IATA Business Travel Summit 2017
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IATA Business Travel Summit 2017World Financial Symposium 2014
IATA Business Travel Summit
30 – 31 May 2017 IATA Geneva Conference Center– Geneva, Switzerland
IATA Business Travel Summit 2017World Financial Symposium 2014
Recap of day 1
Paul Tilstone,Managing Partner, FESTIVE ROAD
IATA Business Travel Summit 2017World Financial Symposium 2014
NDC Program brief & Engagement
update
Yanik Hoyles,NDC Program Director
IATA
Together, let’s build
airline retailing.
-
Why NDC?
To modernize the way air products
are retailed to travel agents,
corporations and travelers.
What is NDC?
A travel industry-supported
program for the development and
adoption of a new data
transmission standard.
Who will benefit from NDC?
• Full-service and low-cost airlines
• Content aggregators & travel agents
• Corporate buyers and travelers
Reminder
IATA Business Travel Summit 2017World Financial Symposium 2014
Your reference points across the value chain
IATA Business Travel Summit 2017
The value chain is
engaged.
5th
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113
120+
The standard is maturing
PADIS 17.1 available
250
Innovation is on the move
4 Hackathons with 250 Developers,
200,000 API calls & 50+ Ideas
Business travel sees value
+120 delegates including TMCs,
corporate buyers registered to the
2nd Business Travel Summit.
Airlines are adopting
113 airlines have confirmed to have
plans to adopt, incl. 35 Live today
IT providers are engaged
44 IT providers and aggregators
are now NDC-certified.
Actual
Forecast
NDC capable airlines:
Share of total
IATA member
passenger boarded
By 2020: airlines representing 80% of IATA member passengers boarded will be NDC capable
NDC airline capability to reach critical mass
2017 IATA
Target:
45 airlines
Many IT players are
now building
solutions for NDC
Airlines Technology
AirGateway
Amadeus
APG
ATPCO
Conztanz
Caravelo
Datalex
Farelogix
Flyiin
Forever Flying
Hewlett Packard
Enterprise
Hitit
IBS
Indra
Information
Systems
Associates
JR Technologies
Maureva
Navitaire
44• 34 IT Providers - Capable
• 9 Aggregators - Certified
• Incl 5 Start ups
On Travel Solutions
Openjaw
Pribas
Proavos
Quadlabs
RedApplenet
Reserve
Sabre
Shanghai Aqueduct
Information Technology
Shree Partners
"Sirena-Travel" JSC
SITA
Skyscanner
TPConnects
Travelfusion
Travelport
Travelsky
Vayant
Verteil Technologies
XML Travelgate
IATA Business Travel Summit 2017World Financial Symposium 2014
Trade & Corporate:
2017 tipping point
-
• Travel agencies/OBTs• Growing awareness
• Mid-sized UK TMCs announcements
• Larger TMCs start to share deployment
plans
• Corporates• TMAG Europe & US
• Requests for Pilots
• Vision for future distribution
• Metasearch• Skyscanner white paper
• OTAs vs Meta ?
IATA Business Travel Summit 2017World Financial Symposium 2014
Airline Strategy & Implementation
around NDC
Johannes Walter, Head of Distribution, Global Market Management,
Lufthansa Group
IATA Business Travel Summit 2017World Financial Symposium 2014
Airline Strategy & Implementation
around NDC
Bruno Fisher, Senior NDC Project Manager,
Air France / KLM
The NDC opportunity
Innovation Value selling
Consistency Efficiency
Differentiate vs. commoditize
The benefits ofa standard
One single source of offer
New opportunities in product development
Roadmap
Air France KLM NDC solution is under development
Offer and order management
Published and corporate offer
Ancillaries
Change & refund
Payment via CC and BSP settlement
Using standard 17.1
Ambition is to be certified Level 3 by end 2017
.
Ambition: use NDC to further grow AF KL’s relevance to business travel
Parallel to API progress, development of NDC enabled product attributes
Targeted, comprehensive, enriched
NDC enabled benefits
Account specific offers
Corporate recognition from time of offer creation
Bundled offers, including third party content
Rich media to support policy compliance
Where NDC and corporate will meet
IATA Business Travel Summit 2017World Financial Symposium 2014
Airline Strategy & Implementation
around NDC
Tye Radcliffe, Director Distribution,
United Airlines
45% of adults state that their smartphone is their
primary computing device – 66% suffer from “Nomophobia:” anxiety
driven by distance from connected device.
LAPTOP/TABLET WEARABLES
SMART TVAUTOMOTIVE ONBOARD
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Our customers are getting used to modern retailing
And smart homes and devices are just the beginning
Artificial Intelligence in here to stay
Current messaging standards limit retailing capabilities
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Customer
GDS
Agency TMCOTA
United
Schedules Availability Airfare
GDSs build customer offers and
offload some processing from
airline systems:
Building itinerary options using
schedule files
Pricing itineraries using filed fares
from ATPCO
Obtaining seat availability through
cache, direct polling or using custom
calculators
Traditional distribution efficiently provides anonymously priced itinerary results,
but doesn’t easily lend itself to dynamic merchandising and personalized offers
Today’s model is not focused on merchandising
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Direct channel bookings have
dramatically higher merchandising
revenue at booking than do indirect
channel bookings
Airlines pursue direct channel booking
strategy to maximize merchandising
revenue and minimize costs
Airlines need to modernize capabilities
in collaboration with GDSs and TMCs to
more effectively enable personalized
offers to customers
Illustrative, not to scale
How can NDC help?
Enables a customer-centric shopping experience in the travel
agency channel
NDC XML messages support rich content
Gives travel agents the opportunity to sell ancillary services
Ability to provide real-time, dynamic offers
Customers should be able to have a consistent shopping
experience, wherever they shop for travel
Ability to buy additional products and services
Ability to be recognized and receive personalized offers, or
shop anonymously
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Airline Distribution TomorrowDynamic Airline Shopping
Airline Distribution TodayPush content via 3rd parties to GDS
NDC Overview
New Distribution Capability (NDC) is an IATA-led industry initiative to develop an XML-
based language standard for communications between airlines and third party systems.
Implications
• Better information – Enhances ability to present dynamic, rich, consistent, and relevant information across all channels
• Better partnerships – Removes legacy messaging and system barriers to expand travel agency servicing capabilities
• Better products and processes – Enables increased scope and speed for delivering customer-focused innovations
Airline
ATPCO (Fares)
OAG (Schedules) GDS
AgencyTMCOTA
Customer
Airline CRSEdifact / TTY
ATPCO (Fares)
OAG (Schedules)
GDSAgency
TMCOTA
Customer
Airline CRSEdifact / TTY
Corporate Tools
Ancillary Content
NDC XML Connections
(Authenticated, Personalized
Dynamic)
Shopping Engine
Airline
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Where is United with NDC?
United has been a part of NDC since the beginning
Major supporter of Resolution 787
Member of the IATA PDMG
Chair of the IATA NDC Working Group
Chair of the IATA PSC
First large-scale deployment of a production-scale implementation
to sell dynamically-priced Economy Plus seats through Amadeus
Working to implement technology to support additional NDC pilots
in Q4’17
United is also a participant in the IATA One Order group
We support industry modernization initiatives that help us
move away from legacy documents and processes
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