IEEE Entrepreneurs Daye
Govi RaoMay 8th, 2010
Strategic RenewalAdapting for Entrepreneurial Success
Discussion Topics
• Macro Trends & Drivers• Potential Fall out • What will it take to succeed
TEDDY ROOSEVELT – 100 YRS AGO
- Theodore Roosevelt+, 2010
The Planet behaves well if we treat the Natural Resources as Assets and turn it over to the next generation, increased
and not impaired in value
Industry Dynamics and Key Trends
Industry Dynamics and Key Trends
Uncertain/Open Landscape
Changing world order ?
Global Economic Correction
1.0…2.0…3.0
Entrepreneurial Silverlining !
A perspective on Startups
Every generation of startups is, often invisibly, both a renewal and restructuring of the economy
More than half of the companies on the 2009 Fortune 500 list were launched during a recession or bear market, along with nearly half of the firms on the 2008 Inc. list of America’s fastest growing companies.
The Economic Future Just Happened, June 2009
So What’s the fallout…
• Increased focus on all three pillars:– Economic, Social & Environment or – People, Planet & Profits
• Big Businesses struggle between ST results and LT goals
• Smarting of capital • Expanding global markets in a ‘flat world’• Resurgence of Small & Medium Enterprises• Equal Innovation Opportunity
Companies Founded during a recession or a bear market
3M
Adobe Systems
Amgen
Apple
Bath and Body Works
BET
Broadcom
Buffalo Wild Wings
CNN
Chevron
Dave and Buster’s
Disney
Electronic Arts
Enterprise Rent-A-Car
Exxon Mobil
Gallup
Genentech
General Electric
Genzyme
Guess
Hyatt
IBM
Johnson & Johnson
Kraft
The Learning Company
Lotus Software
Merck
Microsoft
O’Reilly Auto Parts
Pizza Hut
Princeton Review
QuikTrip
Quiznos
Scottrade
United
Technologies
Urban Outfitters
Valero
Whole Foods
Conditions for Entrepreneurial Success
=Sustained
Entrepreneurial Success
Conditions for Entrepreneurial Success
Sustained Entrepreneurial
Success
=
Leadership Courage & Commitment Political Will ‘FEW’ Ideas Setting the Context
Mindset & Capacity Continuous Learning Working through Partners Outside-in Getting the right talent on time
Process Adaptability with milestones From Ideation to Revenue
creation Goals, targets & milestones
Capital Smart LT vs ST Networked eco-systems
Conditions for Entrepreneurial Success
A Few Disconnected Wins
=
Ambitions Frustrated
=
‘One trick Pony’=
Stagnant & Stalled
=
10 types of innovation: it’s not just products
Business
model
FinanceNetworking
2. Networkingenterprise’s structure/value chain
1. Business modelhow the enterprise makes money
Channel
DeliveryBrand Customer
experience
10. Customer experiencehow you create an overall experience for customers
8. Channelhow you connect your offerings to your customers
9. Brandhow you express your offering’s benefit to customers
Core process
Process.
Enabling process
3. Enabling processassembled capabilities
4. Core processproprietary processes that add value
6. Product systemextended system that surrounds an offering
Product performance
OfferingProduct system
Service
7. Servicehow you service your customers
5. Product performancebasic features, performance and functionality
Source: Doblin analysis
In Closing…
Contrary to popularly held assumptions, the highest rate of entrepreneurial activity belongs to the 55–64 age group over the past decade. The 20–34 age bracket has the lowest.
The Coming Entrepreneurship Boom, June 2009
Most high-tech founders come from middle-class or upper-lowerclass backgrounds, are well-educated, and married with children.
The Anatomy of an Entrepreneur: Family Background and Motivation, July 2009