IEEE Member & Geographic ActivitiesIEEE Member & Geographic Activities
Cecelia JankowskiManaging Director,
Member and Geographic Activities
Region 10 MeetingGandhinagar, Gujarat, India
February 2008
How Do You Say It?
M – G – A
MGA Board refers to the governing body
MGA Department refers to the staff department in the HQ
MGA refers to the team of volunteers and staff
RA to MGA TransformationChange of Focus
RA Primary FocusGeographic Units Operation to Serve the Volunteer, Member, Students, Profession, Public
MGA Primary Focus• Help the member grow and develop for
themselves, for the Institute and to serve the common good throughout their life cycle and their various roles.
• The Geographic Unit is one of the primary means to these ends.
MGA VisionEnsure Quality Member Opportunities for Continuous
Engagement
Mission
Inspire, Enable, Empower and Engage Members of IEEE
Guiding Principles• The Member is integral to IEEE and inseparable from the IEEE
operation• Members shape IEEE's future.• Members collaborate to create IEEE's future.• IEEE enhances members' future.
• Ensure Quality Member Opportunities Through Continuous Engagement
• Inspire, Enable, Empower and Engage Members of IEEE
• The member is IEEE and IEEE is the member.• Members shape IEEE's future.• Members collaborate to create IEEE's future.• IEEE enhances members' future.
• Increase member engagement.• Improve relationships with and between members.• Increase operational efficiency and effectiveness.• Enhance collaboration with other business units.• Increase membership.
• Increase the value of IEEE membership.• Utilize member life cycle concept.• Provide a simple, consistent interface to members and prospective
members.• Track member involvement and development.• Make the process of joining and maintaining membership simple and
straightforward.• Facilitate member collaboration.• Become more transnational in look, feel and language.• Strengthen the relevancy of IEEE membership to industry.
Strategic Positioning
Vision
Mission
Principles
Goals
Strategies
Scope• Member strategy:
• Research and data driven insight• Strategic direction• Benefits• Pricing guidelines • Products/service offerings
• Member development: • Membership sales strategy, planning
and execution management (recruiting, renewal, recovery)
• Affinity management• Member lifecycle management
• Member operations: • Call center/tech support• Applications processing
• Member-specific product/service development and management:
• Community (MyIEEE, spam blocker/ alias, online member directory, Institute)
• Benefits (Financial Advantage)• Knowledge (IEEETV, Potentials)• Professional (Career services)
• Geo-unit management
IEEE MGA Strategy & Scope
• Focus on the Member - continuous engagement throughout the lifecycle
Develop an IEEE-wide Member Strategy Member data acquisition, management and protection; relevant
products/services and coordinated communications• Geographic Unit Experience – efforts already initiated to
engage Sections and Regions Engagement & relationship development for volunteer leaders Increase opportunities for new activities & programs
• Geographic Unit Operations Simplify operational requirements for volunteers Understand impact of government and legal requirements on OU
and Geo Unit decisions and operations Need for closer integration of GeoUnit operations with IEEE
organizational decisions; increasing overlaps of OU efforts world-wide
• Developing and acquiring skills Relationship development & management, project management,
process management, business analysis and development, enhanced international experience, metrics/benchmarking
IEEE MGA – Strategic Considerations
IEEE MGA Benefits
• 360º view of the member• Member research and analysis expertise• Member life cycle management• Enhanced geographic unit partnerships• Free-up resources to focus on core competencies• Membership marketing material• Enhance member value – grow the member• Member segmentation across geographic boundaries
and interests• Customization of publication packages to specific
member interests• Ability to look at better packaging methods
RA to MGA TransformationOrganizational Structure
RA• VP Regional Activities• Treasurer, Past Chair• 10 Region Directors• 4 Vice Chairs
Strategic Planning Region Section Chapter
Activities Membership Activities Student Activities
• GOLD (nonvoting)• Secretary (nonvoting)
MGA• VP MGA• Treasurer, Past Chair• 10 Region Directors• 4 Vice Chairs
Strategic Management & Analysis
Geographic Unit Operations
Member Development Information Management
• 2 Members appointed by TAB
• Secretary (nonvoting)
MGA Board Structure
2008 MGA Board
19 Voting Members
Joseph Lillie Chair/VP-MGA
John DentlerRegion 2 Director
Enrique AlvarezRegion 9 Director
Howard MichelRegion 1 Director
Janina MazierskaRegion 10 Director
Robert DawsonRegion 4 Director
William KennedyMGA Treasurer
William Ratcliff Region 3 Director
Pedro RayPast Chair
Loretta ArellanoRegion 6 Director
Gerhard HanckeVC – Member Development
David PierceRegion 5 Director
Eugene ResslerVC – Information
Management
Jean Gabriel Remy
Region 8 Director
Eduardo PalacioVC – Strat. Mgmt
and Analysis
Ferial El-HawaryRegion 7 Director
Luiz PilottoVC – Geo Unit
Operations
Mike WilliamsVP- TA
Appointment
Stuart LongVP-TA
Appointment
Cecelia JankowskiMGA Secretary
IEEE MGA - Volunteer Committee Structure
IEEE MGA - Staff Organization
IEEE MGAVolunteers and Staff Working Together
• MGA Board Develop policy (Board, Committees, Interfaces…) Perform governance and oversight with vision
• MGA Committees and Staff Partnership – Design, development, implementation Shared responsibility
• Policy (values and principles) driven
• Operational Activities (Volunteers and Staff)
IEEE MGATransformation Timeline
• Time frame 2-4 years
• Review and assessment of progress
• Charter and Objectives linked to MGA Strategy
• Minimize bureaucracy thru cooperation, collaboration, cross functional objectives …
• Reinforce MGA Vision … member engagement and member life cycle grow the member where they live … work…
volunteer … dream … play
Thank you very much for your volunteer efforts and
your enthusiasm!!