Identify and Unlock your !Mobile Strategy EXPERT SERIES
April 23, 2014
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Overview / About Clearly Innovative
Clearly Innovative builds mobile solutions for the leading mobile platforms.
§ User Experience Experts § End-to-End Mobile Services Provider § Cross-Platform Development Expertise
§ Certified Small Business (& minority-owned)
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Our Clients
Clearly Innovative has developed over 30 mobile solutions and served clients in various industries:
§ Government § Commercial § Start-ups § Non-profits
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Why Mobile?!What’s a Mobile Strategy? !
Part I: Identifying!
Workshop Agenda
Part II: Unlocking!
Part III: How We Can Help!
Recap!
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Please Ask Questions?
+ Ground Rule
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Workshop Vocabulary
§ Cross-Platform § Mobile Solution § Operating System § User Experience § Metric § Enterprise § Javascript !
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Why Mobile? Why Mobile?
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Mobile Love Why Mobile?
2 out of 3 people Check their phone at least once every hour.
1 in 10 Check EVERY 5 MINUTES
= Opportunity! *HARRIS INTERACTIVE SURVEY, AUGUST 2013
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Why Mobile is Important to You Why Mobile?
§ 90% of global organizations are planning to sustain or increase their investment in mobile technologies during the next 12 to 18 months.
§ 25% of online shopping occurs on mobile devices which accounts for $163 billion in sales in 2014.
!§ 27% of companies across the globe plan to
incorporate location-based marketing within the next year.
*IBM Institute for Business Value Survey, 2014
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Why Mobile?
What’s a Mobile Strategy?
+ Why Mobile?
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Mobile strategy is not a technology or a project, but a practice. It is the alignment of consumer needs, business goals, and mobile technologies.
What’s a Mobile Strategy?
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Queens Public Library What’s a Mobile Strategy?
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Why Do I Need A Strategy? What’s a Mobile Strategy?
Focus + Direction = Success
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Any Questions? + Pause
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Why Mobile?
Part I: Identifying
+ Why Mobile? + What’s a Mobile Strategy?
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Who should be apart of the process: § Vision: C-suite level member (CEO, Director, etc.) § Execution Lead: Communications Director / IT
Manager § Target Audience Advocate: Board member, etc. § Technology Partner: Clearly Innovative
Identify Your Mobile Team Part I: Identifying
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The following are mobile experience categories: § Messaging!
§ Entertainment!
§ Social Networking!
§ Causal Games!
§ Technology Specific!
§ Brand Awareness & Marketing!
Understanding the Experiences Part I: Identifying
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• Objectives
• Target Groups
• Context of Usage
• Problem Identification
• Measurable Metrics
The Mobile Strategy RoadmapPart I: Identifying
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• Platform Strategy
• Solutions
• Life-cycle Plan
• Integration with Communication & Sales
The Mobile Strategy RoadmapPart I: Identifying
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Any Questions? + Pause
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Why Mobile?
Part II: Unlocking
+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying
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§ What is the issue?
§ Most common task?
§ The need of our mobile consumers?
Example: National Military Family Association To meet the needs of military families, we anticipate, listen, and react to their concerns. !
Exercise 1 / Problem Identification Part II: Unlocking
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Using the following example, develop the value statement that addresses your problem in 5 words.
Example: National Military Family Association
Providing military families answers now.!
Exercise 2 / Creating Value Part II: Unlocking
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Set your objectives
Each metric should be measurable § Increase donations § Reduce costs § Recruit volunteers § Increase number of social
shares
Exercise 3 / Measurable Metrics!Part II: Unlocking
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Current vs. Desired Audience
Mobile profile § Devices § Activities
Demographics
Historical Patterns!
Exercise 4 / Know Your Audience Part II: Unlocking
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Why Mobile?
Part III: How We Can Help
+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking
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§ Our Clarity workshops help organizations brainstorm and identify a valuable mobile solution.
§ We challenge our clients to dive deep into their ideas through in-person workshops.
§ You can experience Clarity as a full-suite of packages:
§ Ideation & Discovery § Mobile Design § Prototyping & Validation
Try Clarity Part III: How We Can Help
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The discovery workshop provided true insight to the first phase of developing our mobile app ensuring we targeted the right audience. Marissa Jennings, Founder of SOCIALGirlz!
Clarity Testimonial Part III: How We Can Help
“ “
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Why Mobile?
Recap
+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking + Part III: How We Can Help
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Let’s Talk Sign-up for a 1-on-1 consultation Learn more about us at www.clearlyinnovative.com
Recognized with the "Mobile Innovator of the Year" award at Appcelerator's annual conference.