture & Character
How do people have to behave during ‘business as
usual’ to deliver on the Activities, Resources &
Partnerships? How does this connect with our values, vision and org
intent? What ownership structures do you need to ensure congruence and
maximize impact?
Collaboration
Who are our key collaborators without
which we could not achieve our strategy? What power
players can we bring on board to deliver change at
scale? Which Resources and Activities do they bring? What are their
motivations for collabortion? What could
get in the way?
Collaboration
Who are our key collaborators without
which we could not achieve our strategy? What power
players can we bring on board to deliver change at
scale? Which Resources and Activities do they bring? What are their
motivations for collabortion? What could
get in the way?
Actions
What Activities do our Value Propositions
require? Our Delivery Channels? Our Fundraising
Strategy? Our Growth Strategy? What do we have
to do to keep our collaboration and networks
intact? Our culture healthy?
Value Proposition
What value do we deliver to the user? What benefits
are we making more accessible, usable or
enjoyable? How is this different from our
‘competitors’? What are the mission-critical elements of the user
experience?
ChannelsFunding & Advocacy
Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?
Funders
Who are our most important donors and
funders? What needs are they focused on meeting?
Funders
Who are our most important donors and
funders? What needs are they focused on meeting?
Locality
What is the local context? What impacts user beliefs,
values and behaviors? What are existing
behaviours & cultural codes we can tap into or piggy-
back on?
Culture & Character
How do people have to behave during ‘business as
usual’ to deliver on the Activities, Resources &
Partnerships? How does this connect with our values, vision and org
intent? What ownership structures do you need to ensure congruence and
maximize impact?
Collaboration
Who are our key collaborators without
which we could not achieve our strategy? What power
players can we bring on board to deliver change at
scale? Which Resources and Activities do they bring? What are their
motivations for collabortion? What could
get in the way?
Collaboration
Who are our key collaborators without
which we could not achieve our strategy? What power
players can we bring on board to deliver change at
scale? Which Resources and Activities do they bring? What are their
motivations for collabortion? What could
get in the way?
Actions
What Activities do our Value Propositions
require? Our Delivery Channels? Our Fundraising
Strategy? Our Growth Strategy? What do we have
to do to keep our collaboration and networks
intact? Our culture healthy?
Value Proposition
What value do we deliver to the user? What benefits
are we making more accessible, usable or
enjoyable? How is this different from our
‘competitors’? What are the mission-critical elements of the user
experience?
ChannelsFunding & Advocacy
Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?
Funders
Who are our most important donors and
funders? What needs are they focused on meeting?
Funders
Who are our most important donors and
funders? What needs are they focused on meeting?
Globe
What is the global context within which we are
working? What impacts potential and current
donor beliefs, values and behaviors?
Culture & Character
How do people have to behave during ‘business as
usual’ to deliver on the Activities, Resources &
Partnerships? How does this connect with our values, vision and org
intent? What ownership structures do you need to ensure congruence and
maximize impact?
Collaboration
Who are our key collaborators without
which we could not achieve our strategy? What power
players can we bring on board to deliver change at
scale? Which Resources and Activities do they bring? What are their
motivations for collabortion? What could
get in the way?
Collaboration
Who are our key collaborators without
which we could not achieve our strategy? What power
players can we bring on board to deliver change at
scale? Which Resources and Activities do they bring? What are their
motivations for collabortion? What could
get in the way?Resources
What Resources (stuff, people, infrastructure) does out Value Proposition require? Our Delivery Channels? Our Funding Channels? Our Fundraising Strategy? Our Growth Strategy? Our partnerships?
Value Proposition
What value do we deliver to the user? What benefits
are we making more accessible, usable or
enjoyable? How is this different from our
‘competitors’? What are the mission-critical elements of the user
experience?
ChannelsFunding & Advocacy
Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?
Funders
Who are our most important donors and
funders? What needs are they focused on meeting?
Funders
Who are our most important donors and
funders? What needs are they focused on meeting?
Globe
What is the global context within which we are
working? What impacts potential and current
donor beliefs, values and behaviors?
People, Planet, Play Costs
What social and environmental costs are a
direct or indirect outcome of our Key Activities and Key
Resources? How can we mitigate against this?
People, Planet, Play Costs
What social and environmental costs are a
direct or indirect outcome of our Key Activities and Key
Resources? How can we mitigate against this?
Financial Costs
What are the most important costs inherent in our delivery model? Which Key Resources are most
expensive? Which Key Activities are most expensive? What do we need to invest in to ensure our purpose is
achieved?
Financial Costs
What are the most important costs inherent in our delivery model? Which Key Resources are most
expensive? Which Key Activities are most expensive? What do we need to invest in to ensure our purpose is
achieved?
Revenue Streams & Pricing
What are our revenue streams? What prices are we charging? What value are our funders / donors / users
really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even
target?
Revenue Streams & Pricing
What are our revenue streams? What prices are we charging? What value are our funders / donors / users
really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even
target?
Revenue Streams & Pricing
What are our revenue streams? What prices are we charging? What value are our funders / donors / users
really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even
target?
People, Planet, Play Impacts
What outcomes do we value most for our target users? What behaviours and beliefs do we want to change?
How can we measure these accurately and cost-effectively? Is there a way to include measurement
within the user experience?
People, Planet, Play Impacts
What outcomes do we value most for our target users? What behaviours and beliefs do we want to change?
How can we measure these accurately and cost-effectively? Is there a way to include measurement
within the user experience?
Impact Model Canvas
Growth SystemsGrowth SystemsGrowth SystemsGrowth Systems Brand StrategyBrand StrategyBrand StrategyBrand Strategy
Culture & Character
CollaborationsCollaborations Actions Value Proposition
ChannelsDistribution &
Marketing
UsersUsers LocalityCulture & Character
CollaborationsCollaborations Actions Value Proposition
ChannelsFunding & Advocacy
FundersFunders
LocalityCulture & Character
CollaborationsCollaborations Actions Value Proposition
ChannelsFunding & Advocacy
FundersFunders Globe
Culture & Character
CollaborationsCollaborations
Resources
Value Proposition
ChannelsFunding & Advocacy
FundersFunders Globe
People, Planet, Play Costs
People, Planet, Play Costs
Financial CostsFinancial Costs Revenue Streams & PricingRevenue Streams & PricingRevenue Streams & Pricing People, Planet, Play ImpactsPeople, Planet, Play Impacts
12
DisruptiveProposition
Scale Model
Revenue Model
How will value be delivered and scaled?
What assumptions have you made about
this?
What are all the funding and revenue streams? How can you leverage your
value / assets? Who will you charge and
how much?
What positive service will you deliver for
society, the environment and the
flourishing of the team?
People Planet Play Model
What it is product / service and what it
will do?Prototype
Spiral 3
MVP
13
STA
GE
FOCU
SKE
Y Q
UES
TIO
NS
THE
PRO
JECT
1CO
NN
ECTI
ON
THE
PRO
BLEM
, TH
E N
EED
OR
DES
IRE
AN
D W
HY
IT IS
IMPO
RTA
NT
IN H
UM
AN
TER
MS
FOR
YO
U &
A
FLO
URI
SHIN
G
SOCI
ETY
Wha
t is
the
pro
blem
or
nee
d?
Wha
t is
you
r in
ten
tion
aro
un
d it
? H
ow m
an
y p
eop
le
have
it?
Wha
t a
re t
he m
ost
shoc
kin
g f
act
s a
nd
fig
ure
s? C
an
you
tel
l us
abo
ut
one
per
son
who
is s
uff
erin
g?
How
doe
s th
at
feel
d
eep
wit
hin
you
? W
hy m
ight
thi
s re
son
ate
w
ith
ma
ny
mor
e p
eop
le?
Why
sho
uld
we
list
en t
o yo
u?
Why
are
you
invo
lved
? H
ow
doe
s it
imp
act
you
? W
hat
is a
t st
ake
for
yo
u?
Wha
t a
re y
our
pa
st s
ucc
esse
s th
at
rela
te t
o th
is is
sue?
Wha
t is
the
hea
dli
ne
keep
ing
us
list
enin
g?
2CO
NTE
XT
WH
Y CU
RREN
T O
R PR
EVIO
US
SOLU
TIO
NS
HAV
E FA
ILED
TO
SO
LVE
THE
PRO
BLEM
W
ITH
IN T
HE
CULT
URA
L CO
NTE
XT
Wha
t ha
s a
lrea
dy
been
tho
ug
ht o
f th
at
has
fail
ed?
Wha
t a
lrea
dy
exis
ts b
ut
is n
ot
ava
ila
ble,
usa
ble
or e
njo
yabl
e en
oug
h fo
r a
m
ass
sol
uti
on?
Whe
re h
ave
all
you
r ‘c
omp
etit
ors’
got
to?
Wha
t m
odel
s of
ch
an
ge
have
bee
n a
pp
lied
(a
nd
whe
re h
ave
th
ey g
one
wro
ng
)?
3CO
NVE
NTI
ON
S
THE
ASS
UM
PTIO
NS,
BE
LIEFS
AN
D M
YTH
S A
BOU
T H
UM
AN
N
ATU
RE &
TH
E W
ORL
D T
HAT
O
RIG
INAT
E TH
E PR
OBL
EM
Wha
t a
re t
he u
nd
erly
ing
ass
um
pti
ons
tha
t or
igin
ate
the
pro
blem
? W
hat
are
the
thi
ng
s ev
eryo
ne
thin
ks t
hat
are
act
ua
lly
the
root
ca
use
s of
the
pro
blem
? W
hat
are
the
key
re
aso
n’s
tha
t ot
her
peo
ple
’s m
odel
s d
o n
ot
wor
k? W
hat
pa
rt o
f th
e cu
rren
t st
ory
is n
o lo
ng
er w
orki
ng
?
4CO
NSC
IOU
SNES
S SH
IFT
THE
INSI
GH
TS,
CREA
TIVE
LEA
PS &
BR
EAKT
HRO
UG
H
THIN
KIN
G O
F TH
E TE
AM
How
do
you
see
thi
ng
s d
iffe
ren
tly?
Wha
t is
yo
ur
insi
ght
into
hu
ma
n n
atu
re o
r th
e w
orld
tha
t op
ens
up
a n
ew p
ossi
bili
ty?
Wha
t is
you
r ep
ipha
ny?
5CO
NCE
PT
THE
SOLU
TIO
N
DES
IGN
& IT
S BU
SIN
ESS
&
DEL
IVER
Y M
OD
ELS
&
ROA
DM
AP
Wha
t is
the
ess
ence
of
you
r id
ea o
r p
roje
ct
(or
the
ques
tion
you
wa
nt
to in
vest
iga
te /
a
nsw
er)?
Wha
t, f
or w
ho, w
hen
, whe
re?
How
is it
des
ign
ed t
o w
ork
for
rea
l-p
eop
le?
How
wil
l the
y u
se it
? H
ow c
an
it b
e su
sta
ina
ble?
Sca
lea
ble?
Wha
t is
a
pro
toty
pe
an
d M
VP
for
the
con
cep
t?
Lon
ger
ter
m, w
hat
is t
he r
oad
ma
p f
or
seiz
ing
the
op
por
tun
ity?
6CO
NVI
CTIO
NTH
E PU
RPO
SE,
VISI
ON
& S
TRAT
EGY
FOR
EXEC
UTI
ON
Wha
t is
the
pu
rpos
e of
the
pro
ject
or
ente
rpri
se?
Who
is t
he t
eam
tha
t ha
s co
nvi
ctio
n t
o ex
ecu
te?
Wha
t is
the
des
ired
st
ate
of
the
syst
em a
ccor
din
g t
o yo
ur
visi
on?
Wha
t a
re y
ou r
esol
ved
to
do
as
spec
ific
op
era
tin
g a
nd
bra
nd
/ f
un
dra
isin
g
stra
teg
ies
to g
et t
here
?
7CO
NCR
ETE
IMPA
CT
THE
DES
IRED
STA
TE
ALO
NG
WIT
H
QU
AD
RUPL
E BO
TTO
M-L
INE
IMPA
CT M
EASU
RES
INCL
UD
ING
NEW
BE
HAV
IORS
&
PATT
ERN
S CR
EATE
D
How
doe
s it
, or
cou
ld it
, ha
ve a
n im
pa
ct?
Wha
t a
na
log
ies
or p
ara
llel
s ca
n y
ou d
raw
on
to
dem
onst
rate
it?
How
wil
l you
m
easu
re t
his
imp
act
? W
hat
new
beh
avi
ors
an
d p
att
ern
s d
o yo
u h
ope
to c
rea
te?
How
d
oes
this
bri
ng
abo
ut
the
pre
ferr
ed s
tate
of
the
syst
em in
you
r vi
sion
? W
hat
othe
r im
pa
cts
do
you
exp
ect?
Wha
t is
the
siz
e of
p
ie a
nd
the
sli
ce o
f p
ie?
How
ca
n y
ou b
rin
g
it t
o li
fe in
wor
ds
or im
ag
es?
Wha
t d
o yo
u
wa
nt
from
the
list
ener
? W
hat
is t
he c
all
to
act
ion
?
Impa
ct S
tory
14