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Better together:t Pw f Lawnc tcnlical Univsiy Band
Idniy Sandads Manual and Syl guid
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Idniy Sandads Manual 2and Syl guid
The Purpose of This Manual 3
The Lawrence Tech Name 3
The Primary Logos 3
The Tagline: Leaders in the Making 4
The Shield 4
Secondary Logos 4
The Seal 5
Identity Colors 5
Preferred Typefaces 6
Letterhead and Stationery 8
Business Cards 8
Certificates for Awards and Citations 9
Engraved Name Tags 9
Print Publications 9
Advertisements 10
Displays 10
Lectern Signage 10
Student Use 10
Model Releases 11
Web Guidelines 12
Style Guide 13
tabl f
Cnns
Rev. 4.09
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Idniy Sandads Manual 3and Syl guid
t Pups f tis Manual
This Identity Standards Manual establishes Lawrence Technological Universitys official policy
and standards for the design and text of the Universitys publications and the website.
The Style Guide section of this manual describes specific rules and usages to be followed
by Lawrence Tech faculty, staff, authors, and editors in all forms of written communication.
Adhering to these standards will help ensure that the messages from every college, department,
and office are clear and consistent and best represent the image and brand of Lawrence Tech.
The University reserves all rights to its name, logomarks, and seal. The Office of Marketing
and Public Affairs is the final authority for their proper and appropriate use and application,
including the licensing of their use on or off campus.
The registered trademarks of the University include:
Lawrence Tech
Lawrence Technological University
LTU
University sealQuestions about identity standards not answered in this manual should be directed to the
Office of Marketing and Public Affairs at [email protected] or 248.204.2208.
t Lawnc tc Nam
The Universitys official name is Lawrence Technological University and must appear in its
entirety in all publications and ads. In text, it should be used in its entirety upon the Universitys
first mention in a document. While the name Lawrence Tech has been adopted in acceptance
of popular usage and has become the Universitys brand, it should be used only as a second
reference in text.
Never use Lawrence Tech University.
Never use L.T.U.
Never use LTU in formal texts or in materials produced for the external community.
LTU can be used only informally in internal, nonofficial, and informal communications orin instances in which the full name of the University does not fit for space reasons. The use
of LTU is appropriate in on-campus student communications and on sports apparel.
t Pimay Ls
The first primary logo has two parts: the
Lawrence Tech logotype and the shield. The
Lawrence Tech logotype is a customized
Interstate typeface. The shield is a version
of the shield that appears in the center of the
Lawrence Tech seal.
The second primary logo has three parts:
the Lawrence Tech logotype, the shield, and the
tagline Leaders in the Making. The typeface of
the tagline is Myriad Roman.
In publications, the logo should not be used
smaller than 1.25" across.
When the logo is used as part of the return
address, it should include the tagline Leaders
in the Making. On an envelope, the logo should
be 1.25" across. On a postcard, the logo should
be 1" across. The contact information included
in the return address must be in the same font
(Myriad Roman) and point size as the tagline,
1.25"
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Idniy Sandads Manual 4and Syl guid
and be aligned with the tagline with one line
space separating them. The website address
should appear below the address with one half
line space between them.
When the logo is used on the Web, both the
shield and tagline are dropped.
Use only the officially prepared logos.
Re-creation of the logo should never be
attempted by a third party; all logo files
should originate with the Office of Marketing
and Public Affairs.
The registered trademark symbol must be
used with all forms of the University logotype.
In the instances when a college name is
incorporated into the logo, the tagline isdropped and the name of the college, without
the words College of, is inserted into the same
space and in the same size type.
Requests for logo files should be directed
to the Office of Marketing and Public Affairs
([email protected] or 248.204.2208) and will
be considered on a case-by-case basis.
t talin: Lads in Makin
The tagline is used on promotional literature
and in print advertising. It will change over time
and is not to be used on stationery, business
cards, or other forms of day-to-day businesscommunication.
t Sild
The shield should always be used in conjunction
with the Lawrence Tech logotype and should
never appear alone. The shield is dropped when
the logo is used on the Web and in applications
that prevent it from being reproduced clearly,
such as appliqus on clothing.
Scnday Ls
The secondary logos are used only when the
stacked primary logo cannot be used due
to space restrictions. The secondary logos
are not available for download. Requests for
logo files should be directed to the Office of
Marketing and Public Affairs (mktngpub@ltu.
edu or 248.204.2208) and will be considered
on a case-by-case basis.
The registered trademark symbol must be
used with all forms of the University logotype.
Lawnc tcnlical Univsiy
offic f Makin and Public Affais
21000 Ws tn Mil rad
Sufild, MI 48075-1058
lu.du
Arts and SciencesArchitecture and Design
Engineering Management
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Idniy Sandads Manual 5and Syl guid
t Sal
The great seal of the University is the
enduring symbol of Lawrence Technological
Universitys authority and mission. The seal is
used for conveying and sanctioning documents
of a ceremonial, commemorative, or official
nature. Generally, the use of the seal alone
is reserved for material of great dignity and
importance. The typeface on the seal is Friz
Quadrata.
Acceptable applications of the seal include
diplomas, certificates, transcripts, official lit-
erature, presidential invitations and events, and
related documents. Uses to be avoided are for
those items whose use or function may cheapenor degrade the image of the University or its
seal.
The great seal was designed in 1934 by Earl
Pellerin, the first professor of architecture, and
later, the first dean of architecture at Lawrence
Tech. The allegorical figure on the left, wearing
academic garb, represents theory, and the
figure on the right, controlling a governor on a
piece of machinery, represents practice. The
V hidden in the foliage above the shield first
appeared to signify Allied victory in World
War II, when many Lawrence Tech alumni,
faculty, and students played leadership rolesin the regions contributions as the Arsenal of
Democracy. The motto Theory and Practice
is in English rather than the heroic Latin to
signify the bond between the University and its
working constituents.
The seal should not be used any smaller than
1/2" in diameter.
Idniy Cls
Primary Colors
The traditional colors of Lawrence Tech are
blue (PMS 300) and white. Since white cannot
be used as a second color when printing on
white stationery, another color is used for
stationery and business cards: PMS 437.
In four-color printing, the CMYK approxi-
mation of PMS 300 is used.
The logo is never to appear in any other
colors except for PMS 300, black and white, or
reversed out of a block of color or a photo.
0/103/197 rgB100/56/2/0 CMYK
0066cc heX Cd
PMS 300
wi
255/255/255 rgB
0/0/0/0 CMYK
ffffff heX Cd
126/105/109 rgB
50/56/47/15 CMYK
7696d heX Cd
PMS 437
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Idniy Sandads Manual 6and Syl guid
Secondary Colors
The primary Lawrence Tech colors of blue
and white will be the dominant colors used
in print materials, but they can be used in
conjunction with a palette of secondary colors.
These colors are given in four formulas:
PMS (Pantone Matching System) for spot
colors in professional printing.
CMYK (cyan blue, magenta, yellow, and
black), the four-color approximation of the
PMS colors.
RGB (red, green, blue) for web and screen
applications.
Hexadecimal code for web design since
the Web cannot accommodate all RGB colorcombinations.
These colors cannot be used for the logo
or as part of the logo. They are to be used in
the design of collateral materials only.
Pfd typfacs
Three type families are approved for use in
Lawrence Tech publications: Times Roman,
Helvetica, and Myriad.
The primary fonts selected by the University
for all publication and advertising applications
are the Times Roman family and the Helvetica
Condensed family. (See examples.)
Times Roman
Times Roman is intended for text intensive
applications, such as catalogues, newsletters,
and marketing brochures. Times Roman is not
recommended for captions, and should never be
reversed out of a dark background any smaller
than 8 pt.
Myriad
Myriad is recommended as the secondary
font for advertising and publication use. It is
recommended for captions.
Helvetica
The Helvetica family may be used for optional
headline and special applications. It is recom-
mended that Helvetica Bold and Helvetica Extra
Bold be used as an optional font and should
only be used for headlines, subheads, or special
applications. Listings and short column settings
can be set in Helvetica Condensed. Condensed
type takes up less space, resulting in a cleaner
appearance than a noncondensed font.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz123456789
!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()_+
Times Roman
Myriad
Helvetica Bold
Helvetica Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz123456789
!@#$%^&*()_+
Helvetica Extra Bold
127/35/71 rgB5/95/40/49 CMYK
7f2347 heX Cd
PMS 216
222/97/0 rgB
9/74/100/1 CMYK
d6100 heX Cd
PMS 717
0211/145/0 rgB17/44/100/1 CMYK
d39100 heX Cd
PMS 131
139/144/0 r gB
49/30/100/7 CMYK
8b9000 heX Cd
PMS 384
41/63/111 rgB95/85/30/16 CMYK
293f6f heX Cd
PMS 534
96/36/78 rgB
58/94/41/34 CMYK
60244 heX Cd
PMS 511
211/41/57 rgB11/98/83/2 CMYK
d32939 heX Cd
PMS 711
255/95/0 rgB
0/77/100/0 CMYK
ff6600 heX Cd
PMS 165
255/179/0 r gB0/34/100/0 CMYK
ffb300 heX Cd
PMS 1235
185/211/0 rgB
33/1/100/0 CMYK
b9d300 heX Cd
PMS 382
0/103/197 rgB
100/56/2/0 CMYK
0067c5 heX Cd
PMS 300
104/47/114 rgB
69/69/23/9 CMYK
682f72 heX Cd
PMS 520
Bi Pal ric Pal
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Idniy Sandads Manual 7and Syl guid
Additional Fonts
Additional fonts may be used for special appli-
cations. Any designs diverting from the recom-
mended fonts must be reviewed and approved
by the Office of Marketing and Public Affairs.
Typographic Specifications
Type should be set flush left and ragged right,
set in upper- and lowercase letters. Justified,
centered, or flush right type is not recom-
mended. Hyphenation is acceptable for body
copy only, but should be kept to a minimum.
All uppercase type may be used for heads
and subheads, but never in body copy. Signify
importance by using bold upper- and lowercaserather than all uppercase type. However, use
bold sparingly in body copy.
Text Type, Size, and Weights
Most body copy should be set in Times Roman.
Text size, of course, varies with the application.
Generally 10 pt. type with 12 pt. of leading is
optimal for most publications, but 9 pt. with 11
pt. of leading is also acceptable.
Helvetica Condensed Regular may also
be used for body copy. Preferred for most
publications is 9 pt. type with 11 pt. of leading,
but 10 pt. type with 12 pt. of leading is alsoacceptable. However, Helvetica Condensed has
more height than the Times family when typeset
so a smaller point size of 9 pt. is recommended
for text-laden pages.
Italics
Italics should be limited to quotations, heads,
subheads, captions, and highlighted text within
the body copy. Italic captions and quotes should
contrast against the text in weight. Call-outs or
titles that appear in text copy should match the
text size and weight being used.
Paragraphs
Paragraphs are indicated with a four-space
indent. A full line space to indicate a paragraph
is not recommended.
One space not two should appear
between sentences.
Lorem ipsum dolor sit amet,consectetuer
adipiscingelit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.Ut wisi
enim ad minim veniam,quis nostrud exe
rci tation ullamcorper suscipit lobortis nisl
ut aliquipex ea commodo consequat.Duis
autem vel eum iriuredo lor in hendrerit in
vulputatevelit esse molestie consequat,
vel illum doloree u feugiat nulla facilisis at
vero eros et accumsan et iusto odio digni
ssim qui blandit praesent luptatum zzril
delenit augueduis doloretefeugait nulla.
Lorem ipsum dolor sit amet,consectetuer
adipiscingelit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.Ut wisienim ad minim veniam,quis nostrud exe
rci tation ullamcorper suscipit lobortis nisl
ut aliquipex ea commodo consequat.Duis
autem vel eum iriuredolor in hendrerit in
vulputatevelit esse molestie consequat,
vel illum doloreeu feugiat nulla facilisis at
vero eros et accumsan et iusto odio digni
ssim qui blandit praesent luptatum zzril
delenit augueduis doloretefe ugait nulla.
Lorem ipsum dolor sit amet,consectetuer
adipiscingelit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.Ut wisienim ad minim veniam,quis nostrud exe
rci tation ullamcorper suscipit lobortis nisl
ut aliquipex ea commodo consequat.Duis
autem vel eum iriuredolor in hendrerit in
vulputatevelit esse molestie consequat,
vel illum doloreeu feugiat nulla facilisis at
vero eros et accumsan et iusto odio digni
ssim qui blandit praesent luptatum zzril
delenit augueduis dolorete feugait nulla.
Lorem ipsum dolor sit amet,consectetuer a
dipiscingelit, sed diam nonummy nibh eui
smod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim adminim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat.Duis autem vel
eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio digni ssim qui
blandit praesent luptatum zzril delenit
augueduis dolorete feugait nulla.
rad ri
Jusifid rad Lf
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi
Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet doloremagna aliquam erat volutpat. Ut wisi
Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet doloremagna aliquam erat volutpat. Ut wisi
Times Roman 10 pt. type, 12 pt. leading
Times Roman 9 pt. type, 11 pt. leading
Helvetica Condensed 9 pt. type, 11 pt. leading
Helvetica Condensed 10 pt. type, 12 pt. leading
Cnd
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Idniy Sandads Manual 8and Syl guid
Lad and Sainy
It is the policy of the University that one,
generic letterhead be printed and used by all
colleges, departments, offices, and units
except for the Office of the President. Only
the Office of the President has personalized
stationery bearing the presidents and offices
name.
Letterhead and envelopes are printed in
bulk by the Office of Finance and Administra-
tion from design files supplied by the Office of
Marketing and Public Affairs. The Office of
Finance and Administration restocks the
stationery as needed.
Letterhead is printed on Capitol BondWhite Light Cockle, 24-pound weight, with
the Universitys seal as a water mark.
Many departments and offices choose to
use electronically generated stationery when
typing letters and other correspondence. For
their convenience and to maintain brand
uniformity, a two-color letterhead template can
be downloaded at ltu.edu/facultyandstaff/
marketing_templates.asp. All electronically
generated stationery should be printed on
the same stock as the professionally printed
stationery: Capitol Bond White Light Cockle,
24-pound weight, which can be obtained fromthe Office of Finance and Administration.
Templates (at ltu.edu/facultyandstaff/
marketing_templates.asp) are available for:
Letterhead (Word)
Name badge (Word)
Fax cover sheet (interactive pdf)
PowerPoint presentation slides (jpeg)
Businss Cads
Business cards are printed by the Office of
Marketing and Public Affairs upon approval of
the provost or appropriate vice president.
Generic cards are also printed for those staff
and faculty who do not need personalized cards.
Call 248.204.2200 to order business cards.
College of Architecture and Design | College of Arts and Sciences | College of Engineering | College of Management21000 West Ten Mile Road, Southfield, MI 48075-1058 | 248.204.2000 | 248.204.2018 fax | [email protected] | ltu.edu
Lewis N. Walker, President
Lewis N. WalkerPresident
Lawrence Technological University21000 West Ten Mile RoadSouthfield, MI 48075-1058
248.204.2000 p
248.204.2018 f
ltu.edu
Lawrence Technological University21000 West Ten Mile Road
Southfield, MI 48075-1058
248.204.4000 p248.204.2124 f
ltu.edu
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Idniy Sandads Manual 9and Syl guid
Cificas f Awads and Ciains
Generic, blank certificates for awards, cita-
tions, and official expressions of gratitude are
available from the Office of Marketing and
Public Affairs. The certificates are printed with
the logo and/or seal of the University in both
horizontal and vertical formats. For copies of
the certificates, call 248.204.2200.
enavd Nam tas
Plastic, engraved name tags are ordered through
the Office of Marketing and Public Affairs.Call 248.204.2200 to order engraved name tags.
Pin Publicains
All publications for prospective students,
except for posters, are to carry this boilerplate:
Lawrence Tech offers over 80 undergraduate,
masters, and doctoral programs in Colleges
of Architecture and Design, Arts and Sciences,
Engineering, and Management.
Lawrence Technological University
For moreinormation or to RSVP,call 800.CALL.LTU,email [email protected],or register online at ltu.edu/uture students/upcoming _events.asp.
LawrenceTechnological University | Oficeo Admissions| 21000West Ten MileRoad,Southield, MI 48075-1058| ltu.edu
Friday, April 24, 2009, 8:30 a.m. 1 p.m.
Explore education and career opportunities
Participate in un, hands-on activities
Meet aculty and students
Lunch provided
/ /
CurriCulumThis121-credit-hour program consistsof:
Engsh and Concaton Ats* 55Eectves 9Foegn langage 6Hantes 19math/Copte Scence/
Nata Scences 14Psychoogy 3Soca Scence 9Sophooeand Seno intenshps 6
Total 121
*Coses ncdeAesthetcs,Aecan lteate,
CoaboatveConcaton,C eatveWtng,
Engsh lteate,Ethcs,intepesona and
Nonveba Concaton,lteay Ctcs,
moden Poety,Pesentaton meda,rhetoc
and logc,Shakespeae, Speech,WtngC eatve
Nonfcton,and WtngShot Stoes,and a vaety
oteate eectves,ncdng lteatento F,
mythoogy,and moden Wod lteate.
Asan Englishand communication
artsmajor, you may carve out a
careeras a writer,editor,broad-
caster,or an advertising, publish-
ing,or public relationsprofes-
sional career pathstraditionally
associated withthiscourse ofstudy.
Or,you maybecome a teacheror
professor,lawyer, film ortelevision
director,or a producer,politician,
actor, ornonprofit fund raiserthe
list ofoptionsis virtuallylimitless.
Why English andCommunication Artsat LawrenceTech?Asa technological university,
Lawrence Tech isina unique
position to offeryou exposure
to disciplinesthat youmay not
encounterina traditional liberal
artscollege setting. Familiarity
with disciplinessuchas archi-
tecture and design, management,
the sciences,and engineering in
combinationwith the traditional
humanitieswill give you a distinct
advantage in todaystechnologi-
cally drivenjob market.
In additiontoyour formal
academic preparation, youll have
opportunitiestoparticipate in
artistic,literary, and dramatic
productionswith Lawrence Techs
student artsorganization,the
ArtistsGuild,which also producesthe student-editedliteraryand arts
journal,Prism, and the Society
ofDramatic Arts.Inkeeping
withLawrence Techshallmark
blending oftheoryand practice,
you will work closely with your
advisorto obtain two internships
tailoredtoyour interests. One dur-
ingyoursophomore year,and the
otherduringyour senioryear, these
internshipsprovide youvaluable
hands-onexperience in companies
and organizationsinneed of
employeeswith strong oral and
written communication skills.
Poets are our original systems thinkers. Poets contemplate the lifewe live, interpret and coalesce material, and generate wisdom.
Sidney Harmon, chiefexecutive officer, Harmon International Industries
English and Communication Arts
Gadates wth a degeen Engsh and
theconcaton ats ae aongthe
ost vesaten thejob aket today.
Pofcency n wtngand theknowedge
oteateand the othe hantes
cobned wth expeencen a vaety o
concaton eda can pepaeyo o
a boad spect o caee oppotntes.
lawenceTechnoogca unvestys Engsh
and concaton ats degeecan aso gve
yo a stongondaton o advanced
gadatestdy n aw and thehantes.
BACHEloroFArTSiN
// 3
Architecture
Attus a dyna fld nvolvng
tdsgn and poduton of buldngs
and spas tat anspng,funtonal,
sustanabl,and sponsvto t pysal
and soal ontxts.LawnTnologal
Unvstys Balo ofSnn Attu
poga,aongt oldst and lagst n
Not Aa,an opttvly poston
you fo a a n attuo su alld
dsplns as uban dsgn,dvlopnt,o
onstuton anagnt.
The BachelorofScience inArchi-
tecture isaninternationallyrespect-
ed program known forpreparing
studentsfor professional practice. It
leadsto the Masterof Architecture
program, whichisaccredited bythe
National Architectural Accrediting
Board.
Why LawrenceTechsBachelorof ScienceinArchitecture?
At Lawrence Tech, youwillbeginyourarchitectural
studiesonday one. In many
architectural schools, design
studioscome muchlaterin
the curriculum.
TheUniversitystheory and
practice approachemphasiz-
esreal-world, hands-on
experience that betterenables
youtoassume positionsof
leadershipandresponsibility
inthe profession.
You will be taught by practic-
ingprofessionals, whowill
mentoryou and helpyou
tocreate yourown profes-
sional network.
You have theopportunityto
participate inthe summer
study abroadprogram in
Parisin whichyou explore
architecture and art in a
c u lt u ra l ly diverse setting.
You can workin theDetroit
Studio, anurban outreachprogram focused onneighbor-
hood developmentprojects
i n vo l vi n gcommunity-based
architectural designandurban
planning.
You will study in an atmos-
phere ofeducational excel-
lence, which is evidentfrom
the numberof architectural
studentsand facultyat
Lawrence Techwhohave
won national and international
awardsand competitions.
BAcheLorofScieNceiN
cUrricULUmThisdegreerequires 132to133credithoursand consistsof:
Attu co 83
huants (wt passon ladsp) 15
counaton 7
mat and Sn 15 16
eltvs 12
T ot al 1 32 133
Discoverexcitingcareeropportunitiesatthe
008rchitecturareer Exp
Wednesday, March 1912:30 2 p.m., careerfair
3 6 p.m., interviews
Buell Management Building
//
S
7
Sc i
S t t f i c i
iti S u c
Financial Aid and Scholarships
L r n n l i l Uni v ri y | i i n n i l i | 1 n il , u i l , I 1. . | nr ll n rvi l u. u | l u. u / in n i l i
Rev.
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9
/ / 3
Architectureand Design | Arts and Sciences | Engineering | Management
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v / / 3
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Idniy Sandads Manual 10and Syl guid
Advismns
In ads the logotype should be printed in
PMS 300, black, or reverse. In newsprint, the
logo and shield should be printed in reverse
whenever possible. When the print quality of
the publication is poor, the shield should be
dropped entirely.
All ads are to carry this boilerplate:
Lawrence Tech offers over 80 undergraduate,
masters, and doctoral programs in Colleges
of Architecture and Design, Arts and Sciences,
Engineering, and Management.
Or this variation when space is limited:
Lawrence Tech offers over 80 undergraduate,
masters, and doctoral programs in Architec-ture and Design, Arts and Sciences, Engineer-
ing, and Management.
Displays
The University brand logo and tagline should be used prominently on displays, banners, and
tablecloths for conferences, college fairs, and events. In most instances, the identity should
appear in the banner or lead panel of the display. For assistance with displays, banners, andtablecloths, contact [email protected] or 248.204.2200.
Lcn Sina
The University identity is prominently displayed on lecterns for convocations, symposiums,
and other presentations. The Office of Marketing and Public Affairs has a supply of such
signage (most of it suitable for travel) available for use. For assistance with lectern signage,
contact [email protected] or 248.204.2200.
Sudn Us
Students and student organizations are not permitted to use the Universitys seal, logo, or
tagline unless they are given special permission to do so. Cases in which permission may
be granted include use on student projects and for University-approved conferences and
presentations. To seek permission to use the Universitys seal, logo, or tagline, contact
[email protected] or 248.204.2200.
YourLawrence Tech advantage isa
focuson putting theory into practice.Classroom conceptsare applied in the
lab, studio, and to real world projects
and competitions. But itsalso about
opportunitiesthrough internships,
co-ops, work study, applied research,and outstanding careerplacement.
Lawrence Tech offersover60
undergraduate, masters, and doctoral
programsin CollegesofA rchitectureand Design, Artsand Sciences,
Engineering, and Management.
Hit tHe Ground runninGThrough
mystudies,myres
earch,and
myinternship,Ive
gainedinsightinto
what
theworkingworldi
sreallylike.Tha
nksto
LawrenceTech,Ife
elpreparedtotake
on
whateverchallenges
comemyway.
KateOrgan, BSin
Psychology,2006
L a wren ce Tech n olog ica l Un iv ers ity | O f f ice of Ad miss ion s21000 West Ten Mile Roa d , S ou th f ie ld , MI 48075-1058 | 800.CALL.LTU
v / / 3
to Teach in the21st-Century Classroom?
Lawrence Tech Can Help!
LawrenceTechnological UniversityOfficeof Admissions21000 West Ten MileRoadSouthfield, MI 48075-1058800.CALL.LTU [email protected] ltu.edu
LawrenceTech offersover 60 undergraduate,masters, and doctoralprogramsin Collegesof Architectureand Design, Artsand Sciences,Engineering, and Management.
For complete information, visit ltu.edu/arts_sciences/naturalsciences/natsci.asp
MASTER OF EDUCATIONAL TECHNOLOGY Master thetechnologythat is revolutionizing theclassroom: Web-based learning
tools,streaming video, electroniccommunication, and softwareand hardwareoptions.
Practice-oriented program offered byLawrenceTech in partnership withMarygroveCollege.
Teacherswho completethe sixcore coursesof theMaster of EducationalTechnologydegreeare eligiblefor theNP endorsement on their teaching certificates.
Classesare offered in ahybrid or 100% onlineformat.
Training and PerformanceImprovement track(30 credits) and graduatecertificates(12 credits) in Robotics,InstructionalTechnology, Project Management, NonprofitManagement and Leadership,and WorkplaceTechnologyare available.
$708 per coursescholarship availableto allparticipants.
MASTER OF SCIENCE IN EDUCATIONA graduateprogram in scienceeducation for K-12 educators (DI or non-DI endorsement).
Complete two coursesbyattending classesjust onenight per week, with asecondmeeting online.
Developed byLawrenceTech in partnership with theDetroit ZoologicalInstitute,CranbrookInstituteof Science, AquinasCollege, and theUniversity of Detroit Mercy.
Coursesaligned with theMichigan Curriculum Frameworksand BenchmarksforScienceand theDI (Integrated ScienceEndorsement).
$630 per coursescholarship availableto allparticipants.
Are You Prepared...
Leaders in the MakingYou get more than just theories and equations atLawrence Tech. Youre exposed to the tools and practical
experience youll need to realize your dreams.
The goal is simple: To prepare you to not onlycompete within an industry, but to lead it.
Explore over 60 undergraduate, masters, anddoctoral programs in Architecture and Design,Arts and Sciences, Engineering, and Management.
Exploreover60undergraduate,masters,anddoctoralprogramsinEngineering,ArchitectureandDesign, ArtsandSciences,and Management.
Leaders in the Making
LawrenceTech, located in oneof theworldslargest centersfor transportation and technology,
offersyou morethan just theoriesand equations.
Youreexposed to thetoolsand practical experience
youll need to realizeyour dreams.
Thegoal issimple: To prepareyou to notonly competewithin an industry, but to lead it.
LawrenceTechnologicalUniversity 21000 West Ten MileRoad Southfield, Michigan 48075-1058 248.204.3160 [email protected] ltu.edu
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Idniy Sandads Manual 11and Syl guid
Model Releases
Model releases are required of all students or
program participants who are photographed,
videotaped, or audio-recorded on campus for
the purpose of promoting Lawrence Techno-
logical University in marketing materials, such
as publications, digital communications, and the
website. Students under the age of 18 must have
their parents or legal guardians sign their model
releases before their images can be used.
Model releases are not required at news
events or events that are public in nature
and include formal programs in which those
participating are aware that they are being
photographed. These events include, but are notlimited to, press conferences, building dedica-
tions, art shows, donor recognition dinners, and
alumni celebrations.
Completed model releases should be given
to the Office of Marketing and Public Affairs,
along with the photographs taken. The Office of
Marketing and Public Affairs keeps the model
releases on file and the photographs will be
uploaded to the Universitys asset manager for
use in future marketing/promotional materials.
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Idniy Sandads Manual 12and Syl guid
Wb guidlins
The University has created a custom content
management system for the creating, editing,
and building of all webpages found at ltu.edu.
This content management system automati-
cally enforces the approved look and feel of the
website that was created based on the styles as
defined in this manual.
It is the policy of the University that at least
one resource in each college, division, and
department should be provided access to the
content management system in order to keep
their webpages updated with the most appro-
priate and current text and images. Although
the content management system was designedso that webpages can be built and updated by
individuals with little or no programming or
web development knowledge, the ideal web
editor should be a tech-savvy person who is
familiar with word processing and photo
editing software.
To gain access to and training for the content
management system, submit a request to
The content management system currently
offers three different templates to choose from
for building webpages (the number of available
templates may increase or decrease based onneed). Each template offers slightly different
layouts and functions.
Example 1: Images used on the right-hand
side should be sized with a width of 208 pixels;
image height can vary.
Example 2: Images used above the text in
this template should be sized at a width of
456 pixels and at a height of 174 pixels.
Example 3: This template is designed to
display tables of data or lengthy amounts of
text. Images are not recommended, but can
be added if necessary, depending on the goals
of the web editor.
All photographs should be in jpeg format; all
other graphics or art should be in gif format.
Type is generally 11 pt. Verdana, but larger
point sizes can be chosen.
Example 1
Example 2
Example 3
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Idniy Sandads Manual 13and Syl guid
Syl guid
The purpose in defining an editorial style for
the texts of all Lawrence Tech publications is
to present the same consistency and strength of
the University brand that is sought in its graphic
standards.
Lawrence Tech follows theAssociated Press
Stylebook and Libel Manual guidelines for
capitalization, grammar, hyphenation, punctua-
tion, variant spellings of words, number style,
etc. However, as is typical with many organiza-
tions, Lawrence Tech style sometimes deviates
from theAP Stylebookor addresses questions
not covered by theAP Stylebook.
The Lawrence Tech Name
The Universitys official name isLawrence
Technological University and must appear
in its entirety in all publications and ads.
In text, it should be used in its entirety upon
the Universitys first mention. While the
nameLawrence Tech has been adopted in
acceptance of popular usage and has become
the Universitys brand, it should be used only
as a second reference in text.
Never use Lawrence Tech University.
Never use L.T.U.
Never use LTU in formal texts or in materi-als produced for the external community.
LTU can be used only informally in internal,
nonofficial, and informal communications
or in instances in which the full name of the
University does not fit for space reasons.
LTU is appropriate in on-campus student
communications and on sports apparel.
When referring to Lawrence Tech as an
entity, use the University, always capitalizing
University.
Correct: The University is . . .
Incorrect: The university is . . .
Correct: In detailing university policy . . .
Incorrect: In detailing University policy . . .
Abbreviations
Avoid abbreviations whenever possible and
remember that the external community
generally will not understand the internal
Lawrence Tech shorthand in referring, for
example, to colleges (e.g., COM, ECE) and
degrees (e.g., BSIOE, DMIT).
Academic Degrees
Correct: associate degree
Incorrect: associates degree
Correct: bachelors degree
bachelor of science
Incorrect: bachelor degree
bachelors degree
Correct: masters degree
master of science
Incorrect: master degree
masters degree
Correct: doctoral degree or a doctorate
Incorrect: a doctorate degree
Correct: Bachelor of Science in
Biomedical Engineering
BS in Biomedical Engineering
Master of Science Education
Doctor of Business
Administration
Avoid abbreviating degrees because they
begin to look like alphabet soup. When an
abbreviation cannot be avoided, alwaysspell it out on the first mention, with the
abbreviation in parentheses following,
and do not use periods in citing the degree.
Correct: MBA, MSME, BSAr
Correct: Master of Science in
Mechanical Engineering
(MSME)
Incorrect: B.S.C.E., M.S.E.M.S.
Academic and Professional Titles
Capitalized before a name, lowercased after
a name:
Correct: Hsiao-Ping Moore, dean of theCollege of Arts and Sciences
Incorrect: Hsiao-Ping Moore, Dean of the
College of Arts and Sciences
Correct: Dean of the College of Arts
and Sciences Hsiao-Ping
Moore
Incorrect: dean of the College of Arts
and Sciences Hsiao-Ping
Moore
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Idniy Sandads Manual 14and Syl guid
Correct: Vice President of University
Advancement Stephen Brown
Incorrect: vice president of university
advancement Stephen Brown
Generally, do not use the titles Mr.,
Dr., Ms, and Mrs., in text. Dr. is used,
however, in Commencement and honorific
publications.
Correct: Hsiao-Ping Moore, dean of the
College of Arts and Sciences
Incorrect: Dr. Hsiao-Ping Moore, dean of
the College of Arts and Sciences
Correct: Stephen Brown, vice presidentof university advancement
Incorrect: Mr. Stephen Brown, Vice
President of University
Advancement
Academic/University Units
The names of colleges, as well as academic and
service departments and offices, are capitalized.
Correct: College of Architecture
and Design
Department of Electrical
and Computer Engineering
Office of UniversityAdvancement
Office of Admissions
Office of the Registrar
Computer Help Desk
DTE Energy One-Stop Center,
One-Stop Center
the Larry Joe
However, when colleges, departments, and
offices are referred to in shortened form, they
are lowercased:
Correct: the college
the department
the office
the registrar
Acronyms
Avoid whenever possible. If they must be used,
always give the full name upon first mention,
followed by the acronym in parentheses.
Alumni
The correct usage is as follows:
alumnus: one male graduate
alumni: more than one male graduate
or former student or a mixture
of male and female graduates
alumna: one female graduate
alumnae: more than one female graduate
Alumni Designation
When an alumnus/na is cited, his or her
degree and year of graduation is provided
after the name and set off by commas. Be
mindful that the apostrophe indicating that
part of the year is omitted faces the correctdirection.
Correct: John Doe, BSME78, visited
campus for Open House.
Incorrect: John Doe, BSME78 visited
campus for Open House.
And
In text, use and, not the ampersand &. In
heads, captions, and ads, the use of & is per-
mitted if space limitation prevents using and.
Board of Trustees
Always capitalize the full name. However,when it is referred to in shortened form, i.e.,
the board, it is lowercased.
Courses/Programs
Capitalize specific course names. Lowercase
subjects of study.
Correct: Introduction to Psychology
Visual Communication
Incorrect: basic design 1
Correct: The student is taking
mathematics, chemistry, and
English literature courses.
Incorrect: The student is taking
Mathematics, Chemistry, and
English Literature courses.
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Idniy Sandads Manual 15and Syl guid
Buildings
A. Alfred Taubman Student Services
Center, Taubman Center thereafter
Applied Research Center
Architecture Building
Art and Design Center
Don Ridler Field House, the field house
thereafter
Science Building
Wayne H. Buell Management Building,
Buell Management Building thereafter
Engineering Building
Course WorkNot coursework
Dates
Correct: Oct. 24, 2003
October 24, 2003
Incorrect: Oct. 24th, 2003
Correct: October 2009
Incorrect: Oct. 2009
Do not hyphenate.
Incorrect: e-mail
Email Addresses
All email addresses should be typed in
lowercase letters, unless an external address
is case-specific.
Correct: [email protected]
Incorrect: [email protected]
Fund Raising
Correct: Fund raising, fund raiser,
fund-raising (adj.)
National Association of
Fundraisers (follow organiza-
tions chosen spelling)
Incorrect: fundraising, fundraiser,
fund-raising (n), fund-raiser (n)
GPA
Correct: GPA
Correct: 3.0 GPA, 2.75 GPA, 2.2 GPA
Incorrect: G.P.A.
Incorrect: 3.00 GPA, 2.20 GPA
Housing
Correct: University Housing-South
University Housing-North
Correct: Housing-South
Housing-North
Jr., Sr.
Correct: John Doe, Jr.John Doe, Sr.
Incorrect: John Doe Jr.
John Doe Sr.
Money
When citing monetary figures in nonfi-
nancial texts, do not provide empty cents
placeholders.
Correct: $10
Incorrect: $10.00
Numbers
Spell out 19, use Arabic numerals 10 and up.
Numbers (Inclusive)
Inclusive numbers should not include digits
that are unnecessary for understanding a
numerical spread. An N-dash should be
used between inclusive numbers.
Correct: 32527, 191418, 19972003,
2000 03, 200106
Incorrect: 325-327, 1914-1918, 1997-2003,
2000-2003, 2001-2006
Numbers with Names
Do not put a comma after a name and before
a Roman numeral indicating that two (or
more) members of a family bear the same
name:
Correct: John Doe III
Incorrect: John Doe, III
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Idniy Sandads Manual 16and Syl guid
Online, OnsiteDo not hyphenate these words.
Incorrect: On-line, on-site
Punctuation
Commas
Serial commas are used in all publications
except for press releases.
Correct: The student gathered his books,
computer, and iPod before
running off to class.
Incorrect: The student gathered his books,
computer and iPod before
running off to class.
Dashes
Use an N- (preferred) or M-dash, with
a space before and after, to denote a break
in thought. Whichever dash is chosen,
it should be used consistently.
Correct: (N-dash)
The professor noted to his
students dismay that the test
was not canceled.
Correct: (M-dash)
The professor noted to his
students dismay that the
test was not canceled.Incorrect: The professor noted--to his
students dismay--that the test
was not canceled.
Incorrect: The professor notedto his
students dismaythat the test
was not canceled.
Incorrect: The professor notedto his
students dismaythat the test
was not canceled.
Percentages
Never use % in text, only in lists of statistics or
numbers.Correct: The student earned a
95 percent on the test.
Incorrect: The student earned a
95% on the test.
Photo Captions or CutlinesLawrence Tech photos printed in external
publications, such as magazines and journals,
must have a caption or cutline that acknowl-
edges the Universitys ownership of the im-
age. Preferred captions are:
Lawrence Technological University photo by
PHOTOGRAPHER.
or
Lawrence Technological University photo.
Semesters
When referring to a specific semester and
year, capitalize the semester:
Correct: Spring 2007
Correct: The Spring 2007 semester
begins . . .
Correct: the spring semester begins
Incorrect: spring 2007
Incorrect: the Spring semester begins
Spaces Between Sentences
Do not insert two spaces between sentences.
Use one only.
Room Numbers (on campus)Do not put a space between the letter
(indicating the building) and the number
in room numbers.
Correct: A200, T156, S100
Incorrect: A 200, T 156, S 100
Telephone Numbers
Use periods between the numbers and not
hyphens or parentheses.
Correct: 248.204.4000
Incorrect: (248) 204-4000
(248) 204.4000
1.248.204.4000
Use p, f, and c after the number to indicate
telephone, fax, and cell.
Correct: 248.204.4000 p
248.204.4000 f
248.204.4000 c
Incorrect: f 248.204.4000
fax 248.204.4000
F 248.204.4000
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