© 2011 Networked Insights1
What Real Time Data can teach you about your audience?
© 2011 Networked Insights2
Who’s got more school spirit?
© 2011 Networked Insights3
Who’s Tops with Males, Moms & Techies?
© 2011 Networked Insights4
What do IAB members talk about?
© 2011 Networked Insights4
© 2011 Networked Insights5
Content you talk about…
© 2011 Networked Insights6
What TV Shows do IAB Marketers like?
© 2011 Networked Insights7
Incorrect!
Dexter 1Glee 2Mad Men 3American Idol 4True Blood 5Fringe 6The Walking Dead 7Chuck 8The Office 9The Voice 10
© 2011 Networked Insights8
What Movies do IAB Marketers like?
© 2011 Networked Insights9
Incorrect!
Harry Potter and the Deathly Hallows Part 2 1Transformers: Dark of the Moon 2Thor 3Captain America: The First Avenger 4Pirates of the Caribbean: On Stranger Tides 5Cars 2 6Rise of the Planet of the Apes 7Fast Five 8Bridesmaids 9The Hangover Part II 10
© 2011 Networked Insights10
What Band does IAB Marketers talk about?
© 2011 Networked Insights11
Incorrect!
Lady Gaga 1Arcade Fire 2Justin Bieber 3Eminem 4Esperanza Spalding 5Katy Perry 6Rihanna 7Train 8Mumford & Sons 9Beyonce 10
© 2011 Networked Insights12
What Celebs do IAB Members talk about?
© 2011 Networked Insights13
Incorrect!
Jennifer Lopez 1Angelina Jolie 2Rihanna 2Brad Pitt 4Jon Hamm 5Jennifer Aniston 6Kim Kardashian 7George Clooney 8Sarah Jessica Parker 9Reese Witherspoon 10
© 2011 Networked Insights14
Coming soon… More detailed report via email and available at NetworkedInsights.com/IAB
Paul Dunay
CMO
Networked Insights
646.545.3888
