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IBM Cloud:
Build It and They Will Come: the future belongs to dynamic private and hybrid clouds
Renato Putini,Software Technical Sales Manager, IBM Cloud & Smarter Infrastructure
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A working definition
• Cloud (n) On-demand compute with consumptive billing
On-demandRapidly provisioned services
ComputeServers, network, storage, firewalls, ancillary services
Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly
• The initial model – virtualized multi-tenancy computing – does not meet the requirements for all applications and use cases
• For broadest applicability, user-selectable levels of performance and isolation are required
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Cloud is a $1.5B marketplace in Canada that’s growing at 28% to $4.0B in 2017. How will you take advantage to be more competitive in your market?
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Leading organizations are achieving competitive differentiation and improving their top and bottom lines with Cloud.
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Whose cloud powers 240,000 more websites than Amazon and Google? Combined. Who’s the market leader in Canada?
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Many clients are already on the way to cloud with consolidation and virtualization efforts
CONSOLIDATEPhysical Infrastructure
CLOUDDynamic provisioning for workloads
VIRTUALIZEIncrease Utilization
STANDARDIZEOperational Efficiency
AUTOMATEFlexible delivery & Self Service
Ready the In
frastru
cture
Traditional IT
Movement from traditional environments to Cloud One Step or An Evolution
6
En
erg
y/coo
ling
costs
Ca
pE
x costs
Op
era
tion
s costs
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IBM Cloud
Business Processas a Service
Enabling business transformation
Business ProcessSolutions
Application Application Application Application Application
Softwareas a Service
Marketplace of high value consumable business applications
Platformas a Service
Composable and integrated application development platform
Infrastructureas a Service
Enterprise class, optimized infrastructure
ExternalEcosystem
Industry CollaborationHuman
ResourcesBig Data & Analytics
Commerce Marketing
Development
Big Data & Analytics
Security Integration Mobile SocialTraditionalWorkloads
Built using open standards
Compute Storage Networking
Built using open standards
SmarterCommerce
SmarterAnalytics
SmarterCities
SmarterWorkforce
Watson solutions
Software solutions
MiddlewaresolutionsPureApplication
SOFTLAYER
IBM SmartCloudEnterprise +
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Clients are moving applications and workloads to the Cloud
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Extend enterprise apps with mobile
Test and learn – rapid experimentation
Optimization: Dev/Test, Offloading, Etc.
Market Expansion and Globalization
ononSystem Service
Using Hybrid Cloud Options Together Strategically
Off-PremOn-Prem
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Defined PatternsServices
ComposableServices
BusinessServices
InfrastructureServices
A True Composable Business Requires Multiple Services
SaaSSaaS
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Strategize how to use cloud to drive revenue growth and efficiencies
Build and run your private or hybrid cloud
Utilize cloud services delivered from IBM Cloud
Data Center Expansion
SoftLayer Acquisition
Acquisition Investment
SaaS OfferingsCloud software development
IBM has invested in Cloud and created a comprehensive portfolio to help customers achieve this balance
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Focus on your application, while PureApplication automates the application lifecycle to accelerate time to market, simplify IT and lower TCO
From: MANUAL
Roll Your Own
To: AUTOMATED
Time to Value, Simplicity & Lower TCO
OS
On-Prem Off-Prem
MANUAL• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling
MANUAL• Provisioning• Monitoring• Maintenance• SW Scaling
AUTOMATED• HW Scaling
PureApplication Service
PureApplication System
AUTOMATED• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling onon
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IBM PureApplication System integration by design
Optimizes the complete solution stack:
• All hardware and software components factory integrated and optimized
• Virtualized across the stack for efficiency
• Unified management, monitoring & maintenance
• Integrated and elastic application and data runtimes
• Application patterns allocate system and application resources for optimal performance, security and reliability
ServersStorage
Networking
Virtualization
Management
Development
Middleware
DeploymentApplications
With PureApplication System & Patterns, you can deliver applications & new projects with:
• 30X faster application deployments
• 76% less time
• 60% better price/performance
• lower skills requirements
• fewer errors
• greater control & governance
• elastic-SLA-driven scaling
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No organization can get there instantaneously…Challenge is to balance optimizing existing systems with innovation
fuels investments in
innovation
drives need for continuous
optimization
InnovationOptimization
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IBM has capabilities across the spectrum of users delivered as SaaS, PaaS, IaaS
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
IBM Service Engage
Cloud Services Platform Codename: BlueMIx
Cloud deliveredmiddleware services
SOFTLAYER
Software defined environmentsInfrastructure solutions
Public. Private. Dynamic Hybrid.
Cloud Orchestrator
IBM Service Engage
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Infrastructure-as-a-Service(IaaS)Infrastructure-as-a-Service(IaaS)
VMWareVMWare
OrchestrationOrchestration
PatternsPatternsImage ManagementImage Management
Dev ToolsDev Tools
Monitor
Backup & Restore
Security Compliance
Monitor
Backup & Restore
Security Compliance
Self-Service CatalogSelf-Service Catalog
KVMKVMEC2EC2 PowerPower SoftLayerSoft
LayerHyper-VHyper-V z/VMz/VM
Future ReleasesCurrent Release
Clo
ud
Mar
ketp
lace
IBM Cloud Management Architecture
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Introducing IBM BluemixDelivering a Composable Services development and runtime environment
Run Your AppsThe developer can chose any language runtime or bring their own. Just upload your code and go.
DevOpsDevelopment, monitoring, deployment and logging tools allow the developer to run the entire application
APIs and ServicesA catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes.
Cloud IntegrationBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.
Built on IBM SoftLayerRuns on top of IBM’s leading infrastructure as a service.
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Bringing together IBM’s capabilities with Business Partners, ISVs and open source provides a rich ecosystem for application development
Built on OPEN Cloud Foundry technology
Runs on
Your services IBM services
Private services Public services
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Your Web & Mobile Database Application Challenges?
Uncertainty & Risk
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DIY vs. Hosted DB vs. DBaaS
Guaranteed No Guesswork Smallest Risk Greatest Productivity
HardwareHardware
SoftwareSoftware
AdminAdmin
DesignDesign
SoftwareSoftware
AdminAdmin
DesignDesign
DesignDesign
DIY Hosted DBaaS
Gues
swor
k, O
verh
ead,
Ris
k
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Why Companies Use Cloudant DBaaS
Scales massively & elastically• Handle millions of daily active users
Guaranteed performance & up time• Removes risk of project & SLA delivery failure
More agile development for web & mobile• No rigid schemas to slow development
Managed for you 24x7• Stay focused on new development, not DB
administration
Build More. Grow More. Sleep More.
Cloudant empowers clients from all verticals to get their applications to market faster in a cost-effective, hassle-free delivery model with guaranteed performance and support.
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IBM Service Engage
LearnLearn ExploreExplore
TryTry
BuyBuyExtendExtend
SupportSupport
Delivery Excellence
Modern User Experience
On-prem and SaaS------
IBM is the only vendor providing on-prem, as-a-Service, and a hybrid experience
Service Engage by the Numbers33,207 total visitors on Service Engage7,296 demos provisioned194 customer free trials
Why Service Engage
•Engage clients and partner via live guided demos available 24x7
•POC your clients … start a POC in 30 minutes, anywhere your client wants
•Extend what your clients are already buying at lower total cost via Software as a Service
•Accelerate the close
Service Engage enables clients to operate SaaS Solutions for:
•IT Service Management
•Workload Automation
•Application Performance Management
• Internet of Things
• Inventory Insights
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Next Steps
1. Join me in the Social Café to continue the conversation.
2. Visit http://www-01.ibm.com/software/tivoli/?lnk=mprSO-tivo-usen for additional information.
3. Download additional Cloud content from the tablets in the Social Café.
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Backup
IBM Confidential
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IBM Next Generation Cloud Platform
External Ecosystem
Marketplace App
API
Services
API
Analytics
API
Commerce
API
Collaboration
API
Location
API
Data
APIAPI
Workload definition, optimization and orchestration
Software-defined compute Software-defined storageSoftware-defined
networking
Resource abstraction and optimization
Traditional workloads
Services and composition patterns API and integration services
Solutions
DataMobileDevelopment OperationalApplication
servicesSecurity…
Softwareas a Service
API economy
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Cloud Platform ServicesIBM, Open Source and Third Party APIs
Mobile App Management
Dev Ops
Java Liberty Ruby on Rails
Node.js “Bring Your Own
Buildpack”
IBM Relational Database
IBM JSON Database
Mongo DB PostgreSQL Mobile Data
Mobile Sync
Data ManagementServices
MQTTCloudCode Mobile App Mgmt
Mobile Services
Mobile Quality
Assurance
BLU Data Warehouse
MySQL
Twilio
Data Cache Session Cache
Elastic MQ
Web & AppApplication
Decision SSO Redis
MapReduce
RabbitMQ Log Analysis
Historian
Internet Of Things
Push
Runtimes
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Cloud Foundry - a fast growing open community
The inaugural Cloud Foundry developer & user conference had over 500+
participants
Start with Cloud Foundry now!
cloudfoundry.org
TOTAL CONTRIBUTORS
LINES OF CODE
PULL REQUESTS PUBLIC REPOSITORIES
1,118Average per month2013 average: 13312mo average: 98
Lifetime average: 58
646k
1025+ 133+
COMMUNITY PRIORITIES
• Establish a Cloud Foundry Governance Structure• Name an advisory board of 5-8 founding members• Expand governance structure to support the broad
partner ecosystem• Increase transparency
• Feedback on the Cloud Foundry roadmap• Advise on daily operations, community assets• Guidance on the Cloud Foundry charter: scope,
definition of cloud profiles
ADVISORY BOARD FORMED
ADVISORY BOARD PRIORITIES
10members
IBM, Piston, Savvis, Intel, Pivotal, ActiveState, Stark & Wayne, Canonical, Cloud Creedo, Verizon
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Recent Competitive Results – Cloudant DOMINATES Results of a recent technology evaluation demonstrate Cloudant is the clear choice
among NoSQL database solutions for web-scale & mobile applications
X – No multi-master replication
X – No geo-load balancing
X – No indexing capabilities
X – Difficulty adding new regions
X – Poor data throttling
X – No hosting or managed service offer
X – No managed DR services
X – No client-server replication
X – Poor data throttling
X – No geospatial capabilities
X – No multi-master replication
X – No guarantee for global data consistency
X – Poor horizontal scalability
X – Poor global replication abilities
X – No lockless reading & writing
X – No hosting or managed service offer
X – No managed DR services
X – No support for binary attachments
X – No geospatial capabilities
83%better than:
48%better than:
32%better than:
20%better than:
How Cloudant performed…
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Investment AreasDomain-specific curated bundles of services targeted toward business problems
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You can accelerate innovation, deliver analytics at the point of impact, and enable collaboration with IBM’s 110 SaaS applications.
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Pattern-based deployment
Catalog of services
User-based self-service
Service level management
Usage-based reporting
Common cloud platform
Dynamic resource scalability
Multi-tenancy
Virtualization
Automated IT resource provisioning
Automated IaaS
Quickly deploy cloud-ready solutions onto PureApplication System• BPM• Mobile• Portal• Business Intelligence• Commerce• and more…
PureApplication, a Cloud Application Platform - Built In