Engaging Your Most Fanatic FansiCitizen 2010: Go with the Flow, Embracing the Real-time Web

Shared 2/28/10 by Jennifer M. on Gain’s Facebook page

Gain on Facebook

• Approximately 1,000 fans prior to conversion• Ran one reach block ad on Facebook February 22• More than 90,000 people joined the Gain page• Now more than 140,000 people “Like” the page

currently• 98 percent of comments are positive to neutral• Gain fans have an average of 97 friends on Facebook

which causes a ripple effect when comments are posted• Organic (voluntary) posts are nearly equal to the

responsive comments

Shared 2/22/10 by Rebecca S. on Gain’s Facebook page

Shared 2/28/10 by Missy F. on Gain’s Facebook page

Shared 4/20/10 by Ismary P. on Gain’s Facebook page