Download - IBM Cognos BI Overview

© 2011 IBM Corporation

Business Analytics software

Purpose of this Deck

The intent of this deck is to effectively pitch the value of IBM Cognos Business Intelligence to prospects early in the sales cycle

Audience – IT and/or Business users

For feature specific slides, refer to the Top 10 of Cognos BI deck which you can find here: http://w3-103.ibm.com/software/xl/portal/content?synKey=Z198058Q40435C66

Competitive:– Specific competitive slides to position against for Oracle, and QlikTech are now available- see

slide 43 onwards, with SAP, Microstrategy coming shortly. Slides are available at the end of this deck, and via the BI Seller kit. Use these slides to replace the generic slide 5 for common issues , and the generic summary slide 31

– Remember to check for the most up to date competitive information, and recently updated competitive slides at http://w3-103.ibm.com/software/xl/portal/content?synKey=A501950V50059X87

What is working well, what could be changed or improved? – Please provide feedback to [email protected]

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IBM Cognos Business Intelligence

Presenter’s Name - Presenter’s Title

DD Month Year



33

IBM Business Analytics Portfolio



4

Agenda for today

Why effective Business Intelligence is critical for sucess

Share the key questions that every business needs to answer

Review the core requirements of a BI solution

Examine the unique value of IBM Cognos BI

Share how we can accelerate your BI success

Understand your organizations BI needs



5

Organizations today operate with blind spots

Inefficient AccessJust 67 percent of high-growth CIO’s

said data is readily available for relevant users

Incomplete Information1 in 3 managers frequently make

critical decisions without the information they need

Inability to Keep PaceToday’s online business cycles

are 3-7 times shorter

Source: IBM Institute for Business Value



6

Customer Service IT

Sales

Marketing

Product Development

Finance

HumanResources

Operations

Has this been done before?

Which tool do I use?

How do I get all the data I need?

Existing solutions often fall short for many roles in many departments

Multiple solutions and disconnected tools

Reliant on IT for work others can do

Fragmented decision making

Siloed information

Data not available in time

Costly to maintain

I need a different view

I have to drop out to a spreadsheet

I can’t wait for IT

Generic Issues slide. If you need to focus against a particular competitor – then replace with the most current slides available at: http://w3.ibm.com/software/xl/portal/content?synKey=N293385W72582G72



7

Cognos BI eliminates these blind spots

Source: Nucleus Research

Savings

ROI

Direct Benefit$78.5M

1,822 %

$28M



8

From 7 weeks to 7 seconds

Solution components:• IBM Cognos BI

“We've gone from 7 weeks to 7 seconds for reporting. We've eliminated a data entry requirement of 90 full time people. We've aligned finance, HR, sales and more around a single version of the truth so we can continue to make good decisions for our customers”

— John MarchioniExecutive VP, Chief Underwriting and Field Ops Officer, Selective Insurance

The Problem: •Up to 7 weeks to get a report on performance•Fragmented decision making process•Disparate systems and processes to track sales activities

The Need: •Streamline compliance and risk management. •Empower sales and branch to manage performance

The solution delivered by IBM Cognos BITimely, consolidated view of performance Reporting on daily branch and staff performance. Holistic view of customer relationships.

What makes it smarter:• Improved productivity

• Reallocated 90 full time employees from data entry to value added roles.

• Predictable branch staffing levels• Improved, real time insight into branch and sales

performance from “7 weeks to 7 seconds”



9

Sales

Marketing

Customer Service

Finance

IT

Operations

Product Development

HumanResources

Improve Competitive PositioningPrioritize Profitable Product Delivery

Drive Greater Demand

Close Deals FasterImprove Customer Profitability

Reduce ChurnImprove Customer

Satisfaction and Loyalty

Drive Growth and Profit Through Resource Allocation

Comply with Confidence

Optmize Staffing MixReduce employee turnover

Improve Production CapacityReduce Buffer Inventory

Reduce Portfolio GapsReduce Development Risk

Strengthen IT CapabilitiesAcross Business Units

IT

Enable everyone to drive better outcomes



10

Organizations need answers to key questions

IT

Sales

Marketing

HR

Operations

Finance

CustomerService

Product Development



11

How are we doing?

Immediate Insights to Business Performance

• Dashboards

• Reports

• Scorecards

• Real-Time Monitoring

• Event alerting



12

Why?

Deeper Analysis of Trends & Patterns

• Analysis and Exploration

• Ad-hoc Query

• Trend and Statistical Analysis



13

What should we be doing?

Foresight to Plan & Allocate Resources

• What-If Analysis

• Predictive Analysis



14

Transforming Business Intelligence

Scorecards

Dashboards

Reports Real-Time Monitoring

Ad-hoc Query

Analysis & Exploration

Trend & StatisticalAnalysis

What-IfAnalysis

PredictiveAnalysis



15

A Unified Workspace instantly usable by everyone

Built-In Collaboration

Progressive Interaction

How the full breadth of BI capabilities come together

All Time Horizons

Complete perspective on the business

Simple to use with unprecedented power one click away

Accelerate alignment and improve decision-making

Unified Workspace



16







All Time Horizons

Unified Workspace


Place historical information alongside real-time updates, plans, and predictive results


All Time Horizons



Unified Workspace



Follow the natural path from viewing, to light exploration, to deeper analysis


All Time Horizons


Simple to use with unprecedented power one click awayUnified

Workspace

Built-In CollaborationEngage the right people at the right time to exchange ideas and knowledge




17





18

Russell Investment benefits from the speed and ease…

"We were very impressed at how

quick and easy it was to build brand

new dashboards. Our business unit

in London loved the new

dashboards built with Business

Insight and other features of

Cognos 10.”

Stephen Paul

Application Delivery Manager

• One place for BI

• Self-Service

• Search Assisted Authoring

Unified Workspace



19

Office Depot gains greater perspective…

• Historical

• Real-time

• Predictive

“If we can identify customer buying

patterns, forecast demands for a

specific product and get it on the

shelves at our stores faster, we’ll

be more profitable as a business.

With IBM analytics software, we’re

able to identify product sales

patterns and buying preferences

by store or by customer segment.”

BrianWood, Senior Manager, IT Enterprise Intelligence Systems

All Time Horizons



20

"We don't want our users to have to

rely on us to solve every problem

they have. We couldn't keep up with

demand. So, the ability that Cognos

offers is for them to go solve those

problems all on their own. We just

provide the service of getting the

data in the right manner and let them

go at it.

Chris Hamilton

Senior Project Manager

• Explore

• Discover

• Query & Analyze


Boeing achieves greater freedom for business and IT…



21

Canadian Blood Services connects people and insights…

• Connect

• Communicate

• Decide

Built-in collaboration

"I'm very impressed with the ability

to be able to have a conversation

[collaboration] … and actually be

able to see the information and

share it and drill into something

when you're having a chat with a

colleague."

John Mazerall

Data Architect, Manager

Business Intelligence and Data Solutions



22





All Time Horizons

Unified Workspace



Place historical information alongside real-time updates, plans, and predictive results

Follow the natural path from viewing, to light exploration, to deeper analysis

Engage the right people at the righttime to exchange ideas and knowledge




23

Available to everyone when, where and how needed

Mobile uses need

Full interactivity with drill up/down/through

Scheduled reports for instant access

Multiple devices including… iPhone, iPad, BlackBerry, Playbook, Android, Windows Mobile and Symbian

Disconnected workers need

Self-contained, interactive content

Offline BI application, fun and fast

Easy delivery to wide audiences







25

Transforming Business Intelligence

Scorecards

Dashboards

Reports Real-Time Monitoring

Ad-hoc Query

Analysis & Exploration

Trend & StatisticalAnalysis

What-IfAnalysis

PredictiveAnalysis



26

Increase business adoption while minimizing burden on IT

Deliver predictable performance and confident deployment

Open Enterprise-Class Platform

Complete Lifecycle Management

Broad infrastructure choices

Architecture

ITTools

Shared Set of Purpose-Built

Services

Open Data Access

ServicesAPI

Business Content

Common Business Model



27

Continually increase business value and lower TCO

Complete Lifecycle Management

Quickly deploy

Rapidly Model, debug and troubleshoot with visual tools

Easily manage

Meet and exceed SLAs with full system monitoring and control

Proactively evolve

Bring all your investment in content forward release to release



28

Flexible deployment options to fit your needs

Leverage existing IT investment

Optimize use of resources

Standardize & share costs

Fast to install and run

Private Cloud

Optimized Business System

Enterprise Software

Virtualization

PublicCloud

Provision with shift of CAPEX to OPEXe.g. IBM Cognos BI

deployed on IBM Cloude.g. IBM Cognos BI on supported OSand hardware

e.g. Cognos BI on System z

e.g. IBM Smart Analytics System

e.g. IBM Smart Analytics Cloud on System z

Flexibility for: •Sensitivity of the data•Character of the project•Satisfy operating unit needs•Global and regional span



29

Accelerate your Success with our expertise

Gain expertise with “How-to” books BI Strategy, Cloud, Redbook Performance Manager

Workshops to help shape strategyChampion workshop and kitBusiness Analytics Experience workshop

Get a fast start with IBM Cognos Analytic ApplicationsAccelerated insight with packaged reporting and analysisUnlocks information locked in ERPs and other data sourcesEasily add and configure new reporting content

Mitigate risk. Maximize ROI with servicesAdvisory, Assessment and Assist ServicesRaising the quality of your solutionsBuilding your skills for long term success



30

Demonstrate your goals and vision with BI

.Business Analytics Experience workshop

Parachute into a real-life business simulation Interactive full use experience of a business

intelligence deployment Analyze information, make decisions, plan for the

future Half-day public or in-house workshop “Rather than offering a canned

demo or a Microsoft PowerPoint deck, the BAE workshop gives a team of individuals from a company a realistic interactive experience of using the software for a purpose”

Participant, 2010 Launch

Gain alignment with your key stakeholders and your management team



31

Mitigate risk. Maximize ROI with services

Customer ProgramsChampion Kit & BA Experience Workshops

Consulting ServicesLab Services – Deep Technical Knowledge GBS BAO – Business Services

Accelerated Value ProgramProactive and Preventive, Strategic Partnership

Technical EducationOnline, Classroom, Private Courses & Professional Certification

Subscription & SupportTechnical Support, 24 x 7 Self-Service Resources, Product Upgrades

Install and Configure

Build and Deploy Generate Value



32

Broadest and most powerful analytics

Unified workspace instantly usable by everyone

Proven platform and cost-effective scale

IBM redefined the Business Intelligence market

Drive your competitive advantage with IBM BI



33

The BI Solution you select should…

Offer a single unified workspace

Deliver information across all time horizons

Support collaborative BI

Deliver BI wherever and whenever required

Scale cost-effectively

Deliver high performance

Generic summary slide. If you know who the competition is – then

replace with then replace with the most

current slides available at: :

http://w3.ibm.com/software/xl/portal/content?

synKey=N293385W72582G72



34

© Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.



35

Additional Slides



36

The following 3 slides can be used instead of Slide 14 if you need to remove the builds



Competitive Slides – The following section contains slides that you can use to replace the generic issue set up and summary on slide 5 and slide 33



46

Customer Service IT

Sales

Marketing

Product Development

Finance

HumanResources

Operations


IT Intensive– Limited user self-service– Limited collaboration

Limited integration of key functionality – Enterprise Reporting,

Scorecarding, What-if, Statistics, Predictive,

– Performance Management,– Real-time

Costly to maintain– Multiple platforms – Multiple solutions

• To support different functionality

• to support all data sources– Hard to upgrade







Oracle: Updated Nov 14th, 2011 – Check here for the most recent version: http://w3.ibm.com/software/

xl/portal/content?synKey=N293385W72582G72



47

Why IBM Cognos Business Intelligence ?

Enable users of any skill level with self-service BI– Unified workspace– Access information across all time horizons

Broadest reporting and analysis capabilities– Truly integrated Enterprise Reporting, Scorecarding,

What-if, Statistics, Predictive, Performance Managementand Real-time

– Support for all data and application environments– Support for connected and disconnected use

Lower TCO and accelerate ROI– Proven, open, integrated platform– Fast and easy upgrade– Leverage proven and innovative integration– Broad range of hardware, operating system support

Unified Workspace

OracleUpdated Nov 14th, 2011 – Check here for the most recent version: http://w3.ibm.com/software/

xl/portal/content?synKey=N293385W72582G72



49

Customer Service IT

Sales

Marketing

Product Development

Finance

HumanResources

Operations


Limited solution breadth– No Performance Management– No pixel perfect reporting– Scorecarding

(no methodologies or strategy maps)– Limited Statistics – No Real time monitoring– Weak MS Office integration– No integrated predictive analytics– Write-back requires coding

No unified workspace– End-user dashboard assembly limited– No progressive interaction

(limited ability to personalize & author)– Can’t see all time horizons from one

interface

Limited enterprise platform capabilities– Lack of enterprise metadata, data lineage,

impact analysis– Proprietary formats and scripting required– Limited governance and management of

proliferation of user applications and files







QlikTechUpdated Nov 28th, 2011 – Check here for the most recent version: http://w3.ibm.com/software/

xl/portal/content?synKey=A404937K67234W45



50

Why IBM Cognos Business Intelligence ?

IBM solutions are proven for the enterprise, well established and not just a departmental solution

– Provides successful enterprise level support– Many successful implementations

Unified Workspace– Access information across all time horizons– Progressive interaction– Self-service dashboard creation

Full Breadth of BI and PM capabilities in a single, integrated environment

– Truly integrated Enterprise Reporting (incl. pixel perfect reporting), full spectrum of Analysis (incl. What-if, Statistics and Predictive), Scorecarding (incl. methodologies and strategy maps), Planning and Real-time

– Fully integrated with MS Office

Enterprise Business Intelligence platform– Single reusable metadata layer– Centralized security and administration, enterprise scalability,

hierarchy management, data lineage, and change management capabilities

QlikTechUpdated Nov 28th, 2011 – Check here for the most recent version: http://w3.ibm.com/software/xl/portal/content?synKey=A404937K67234W45

Unified Workspace