OUR VISIONStagnating Markets, increasing cut-throat competition, consistent changes in
consumer behaviour, post great challenges before big brands to make effective
inroads in new markets. By availing Merchandising, Sales promotion & Branding
services through reliable campaigners, they surely can establish their presence in
new retail markets.
ICRC’s Sales & Brand promotion activities are meticulously designed and planned
considering the Market requirements, market trends and with thorough study of
people’s mindset. These activities are passionately and vigorously executed through
experienced manpower and impeccable Logistic support.
ABOUT USICRC is a leading name in India, offering Sales promotions, Merchandising solutions,
Branding & Event Management in urban & rural markets. ICRC’s distinct strength has
immensely beneted big brands like HUL, P& G, Pidilite, Marico, Nestle.
Established in 1990, ICRC has evolved as the most reliable partners for sales
promotion, Merchandising & Branding activities for scores of powerful Brands. ICRC
has developed strategic linkages with large agencies such as O&M, Mudra, Lintas,
HTA, Percept & Meccan. With well established set up in Pune & Mumabi ICRC
manoeuvres its promotional activities across the length and breadth of India. The
Company has excellent warehousing facilities at all major activation towns in India
and a skilled team of Project coordinators for Management and Data Processing. We
have a skilled network of Male and Female Promoters and operational associates to
handle pan India Operations.
We remain humble; We are grateful
We are your team; Always resourceful
Deepak S. Lokhande
AREAS OF EXPERTISE
CONSUMER CONTACT (Rural / Rurban / Urban)
• Demo / Sampling • In Shop Promotion • Home To Home
• 1.26 Crores (12.6 Millions) household touched via House To House
POINT OF SALES PROMOTION• Institute Demonstration • College Events • Society Interactive Campaign’s
• 96,000 Man-days of in-shop activities
• Haat / Mela Activity • Mandi Operation • Cinema Van • Rural School Event • H2H / Moholla Activity • Farmers / KOL • Covered 12,464 villages RURBAN & RURAL PROMOTION
• Postering & Window Display • Contract Merchandising With Manpower MERCHANDISING @ MT/GT OUTLETS
BRANDING / WALL PAINTING • 10.22 Lacs (1.022 Million) Sq. Ft. of Retail Space Branding
• 1.36 Lacs (0.136 Million) outlets, Air Space visibility in 15 States
• 1.50 Cr [ 15.00 Million] Sq. Ft. Wall Painting
MANPOWER
Our skilled resource is dedicated to you to work at your sites, across India and we
take care of their timely remuneration & compliances.
Surdeep Enterprises is the division of the ICRC Group companies, known for
customised solutions for Brand Promotion. The company has earned pan India
presence and reputation for effective and innovative branding services. This
includes Event / Mall / Corporate & Retail branding. We have offered branding
services to number of reputed brands to extend their reach in urban and rural
sectors of India.
The company has established State-of-the-Art in-house facilities for printing,
painting, fabrication and installation, with support from Cleaning & Maintenance
Division. We have an experienced team of
professionals to carry out Recee and
Market survey. This enables us to
offer innovative, cost-effective and
customised solutions as per market
trend and needs. We have dedicated
team to undertake Branding, Wall /
Impact Wall painting with innovation for
selling / Non-selling outlets across India.
The company extends complete
branding support and solutions
with host of activities like :
Recee
Creative designing
Adaptation
Installation
Printing
Fabrication
Maintenance
Paint Booth
Sign Boards
Indoor / Corporate
Mt (Mall) Signages
Events / Outdoor / Showroom
OUR SERVICES, OUR PROFICIENCY
VALUE ADDED SERVICES
Showroom Fixtures Cleaning & Maintenance Services.
SHOULDER TO RETAINCleaning & Maintenance Division of Surdeep
Address for Correspondence1, Jayanand Complex, 1st Floor, 569 / A, Narayan Peth, Near Kesari Wada, Pune – 411 030. Tel : 020-24472461Email : [email protected] : 98226 01297
Production House: S.No.129, Near G.B. Complex, New Canal Road, Warje, Pune - 411058.Tel :+91 20 2523 5831Email : [email protected]
Follow us on
www.icrcindia.com
We are your ultimate resource to help you in urgencies. We
are your versatile hand to meet any exigencies. We are at
your service only on one call. We deploy our resources and
maneuver our forces with quick logistic movement to meet
your eleventh hour requirement, within few hours.
C M
Y K
01:45 PM
04:00 PM
04:15 PM
Team swings into action. Ideas are shared
for execution.
Design adaptation process underway.
Designs are ready for printing.
01:35 AM
Job printing completed
Printing processing
Checking job by checklist
04:45 PMQuick logistic
supportto carry the job at required Destination
05:30 PM
Branding activity kicks off
12:00 AM
01:00PM
9:30 AM
1 1:00 AM
Team receives the call. Customer’s requirements
are fully understood. Recee
10:15 AM
Get an approval.
06:00 PM
Check job status on realtime reporting app.
Our Tech-Initiatives app enhances operational productivity and provides real time reporting of services
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